Maruti Suzuki VICTORIS AURUM Edition Launched to Celebrate 1 Year of Record Sales Success

. VICTORIS has won the hearts of customers in its first year by setting the record for the highest cars
sold during the 1st Year for a new model launch #1 .
. As a tech-loaded SUV developed for digital natives, the VICTORIS has become the fastest-selling
passenger vehicle in India to surpass both 1.5 lakh #2 and 1 lakh sales milestones #3 since launch.
.To celebrate the milestones, Maruti Suzuki launches the VICTORIS AURUM Edition Strong Hybrid
featuring unique styling elements that set it apart from the crowd this festive season.
. The new VICTORIS AURUM Edition is styled with copper coloured inserts for the front, side, rear skid
plate designs and wheel arches. A striking new range of chrome accessories garnish the front grille,
fenders, bumpers, body side mouldings and door visors, along with new all-weather 3D cabin mats, a
3D boot mat and a rear trunk sill guard.
. For the launch, Maruti Suzuki has teamed up with Bollywood icon Shahid Kapoor as the face of the
VICTORIS AURUM Edition.
New Delhi, October 24, 2026: Maruti Suzuki India Limited (Maruti Suzuki) celebrates the first
anniversary of the VICTORIS ‘Got it All’ SUV with the launch of the new AURUM Edition. Designed and
developed for young, ambitious, tech-savvy customers, the VICTORIS has won the hearts of customers in
its first year by setting a record for the highest cars sold during the 1st Year for a new model launch in
the Passenger Vehicle (PV) category #1 . As a tech-loaded SUV developed for digital natives, the new
celebratory VICTORIS AURUM Edition with Strong Hybrid technology and EV mode has been launched
with a kit price of INR 22 990.
Commenting on the launch of the Maruti Suzuki VICTORIS AURUM Edition, Mr. Partho Banerjee, Senior
Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “Conceptualised as a ‘Got it
All’ SUV for today’s dynamic young go-getters who ‘want it all’, the VICTORIS has truly won the hearts of
buyers. As we celebrate its first anniversary, it’s worth noting that the VICTORIS has become the fastest-
selling PV to clock both the 1.5 Lakh and 1 Lakh sales milestones, going on to achieve the highest sales
for any car in India during its 1 st year of launch. Recognising these extraordinary achievements, we are
introducing the VICTORIS AURUM Edition Strong Hybrid, with tasteful enhancements that are sure to
grab eyeballs and make this festive season feel all the more special for our valuable customers. Our
association with Shahid Kapoor, for the new AURUM Edition is also sure to complement the VICTORIS’
contemporary appeal.”
Press Release
Named after the Latin word for gold, AURUM reflects the VICTORIS’ golden first-year with
record-breaking sales performance that has garnered industry-wide recognition. The introduction
of the VICTORIS AURUM Edition with Strong Hybrid technology is sure to strike a chord with dynamic
young customers who are early adopters of technology.
The new Maruti Suzuki VICTORIS AURUM Edition has been curated with a unique design theme
featuring copper coloured inserts for the front, side, rear skid plate designs and wheel arches. A striking
range of chrome accessories for the front grille, fenders, bumpers, body side mouldings and door visors,
along with new all-weather 3D cabin mats, a 3D boot mat and a rear trunk sill guard to set the VICTORIS
AURUM Edition apart.
Complementing the unique appeal of the new VICTORIS AURUM Edition is a tie-up with Bollywood icon
Shahid Kapoor VICTORIS AURUM Edition—uniting one of Indian cinema’s most dynamic and versatile
contemporary stars with the ultimate ‘Got it All’ SUV. Driven by relentless energy, a distinct sense of
style, and a passion for premium lifestyle experiences, Shahid perfectly mirrors the vibe of today’s young
India. He embodies a generation that refuses to compromise, is always moving forward. This raw
synergy seamlessly aligns with the VICTORIS philosophy: engineered for those who demand more from
life and live it loud.
The VICTORIS’ unprecedented success has received significant recognition from the Indian Automotive
Media Fraternity during its debut year. It received the prestigious Indian Car of the Year Award (ICOTY)
2026 and Car of the Year Awards from BBC Top Gear India, Car India Magazine, ABP Live Auto and
Hindustan Times Auto. The Maruti Suzuki VICTORIS has received numerous awards across multiple
categories from diverse juries, making it one of the most awarded vehicles of 2026.
















