Breaking
May 12, 2024

Unveiling Suryadev’s Fe550D CRS TMT Bars, Forged to Conquer Corrosion

Chennai, 11 May 2024

Suryadev Alloys and Power, a key player in the Indian steel industry and a leading player in Tamil Nadu, has launched Fe550D CRS TMT bars that offer unparalleled anti-corrosion properties. Suryadev Fe550D CRS TMT bars are meticulously crafted from high-quality iron ore and are enhanced with a robust blend of copper, chromium, and nickel.

From the relentless assault of salt-laden sea air in coastal cities to the harsh reality of industrial pollutants in inland regions, the diverse climates of India present a formidable challenge to steel: corrosion. This issue poses a significant concern nationwide and is estimated to cost the Indian economy 3-4% of its GDP annually. Research indicates that the rate of corrosion in coastal areas may be up to four times greater than in inland regions. However, even in areas far from the coast, industrial pollutants serve as silent aggressors, accelerating corrosion and potentially diminishing the structural integrity of buildings by 1-3% annually.

At Suryadev, the challenge of corrosion is met with a relentless pursuit of innovation. In response to this enduring challenge, these bars significantly extend the lifespan of structures while minimizing the environmental impact associated with frequent repairs and replacements.

The Suryadev Fe550D CRS TMT bar serves as the perfect shield against elements. It redefines industry standards and represents a smarter, more sustainable approach to construction, ensuring a durable future for next generations.

Founded in 2006, Suryadev is known for its unwavering commitment to quality and innovation. With an annual finished steel capacity of 600,000 tonnes, Suryadev’s integrated steel plant in New Gummidipoondi is a testament to this commitment. As Tamil Nadu’s leading steel manufacturer, Suryadev is equipped to meet the nation’s rising demand for steel with its diverse range of intermediate and finished steel products.

The company focuses on consistent quality while also championing sustainability. Its Waste Heat Recovery Boiler (WHRB) power plant harnesses residual heat from DRI plant, transforming it into clean energy and significantly reducing its carbon footprint. Suryadev is exploring additional ground-breaking technologies and methods with one of the country’s leading academic institutions to decarbonize steelmaking.

Suryadev’s relentless pursuit of operational excellence and superior product quality is highlighted by ISO certifications in Quality Management (ISO 9001), Environmental Management (ISO 14001), and Occupational Health and Safety (ISO 45000). These standards ensure the company not only delivers top-tier products but also upholds a safe and healthy work environment for its employees. Further affirming its financial stability and credibility, Suryadev maintains robust credit ratings, with CARE A2 for short-term banking facilities and CARE A- for long-term commitments.

Suryadev is proud to be an integral part of nation-building through its contribution to landmark infrastructure projects like the Chennai Metro Rail, Bangalore-Chennai Expressway, Chennai Peripheral Ring Road, and the Chennai Port-Maduravoyal Expressway. The company’s success is fuelled by a strong and committed network of over 500 dealers across South India and its greatest asset, a team of more than 2,000 skilled professionals. Innovation and excellence ingrained in the culture of the organization keep Suryadev at the forefront, constantly driving progress and maintaining a competitive edge in the market.

Spinny expands its presence in Chennai with one-of-its-kind experiential hub, Spinny Park in Chennai

Spinny Park serves an unparalleled customer car buying experience spanning across 2 acres with an assortment of over 400 Spinny Assured, Budget and Max Luxury Cars 

Chennai, May 09, 2024

With the continuous mission to strengthen innovation and earn trust by improving the car buying and selling experience in Tamil Nadu, Spinny, India’s leading full-stack used car platform, has expanded its fifth Spinny Park, an experiential hub, located in OMR, Sholinganallur, Chennai. The park concept enhances the car-buying experience for customers in the city, through its handpicked collection of used cars in Chennai and expansive, state-of-the-art space.

The new facility is spread across a total area spanning 2 acres and can board a huge assortment of cars, including over 400 Spinny Assured, Budget and Max luxury cars in addition to an inventory of over 300 cars from Spinny car Hub located in Nexus Vijaya Mall. The park provides an open experience for visitors and customers to freely explore, select, and test drive their preferred cars.  

Spinny’s expansion directly reflects the significant consumer demand for top-tier used vehicles and a premium car ownership experience from Chennai. In addition to enhancing the customer experience, the new Spinny Park will contribute to the local economy by creating employment opportunities. This initiative aligns with Spinny’s mission of driving innovation while fostering sustainable growth within the communities it serves. 

Since the operations started in January 2021, Spinny has successfully facilitated over 30,000 transactions in buying and selling used cars, representing an impressive 10% of Chennai’s used car market share. Seeing the consistent demand for luxury car sales in the city and the increasing interest from younger demographics, Spinny aims to fill the gap by offering accessible luxury used cars. 

Niraj Singh, Founder and CEO of Spinny, expressed enthusiasm about this development, stating, “Chennai is an important and thriving market for us, and we are excited to elevate our customers’ experience in the city. As pioneers in providing a simple and delightful buying and selling experience in the used-car industry, we understand the need for a car for individuals and families, and what it means for them. Launching our fifth Spinny Park in the country speaks volumes about our commitment to offering a seamless consumer experience. The sizable experiential hub is set amidst a scenic view, for customers to relax and test drive their favorite cars. 

The company’s commitment to customer experience is evident in its provision of home deliveries and doorstep inspections, extending its services to neighboring cities such as Salem, Madurai, and Trichy. Additionally, Coimbatore stands out as another crucial hub in Tamil Nadu, with Spinny delivering over 200 cars monthly to this region.

Across India, Spinny has facilitated over 4 lakh transactions for both purchasing and selling cars, underscoring its commitment to seamless automotive experiences nationwide. 

Saravanan Radhakrishnan, City Head, Spinny Chennai, added, “Since we entered Chennai two years ago, we have witnessed an overwhelming response from customers who appreciate our commitment to transparency, quality, and convenience. The launch of Spinny Park is a testament to our dedication to meeting the evolving needs of the local market. We look forward to welcoming customers to this immersive experience and continuing to deliver exceptional service.”

Spinny operates more than 57 car hubs across the country with a total parking capacity of over 20,000 cars and operates with 5 more hubs specific for dealer partners.  Spinny also launched its flagship & India’s largest experiential hub in Bengaluru last year and another Spinny Park in Pune, Kochi, and Ahmedabad in 2023. 

Every Spinny Assured car on the Spinny platform comes with a 200-point inspection checklist, a 5-day no-questions-asked money-back guarantee and a 1-year after-sales warranty, which resonates with the brand’s promise of delivering complete transparency, convenience, trust, and quality. Over the last couple of years, Spinny has had a cumulative customer base of over two lakhs, and almost 54% of car purchases are done online from Spinny’s online platform.

For More Information visit: https://www.spinny.com/

Padmam RestaurantBlossoms in Saligramam: A New Vegetarian Fine Dining Spot. Filmmaker KS.Ravikumar was present for the grand opening.


Chennai, April 26th,
2024:
 Padmam, a vegetarian fine dining restaurant launched
at Saligramam,  This will be the Padmam
chain’s second vegetarian restaurant, following their first in T.Nagar. Padmam
promises that even the picky eaters in Chennai will have a memorable vegetarian
feast. The Saligramam restaurant was inaugurated by Padmam Restaurant
management team and Film Director KS. Ravikumar.



The cuisine, crafted by in-house
chefs, features a symphony of South Indian flavours reinterpreted for the
fine-dining palette. Diners can enjoy a variety of excellent vegetarian dishes
that highlight the region’s rich culinary tradition and are made using
seasonal, locally sourced ingredients.



Speaking at the event, Film Director KS. Ravi Kumar said
that “the Saligramam neighbourhood, which is home to multiple studios, is
fortunate to have the new Padmam Restaurant. Vegetarian foods are booming in
popularity as more and more people seek out healthier and more sustainable
dietary choices. I love that the creators are changing the vegetarian cuisine
game with their unique and tasty creations.”



Sprawling across 6,000 sq. ft. with
ample dining space, Padmam’s ambience reflects a harmonious blend of tradition
and modernity. The menu at Padmam is a veritable feast for vegetarians. Diners
can embark on a culinary journey through South India, savouring an array of
signature dishes, such as:



Veg Idiyappa Biriyani, a medley of flavours,
with delicate rice strings wrapped in fragrant spices. This dish changes the
way vegetarians enjoy biryani by combining delicious tastes and textures.



In Andhra Pradesh, MLA Pesarattu Dosa is
a very famous dish that is served with upma. This shows how much we care about
regional specialties. The crispy pesarattu base is usually made with green
moong dal, and the stuffing is very tasty. This dosa is a real celebration of
South Indian vegetarian food. This restaurant is set to become a gastronomic
attraction in Chennai. Padmam promises an amazing dining experience for food
lovers looking for unique South Indian flavours, thanks to its emphasis on fine
vegetarian cuisine, impeccable service, and elegant ambience.



Samsung Announces Roll out of Galaxy AI on More Flagship Devices; Democratising Mobile AI Experience

COIMBATORE – March 28, 2024 – Samsung, India’s largest consumer electronics brand, today announced the roll out of Galaxy AI features on more Galaxy flagship devices engineered to further the democratization of mobile AI. The roll out is set to commence starting today and will be available across the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series. Aligning with the recently launched Galaxy S24 series, the update elevates the standard of users’ mobile AI experience.

With the roll out of the Galaxy AI features, users of Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series will now be able to take advantage of several features including Circle to Search, Live Translate and Note Assist amongst others. The broader integration of Galaxy AI across the Galaxy ecosystem also enables a seamless user experience in day-to-day tasks on AI-supported models, driving new levels of efficiency.

Circle to Search with Google generates insightful, high-quality Google search results when you simply circle, highlight or tap any image on your display.

Live Translate produces two-way, real-time voice and text translations of phone calls, making it easier than ever to book reservations while traveling or chat with your grandparents in their native language.

Note Assist can create AI-generated summaries, pre-formatted templates and cover pages, elevating your day-to-day productivity. Chat Assist can help perfect conversational tones by generating context-aware suggestions to ensure communication sounds as it was intended, whether it is a polite message to a coworker or a short catchy phrase for a social media caption.

Interpreter can instantly translate live conversations through a user-friendly split-screen view, allowing people standing opposite each other to read a text translation of what the other person is saying. Transcript Assist uses AI and Speech-to-Text technology to transcribe, summarize and even translate voice recordings.  Browsing Assist helps you stay up to speed on what is happening around the world while saving time by generating concise summaries of news articles or web pages.

Generative Edit gives you even more creative freedom to resize position and align objects even after the photo is taken.  Edit Suggestion gives you your own personal photo editor that uses AI to suggest perfectly suitable tweaks for each photo.

Customers can purchase Galaxy S23 Ultra at an effective price of just INR 99999, which includes a HDFC Bank cashback of INR 5000 and an additional upgrade bonus of INR 5000. Galaxy S23 is available at an effective price of INR 55999 with INR 5000 HDFC Bank cashback and an additional upgrade bonus of INR 4000. Similarly, Galaxy S23 FE is now available at only INR 44999 after a HDFC Bank cash back of INR 5000 and an additional upgrade bonus of INR. 5000.

Galaxy Z Fold5 is available at an effective price of INR 138999, which includes an HDFC Bank cashback of INR 7000 and an additional upgrade bonus of INR 9000. Galaxy Flip5 can now be owned at an effective price of INR 85999 with an HDFC bank cash back of INR 7000 and an upgrade bonus of INR 7000.

Galaxy Tab S9 series is available at an effective starting price of INR 60999, which includes a HDFC Bank Cashback of INR 9000 and an additional upgrade bonus of INR 3000.

Consumers can now experience the Galaxy AI features at an EMI starting at just INR 2292 per month through Samsung Finance+ and all leading NBFC partners with No-cost EMI of up to 24 months.

Toyota Kirloskar Motor Honoured with ‘Commendation forSignificant Achievement’, under its Corporate SocialResponsibility, at the 18th CII-ITC Sustainability Awards.


Chennai, 27 March 2024: Recently, Toyota Kirloskar Motor (TKM) was recognised for its
best CSR (Corporate Social Responsibility) practices under the category ‘Commendation for
Significant Achievement’ presented at the 18th CII-ITC Sustainability Awards. This is a
testament to the company’s relentless social efforts and the robust framework for CSR
governance and its successful implementation.
For this award, the TKM CSR activities were evaluated by the CII-ITC assessors under the
defined parameters that included Learning & Innovation adopted across all its CSR projects.
The company’s social initiatives demonstrated strong alignment with these parameters.
Furthermore, as a part of its CSR implementation process, TKM conducts periodic internal
assessment overseen by a board-level CSR committee, to actively monitor and
comprehensively measure the impacts, ensuring objectivity, credibility, and commitment to
compliance. Over the years, the company has implemented diverse assessment tools and
systems to evaluate its performance and bolster community enhancement and
environmental stewardship through sustained initiatives.
Notably, TKM’s CSR strategy embodies a dual focus on “Empowering Communities” and
“Enriching Environment”. Driven by innovation and guided by the principle of Kaizen
(continuous improvement), TKM’s CSR projects are organized into six key pillars: Skill
Development, Road Safety, Education, Environment, Health & Hygiene, and Disaster
Management. Additionally, its sustainable CSR model emphasizes community ownership,
unified interventions, behaviour change, and stakeholder engagement.
Sharing his thoughts, Mr. Vikram Gulati, Country Head and Executive Vice President
for Corporate Affairs and Governance, TKM, said, “At TKM, we are honoured to receive
the 18th CII-ITC Sustainability Award. We firmly believe in the strong connect and the
inclusivity that lies between business growth and societal progress. With a keen eye on
enduring interventions, we are focused on catalysing positive behavioural changes
especially through our child to community approach. Our continuous efforts are to actively
engage with communities, understand their unique needs, aspirations, and challenges and
tailor well thought programs to address the specific issues faced by them with sustainability
at the core.
TKM has been successful in attaining sustainability in CSR by incorporating long-term
strategic planning, engaging stakeholders to collaborate & support, timely project
executions, implementing effective monitoring and evaluation mechanisms to track the
project progressions, thereby aid the absolute community necessities.
This award reaffirms Toyota’s commitment to driving positive change and making a
meaningful difference in the lives of people and the community. So far, we have achieved an
outreach of over 2.3 million beneficiaries through our various social interventions. As we
continue to evolve and adapt, we remain committed to optimal resource allocation and
gauging effectiveness of all our CSR projects to enable stronger and meaningful
interventions for the societal development.”
Rooted in Toyota’s global vision, TKM’s CSR programs are dedicated to fostering a resilient
and sustainable society.

Groom India Salon & Spa Appoints Cricket Sensation Smriti MandhanaasBrandAmbassadorforDirect-to-Consumer(D2C)SkinCareProductsExpansion

Chennai, 26th March 2024: Groom India, Owners of Naturals Salon,the country’s largest professional salon brand, has proudly announced latest Cricket sensation Ms. Smriti Mandhana as its brand ambassador for the eagerly anticipated launch of its D2C skin care product segmentset to take place in May 2024. This announcement marks Naturals’sinaugural step into direct consumer products, signifying an importantmilestone in the brand’s evolution.

With its legacy rooted in excellence and a vision to empower aspiring Indians to embrace their natural beauty, Naturals is poised to redefine the beauty experience for consumers with its D2C skin care product entry. By joining forces with Smriti Mandhana, a symbol of determination, authenticity, and empowerment, Naturals reaffirms its commitment to championing diversity and celebrating individuality.

“ I am thrilled to announce that Smriti Mandhana, the winning captain of RCB, the champion of WPL, will be leading our charge as we embark on our ‘transformation’ journey. Our venture into the skin care products realm signifies a pivotal stride towards our forthcoming era of portfoliogrowth. In May 2024, we eagerly anticipate unveiling our visionary business strategy alongside the esteemed presence of Smriti Mandhana, presenting our product brand to the world with newfound vigour andpurpose.” said, Mr. CK Kumaravel, Co-Founder and CEO, NaturalsSalon.

Commenting on the occasion, Mrs. Veena Kumaravel, Co-Founder, Naturals Salons, said “We are thrilled to add Smriti Mandhana to the Naturals family as our brand ambassador. Her remarkable journey and unwavering spirit resonate deeply with our values, and we are excited tocollaborate with her to inspire confidence and self-expression inindividuals across the country. Her remarkable journey as a cricketer and role model resonates deeply with Naturals audience, reinforcing themessage of self-belief, perseverance, and triumph over adversity.”

Adding to this, Ms. Smriti Mandhana said “I am honoured to be associated with Naturals, a brand that shares my passion for empowering individuals and celebrating diversity. As someone who believes in the power of authenticity and self-expression, I am excited to embark on this journey with Naturals skin care beauty products andinspire individuals to embrace their natural beauty.”

Groom India’s expansion into the Direct-to-Consumer space will offer consumers a seamless and personalized beauty experience, featuring a diverse range of premium products curated to cater to their evolvingneeds and preferences. With Smriti Mandhana as the face of thistransformative journey, Naturals aims to redefine beauty standards andempower individuals to confidently express themselves.

Lotte India Introduces a Refreshing Delight – Lotte Choco Pie Real Orange

• A zesty twist to the classic Choco Pie blending the true essence of orange and sparking a sensory delight.

Chennai, March 21st 2024: Embracing the citrusy flavour to the fullest, Lotte Indiaa leading player in the Indian confectionery space has launched Lotte Choco Pie Real Orange. Combining the sumptuousness of chocolate with the tangy freshness of the orange, the impeccable fusion is tailored to provide a refreshing take on the citrous flavour, highlighting the authentic essence of the tropical fruit. Each pack upon opening promises a sensory journey with its fresh burst of flavourful orange, making it a treat that truly wows the senses. These delectable treats can be bought at pocket-friendly prices starting at just Rs.10/- per piece from neighbourhood retail shops.

Lotte Choco Pie Real Orange boasts a one-of-a-kind harmony of tastes and sensations crafted with meticulous care. Encased within delicate layers of soft, orange flavoured biscuit enrobed in decadent rich Choco, rests a fluffy marshmallow layer, a signature treats of the Choco Pie. Each bite offers a symphony of textures and flavours, culminating in the vibrant explosion of real orange jam filling at the centre leaving the consumers wanting for more. 

Mr. Milan Wahi, Managing Director of Lotte India “We at Lotte India, are thrilled to introduce Lotte Choco Pie Real Orange, a refreshing fusion that embodies the season made with delightful rich chocolate and tangy orange. With each bite, our customers will embark on a sensory rollercoaster that elevates their snacking experiences to newer heights. We’re always excited to offer innovative offerings, constantly taking Lotte Choco Pie lovers on new adventures.”

Lotte Choco Pie draws its inspiration from the universal affection for a beloved dessert snack amongst all age groups in families and to cater to the convenience of Choco Pie enthusiasts.  It is also available in 6 & 12 packs priced at Rs.90 and Rs.180 respectively and available at your nearest convenience store, supermarkets and Kirana stores.  

Whether savoured as a midday snack, a sweet reward after a long day, or shared among loved ones during gatherings, Lotte Choco Pie Real Orange promises to further brighten any occasion with its irresistible combination of flavours and textures.

Samsung to Consolidate Leadership in Mid-Premium Segment with Launch of Galaxy A55 5G, Galaxy A35 in India

CHENNAI – March 20, 2024 – Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy A55 5G and Galaxy A35 5G with awesome innovations. The new A series devices have multiple flagship-like features including Gorilla Glass Victus+ protection, camera features enhanced by AI, and a tamper-resistant security solution, the Samsung Knox Vault, amongst many other new features.

“Galaxy A series has been the highest-selling smartphone series in India for the last two years, showcasing its immense popularity among India’s MZ consumers. The launch of Galaxy A55 5G & A35 5G reinforces our commitment to make flagship-like innovations accessible to all. Galaxy A55 5G & A35 5G will help us consolidate our leadership in the 5G smartphone segment and the fastest-growing mid-premium (INR 30,000-INR 50,000) segment in the country,” said Akshay Rao, General Manager, MX Business, Samsung India.

Flagship like Design and Durability: For the first time, Galaxy A55 5G gets a metal frame and Galaxy A35 5G gets a premium glass back. These phones are available in three trendy colours – Awesome Lilac, Awesome Ice blue and Awesome Navy, and are rated IP67, which means they can withstand up to 30 minutes in 1 meter of fresh water. They are also built to resist dust and sand.

With a 6.6-inch FHD+ Super AMOLED Display and minimized bezels, the 120Hz refresh rate provides extremely smooth performance. These smartphones come with Flagship like durability with Corning Gorilla Glass Victus+ protection on the front and back
Flagship like Camera Innovations: These new A series smartphones come with multiple innovative AI-enhanced camera features to take the user’s content game to the next level. These features include Photo Remaster, Image Clipper and Object Eraser among many others. Galaxy A55 5G and A35 5G come with a 50 MP Triple camera with Nightography enhanced by AI Image Signal Processing (ISP) which produces stunning low-light images never seen before on A-Series.

Flagship level Security: Samsung Knox Vault Security comes for the first time in A-Series making Flagship level Security accessible to more people. The hardware-based security system offers comprehensive protection against both hardware and software attacks. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns.

Best ever Performance: The all-new Exynos 1480 processor built on 4nm process technology powers the Galaxy A55 5G while the Galaxy A35 5G has been upgraded to the Exynos 1380 processor built on 5nm process technology. These power-packed phones come with several NPU, GPU and CPU upgrades along with a 70%+ larger cooling chamber that ensures a smooth output whether you game or multi-task.

All these awesome enhancements coupled with the introduction of the 12GB RAM in Galaxy A55 5G, truly make this device a game changer in this price segment.


Awesome Experiences: Galaxy A55 5G and Galaxy A35 5G buyers will get access to Samsung Wallet, which is a mobile wallet solution that lets you carry your essentials conveniently and securely in your Galaxy device. Add your payment cards, digital ID, travel tickets and more. These devices also have the hugely popular Voice Focus feature that lets users make and receive calls without worrying about ambient noise.

With Galaxy A55 5G and Galaxy A35 5G, Samsung will provide up to four generations of Android OS upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Memory Variants, Price, Availability and Offers

ProductStorage VariantPrice*
Galaxy A55 5G8GB+128GBINR 36999
8GB+256GBINR 39999
12GB+256GBINR 42999
Galaxy A35 5G8GB+128GBINR 27999
8GB+256GBINR 30999

*All prices inclusive of Bank cashback of INR 3000 on HDFC, OneCard, IDFC First Bank cards along with 6 months No Cost EMI Option.  Alternatively, customers can own the Galaxy A55 5G at just INR 1792 per month and the Galaxy A35 at just INR 1723 per month through Samsung Finance+ and all leading NBFC partners.

Other Offers:

  • Samsung Wallet: Get an amazon voucher worth INR 250 on the 1st successful Tap & Pay transaction
  • YouTube Premium: 2 Months Free (until April 1, 2025)
  • Microsoft 365: Microsoft 365 Basic + 6 months of Cloud storage (up to 100GB, offer redemption to be done before June 30, 2024)

Galaxy A55 5G and Galaxy A35 5G are available for purchase across Samsung exclusive and partner stores, Samsung.com and other online platforms.

IPRS Launches the “My Music, My Rights” campaign

IPRS launches its nationwide campaign, “My Music, My Rights around the auspicious occasion of Vasant Panchami. This initiative seeks to spark a national dialogue on the inherent value of music and the necessity of supporting the creators and their creativity for a sustainable music industry.

Music holds an integral place in India’s cultural tapestry, with references to it found in ancient texts. Tracing back to ancient times, India’s profound musical heritage is deeply rooted in its sacred texts. Brahma, the creator deity, is credited with deriving music from the celestial chants of the Sāma Veda, symbolizing the heavenly world itself. Alongside Brahma, deities such as Vishnu, the preserver, and Shiva, the destroyer, are revered as patrons of music, underscoring its intrinsic connection to spirituality and culture. In the divine pantheon, Sarasvati, the goddess of music and knowledge, occupies a central role. Consort of Brahma, she is depicted as being well-versed in playing the Veena, a stringed instrument, and is revered as the embodiment of artistic expression and wisdom.

While India’s musical heritage is celebrated worldwide, music creators and those envisaging a full-time career in music often face significant challenges in earning a sustainable livelihood from their craft.

According to the recent study by EY titled ‘The Music Creator Economy: The Rise of Music Publishing in India’, India generates over 20,000 original songs annually contributed by 40,000 music creators, directly or indirectly generating over INR 12,000 crore in revenues each year. However, many in their career as a creator find themselves grappling with financial challenges. Out of 500 creators surveyed, 87% of respondents would have liked to make a living off their music alone, but only 60% were able to do so. A majority strongly believed that they needed to learn more about music production and how to better monetise their music. Only 56% of respondents had access to the equipment and infrastructure required to produce music. While India consumes more music per capita than the world average, it ranks 14th in recorded music revenues. In contrast, publishing revenues are ranked 23rd due to various issues like lack of legal clarity and consequently, low compliance. The significant disparity between the vast volume of music produced and the limited earnings of many creators within the industry, exacerbated by a widespread lack of understanding about the music business, underscores the urgent need to bridge this gap, a mission at the heart of the campaign.

The campaign “My Music, My Rights” seeks to bridge this divide by raising awareness and providing support to music creators across the nation. The report also highlighted that 33% of music released, comprises regional content, indicative of India’s diverse musical landscape. Yet, challenges such as accessibility, copyright awareness, and publishing rights hinder the rightful recognition and compensation of artists. Through a series of workshops, and seminars, both online and offline sessions, amongst other activities conducted nationwide, IPRS endeavours to address these hurdles and empower creators to navigate the intricacies of the industry effectively. 

Commenting on the initiative, author, poet, actor, and film director Varun Grover, present at the event said, “As we gather to celebrate the rich tapestry of Indian music at the launch event ‘Raga to Rock’, it’s a poignant reminder of the profound impact music has on our lives and culture. This event is not just about songs and melodies; it’s a platform to ignite vital conversations about recognizing and supporting creativity and those behind the creation. Let’s harmonize our voices to elevate the value of music and nurture it as a cornerstone of our nation’s cultural identity.”

Sharing his views, Rakesh Nigam, CEO, IPRS mentioned, “As the music industry reaches new heights, songwriters, composers, and independent creators must be well-versed in their rights and equipped to build sustainable careers. At IPRS, we prioritize empowering music creators through education and expertise. Recognizing the rich musical heritage and the immense value of music in our lives, let’s acknowledge our collective responsibility as a nation to support, nurture and foster the music of our land towards a thriving and enduring future.”

The “My Music, My Rights”  not only signifies a crucial step towards empowering music creators but also underscores the collective commitment to preserving and nurturing India’s diverse musical landscape for generations to come. This campaign is specifically designed for music creators and professionals in the industry, providing them with valuable knowledge and resources to navigate today’s evolving landscape of music and royalties.

HYPER-LOCAL APP KYN WITH UNIQUE FEATURES LAUNCHED


~ The first-of-its-kind app aims to bring communities together ~
~ Dr. PTR Palanivel Thiagarajan, Minister for Information Technology and Digital Services,

Government of Tamil Nadu launched the Hyper-local App ~

Chennai, February 19 th , 2024: Kynhood Technologies, a new-gen media service platform,
launched KYN, a first-of-its-kind truly hyper-local App that strengthens communities, today. Dr.
Palanivel Thiagarajan, Minister of Information Technology and Digital Services, Government of Tamil
Nadu unveiled the app. ‘KYN’, an acronym for Know Your Neighbourhood, aims to facilitate seamless
communication within the hyper local community.
Speaking about Technology at the launch, Dr. Palanivel Thiagarajan, Minister of Information
Technology and Digital Services of Tamil Nadu said, “Technology has brought many benefits and
positives to many individuals, to society, to countries. Perhaps most of all in the field of education,
where it has greatly democratised the access to knowledge. Too many of our children, spend their
times on screen, on phones, on tablets, on the internet and we see increasing isolation, increasing
polarization in society.
He indeed expressed his happiness during the launch. “I think in a platform that can afford the space
for local business, local talent, local communities to connect, we will start to see a healthier
economy, healthier internet utilization and eventually a healthier society as well. I think this a
valuable application for us as a society”, added Dr. Palanivel Thiagarajan.
Introducing the app, Ms. Gayathri Thyagarajan, CEO, Kynhood Technologies said, “Kyn is the ONLY
platform that triangulates television, print, and social media for the hyperlocal community. Chennai,
our first market, has been divided into 14 zones and each zone will have its own television, print and
social media. Kyn is a platform not only for promoting talent – arts, sports, entertainment etc, but
will also help home entrepreneurs and small businesses in neighbourhoods grow their marketplace.
Besides this, influencers even with smaller follower count, can make a bigger impact in the
neighbourhoods, as there is a finite number of residents in each area. We also provide a great
opportunity for established brands to promote and customise their offerings in each hyperlocal
zone. Kyn will have both publisher and user-generated content, all carefully curated to provide users
with high-quality entertainment and information about everything in their neighbourhood”.
Other guests present at the launch include Vita Dhani, Founder of Dani Foundation & Governing
Board Member of the International Table Tennis Federation (ITTF), Tennis legend Mr. Vijay Amritraj,
Padma Bushan awardee and scientist Mr. Nambi Narayan and actors Mr. R Madhavan & Mr.
Siddharth.
Key Features of KYN
LIVE: The app allows users to watch all important LIVE programmes from anywhere in the country or
around the world, including new happenings, daily spiritual content, and local events like school or
college cultural events and sports days.
UGC: The app has an infinite platform where users can create and publish their own content to
showcase their talents, establish their voice, and share their writing skills. As a neighbourhood

platform, the users can be the voice of their community and grow in popularity faster than any other
application.
Marketplace: A unique concept that enables local businesses and home entrepreneurs to create
their own neighbourhood marketplace. This provides identity, opportunity, and, most importantly, a
way to avoid feeling lost in the real world.
Download KYN:
Social Media Handles:
Website : https://www.kynhood.com/
App Web Version : https://app.kynhood.com/
Facebook : https://www.facebook.com/kynhoodofficial
Instagram : https://www.instagram.com/kynhood/
LinkedIn : https://www.linkedin.com/company/kynhood/
Twitter : https://twitter.com/kyn_hood
Youtube : https://www.youtube.com/@kynhood
App Download Links:
Android: kynhood technologies private limited on Google Play
Apple: kynhood technologies private limited on Apple Store\