тЧП Celebrating everyday moments, the new campaign aims to take the much-loved Choco Pie
closer to consumersтАЩ heart
National, 16 th October, 2023: Lotte India, one of IndiaтАЩs leading players in the confectionary industry, unveiled its latest marketing campaign – Love & Lotte, celebrating its flagship brand Lotte Choco Pie. With an aim to further strengthen the brandтАЩs connect and take it closer to the hearts of the consumers, Love & Lotte is a creatively envisaged campaign that dabbles on modern lingos, emotions and more. The campaign, is centered around a series of joyful TVCs that capture everyday moments with LotteтАЩs Choco Pie. The campaign includes TV and Digital advertising, Print, Outdoor, On-pack innovations, and on ground activation. Love & Lotte campaign has just gone live across popular GECs and social media platforms. The brandтАЩs new campaign is an expression of innocent love through its new lingo connecting directly to Choco-pie loversтАЩ hearts, wherein the word ‘Lotte’ will creatively replace the word ‘lot’ in common day-to-day phrases. For instance, one would start expressing their care and affection towards another by using ‘Love you a Lotte’ instead of ‘Love you a Lot’. Other catchy expressions like тАШMiss you a LotteтАЩ, тАШThanks a LotteтАЩ, тАШLotte cool vibesтАЩ, тАШYou talk a LotteтАЩ, etc. are some of the exclusive phrases captured in this campaign which is sure to become a trendsetter amongst Lotte IndiaтАЩs loyal customers. Commenting on the occasion, Mr. Milan Wahi, Managing Director, Lotte India said тАЬWe are delighted to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category creators, we continue to enjoy a strong market leadership and through this campaign we want to connect emotionally with our target audience and become a part of their small, joyful moments. This brand campaign creates a truly novel language for Lotte Choco-Pie with a new world of lingo filled with emotions and emojis that will uniquely connect with our targeted customers.тАЭ The campaign, conceived by Mumbai-based creative boutique “Cut the Crap” (CTC), features a series of four versatile TV commercials that beautifully capture heartwarming moments of love and affection, transcending generational boundaries. Two of the films tenderly portray the innocent exchanges of love and affection between children, evoking a sense of pure, unfiltered emotion.
Another film artfully captures the poignant exchange between a mother and her son, highlighting the enduring bond between them. The fourth film captures a delightful and endearing banter between an older couple, showcasing the timeless nature of love and companionship. Each vignette is meticulously crafted to resonate with audiences across all age groups, creating a tapestry of touching moments that leave a lasting impression. The Love & Lotte campaign which is already live catering to a wide demographic as it is broadcast through various ATL and BTL channels, in addition to prominent social media platforms like YouTube, Instagram, Facebook, and more. Furthermore, Love & Lotte ad campaigns will be aired during the current matches of ICC MenтАЩs Cricket World Cup 2023 on Disney+ Hotstar OTT platform, as a celebratory tribute for the love of the game. Love & Lotte brand campaign could be accessed using this TVC Link:
Chennai, 14th October 2023: тАУ Athulya Senior Care is proud to partner with and participate in the Palliative Care Walkathon 2023, organized by Rotary International District – 3232. Over 40 dedicated nurses from Athulya Senior Care participated in this event to raise awareness about the importance of palliative care for seniors.
The Walkathon, themed “Comfort for Dignity Life: Step by Step, Together We Care,” took place on 14th October 2023 in the early hours of the morning from 5:30am to 7:30am. The event flagged off at Besant Avenue, 4th Street near Olcott School, and concluded at Aavin Booth.
Palliative care is a crucial aspect of providing comfort, dignity, and peace during the last stages of life for seniors. Athulya Senior Care aims to create hope in the world by actively contributing to this noble cause. The participating nurses not only walked the path but also shared valuable insights about palliative care and its significance in providing a peaceful and dignified life for seniors.
Palliative care focuses on improving the physical, emotional, and spiritual well-being of individuals with serious illnesses, aiming to provide relief from symptoms, pain, and stress while ensuring a comfortable and dignified life. By introducing a palliative care program at Athulya Senior Care, specialized support and services are provided to residents and their families during challenging times. They have individual customised person centric programs and interventions that treat each patient differently.
“We believe in the power of compassionate care, especially during the final stages of life. Palliative care plays a pivotal role in ensuring that seniors receive the comfort and respect they deserve. Athulya Senior Care is honored to be a part of the Palliative Care Walkathon 2023, and we are committed to spreading awareness about the importance of palliative care,” said Mr. Srinivasan G, Founder & CEO , Athulya Senior Care.
The event aimed to unite communities, caregivers, and individuals in the common goal of enhancing the quality of life for seniors. By participating in the walkathon, Athulya Senior Care and Rotary International District – 3232 hope to inspire others to join the cause and make a difference in the lives of seniors in need.
Athulya believes that the palliative care program aligns with their mission to provide compassionate, person-centered care to the residents. This program not only elevates the level of support and services but also contributes to the overall reputation and success of our facility. Athulya Senior Care invites everyone to support the cause of palliative care. We all need to step forward together, raising awareness and creating a world where seniors can experience their last moments with dignity and peace.
Witness Tide Of Emotions- Natural Star Nani, Mrunal Thakur, Shouryuv, Vyra Entertainments Hi Nanna Teaser Unveiled, Theatrical Release On December 7th
Sunday means family time and this Sunday is going to be more special for them with Natural Star Nani offering a small treat by releasing a teaser of his Pan India film Hi Nanna where we witness a tide of emotions.
Starts as a father-daughter story with a beautiful journey between Nani and Baby Kiara Khanna, it then follows the love journey of Nani and Mrunal Thakur. Is she, his daughter? Did Nani meet Mrunal before? Why did Mrunal propose to Nani just before her wedding with someone else? You need to watch the movie to know the answers to all these questions.
Director Shouryuv has done the magic with his very first movie. For a debutant, it’s not easy to handle a compound script with a lot of emotions. But Shouryuv showed maturity in the very first movie. He rightly balanced both emotions. While the father-daughter bonding will connect to every father, the love saga of Nani and Mrunal is blissful.
Nani, as usual, nailed it with his superb performance. ItтАЩs good to see him in such an emotional character after a long time. He appeared in two different get-ups. While he looked very young in one get-up, he portrayed a middle-aged man in another portion. Mrunal Thakur brings that charm to the narrative with her presence. Baby Kiara Khanna is cute.
Every frame captured by Sanu John Varughese ISC is full of life, while Hesham Abdul Wahab gave life to the visuals with his soothing score. Avinash KollaтАЩs production design deserves a special mention. Produced by Mohan Cherukuri (CVM) and Dr Vijender Reddy Teegala under the banner of Vyra Entertainments, the production values are first class.
On the whole, the teaser looks promising and increases prospects for the next set of promotions.
Praveen Anthony is the editor and Avinash Kolla is the production designer. Satish EVV is the executive producer.
Hi Nanna is scheduled for release in Tamil, Telugu, Kannada, Malayalam, and Hindi languages on December 7th, this year.
Cast: Nani, Mrunal Thakur, Baby Kiara Khanna
Technical Crew: Director: Shouryuv Producers: Mohan Cherukuri (CVM) and Dr Vijender Reddy Teegala Banner: Vyra Entertainments DOP: Sanu John Varughese ISC Music Director: Hesham Abdul Wahab Production Designer: Avinash Kolla Editor: Praveen Anthony Executive Producer – Satish EVV Costume Designer: Sheetal Sharma PRO: Nikil Murukan
G.N. Anbuchezhian’s Gopuram Films is known for producing successful movies including ‘Vellaikara Durai’, ‘Thangamagan’ ‘Marudhu’, and ‘Aandavan Kattalai’. It is now bankrolling a new film starring Santhanam in the lead role.
Santhanam’s characterisation in this movie will be enjoyed and loved by all youngsters. Also, the film will be a celebration for Santhanam’s fans.
Priyalaya is debuting as the heroine opposite Santhanam. Thambi Ramaiah plays a key role and Manobala will be seen in an interesting role. Along with them, Munishkanth, Vivek Prasanna, Bala Saravanan, Maran, Cool Suresh and others are also part of the cast.
Ezhichur Aravindan, who has written story and dialogues for many successful films, has penned the story, screenplay and dialogues of this film. Three songs have taken shape very well in D. Imman’s music. Lyrics have been penned by director Vignesh Shivan and Muthamil.
Cinematography – Om Narayan Editing – M. Thiyagarajan Art Direction тАУ M. Sakthiee Venkatraj Stunt – Miracle Michael
Brindha – Baba Bhaskar have choreographed and directed the grand song sequences.
Shooting for the movie was carried out in and around Chennai. While the final post-production works are on in full swing, the title, first look and release date of the film will be announced soon.
Anand Narayan is directing the film, which is going to be a grand commercial production blended with comedy. Producer: Gopuram Films’ G.N. Anbuchezhian
The Vijay Deverakonda’s upcoming film under the banner of Sri Venkateswara Creations’ shoot progressing at a fast pace. Mrunal Thakur of Sita Ramam fame is playing the female lead in this film tentatively titled VD 13. This is SVC’s 54th film. Director Parasuram Petla is making it with the story of a family entertainer. This movie is being produced by ace producer Dil Raju and Shirish. Vasu Varma is acting as the creative producer.
The makers today revealed that the film’s official naamakaranam will be announced through a small title teaser on October 18th at 6.30 PM. Makers wrote, “From the pair that brought you humongous blockbuster entertainer Geetha Govindam. You will witness something even more special. The official Naamakaranam for this special project will be announced through a small title teaser. Date- October 18, Time- 18:30.
VD13 is going to be released in a grand way for the upcoming Sankranti festival. After a super hit like Geetha Govindam, Vijay Deverakonda and director Parasuram Petla’s combination film and it has huge expectations. The blockbuster brand of Sri Venkateswara Creations banner is also raising the craze on this project. The title and first look of the film will be released soon.
Starring: Vijay Deverakonda, Mrunal Thakur
Technical team Cinematography : KU Mohanan Music : Gopisunder Art Director : AS Prakash Editor : Marthand K Venkatesh PRO : GSK Media, Vamsi Kaka Creative Producer : Vasu Varma Producers : Raju – Sirish Written and directed by Parasuram Petla
PUDUCHERRY, INDIA тАУ Intelligent power management company Eaton today broke ground in Sedarapet, Pondicherry, to expand its electrical business footprint in India. The new block will span over an increased area of 100K sq feet in addition to the current space of 150K sq feet shop floor, doubling the volume of the current business. The plant will leverage new processes including тАУ 6-axis robots, fuse soldering, selective soldering, and other smart manufacturing technologies, that will contribute to regional growth through employment, business, and sourcing opportunities.
Syed Sajjadh Ali, Managing Director тАУ India, Electrical Sector, Eaton, said “Investing in our new Electrical facility reflects Eaton’s unwavering commitment to innovation, sustainability, and local economic growth. This expansion will create an opportunity for an additional workforce to be hired. Aligned with our commitment to the тАШMake in IndiaтАЩ initiative, we believe in powering what matters and will equip ourselves to meet the growing demands of the Electrical Industry in India through this expansion.”
The present plant in Puducherry is laid out with cutting-edge manufacturing lines to produce ACBs (Air Circuit Breakers) and MCCBs (Molded Case Circuit Breakers) to ably serve the Electrical Industry by deploying state-of-the-art LEAN manufacturing concepts.
Syed added, тАЬBy leveraging Industry 4.0 principles, Eaton aims to enhance process capability, optimize production efficiency, and deliver high-quality products through Manufacturing Execution System (MES), Autonomous Guided Vehicle (AGV), 3D Printed Components.тАЭ
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably, and to help our customers manage power тФА today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, weтАЩre accelerating the planetтАЩs transition to renewable energy, helping to solve the worldтАЩs most urgent power management challenges, and doing whatтАЩs best for our stakeholders and all of society.
Founded in 1911, 2023 marks Eaton’s 100th anniversary of being listed on the New YorkтАпStock Exchange. We reported revenues of $20.8 billion in 2022 and serve customers in moreтАпthan 170 countries. For more information, visitтАпwww.eaton.com. Follow us onтАпTwitterтАпandтАпLinkedIn.
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