Prediction based on booth-phase survey conducted to date, covering over
70.2 lakh voters across the state
Chennai, March 10, 2026
Parawheel, a tech-driven political intelligence research and election forecasting firm
powered by KK Surveys & Strategies Pvt Ltd, has entered the Tamil Nadu political
research landscape with a large-scale booth-level scientific opinion survey across all
234 Assembly constituencies in the state. Based on the survey conducted to date,
covering over 70 lakh voters, the organisation’s preliminary findings project DMK
with a 41.5% vote share, AIADMK with 36.2%, and TVK emerging as the third major
political force with 13.6%, according to the current assessment.
Specialising in voter behaviour analysis, booth-level field research, and data-driven
political intelligence, Parawheel has conducted large-scale opinion surveys across
Tamil Nadu with a minimum sample size of around 30,000 respondents per
constituency. Based on its preliminary election assessment and current survey
findings, Parawheel’s early electoral projections indicate DMK at 41.5%, AIADMK at
36.2%, TVK at 13.6%, and NTK at 7.9% vote share in the upcoming election
scenario in the state.
In Chennai, Parawheel’s survey findings indicate that TVK shows significant strength
across several constituencies, emerging as the second strongest political force after
DMK in many parts of the city. The data suggests that while DMK continues to hold
the leading position in most constituencies, TVK has been gaining notable traction,
particularly among youth and first-time voters, positioning it ahead of other parties in
several urban segments of the Chennai region.
Speaking at the press conference, Mr Kiran Kondetti, CEO, Parawheel said, “Our
research is focussed on voter sentiment studies across key regions including
Chennai, Coimbatore, the Delta districts, and Southern, Northern, and Western Tamil
Nadu, along with detailed analysis of caste coalitions, governance perception, and
anti-incumbency trends. Our study examines the role of first-time voters, women
voters, and swing constituencies in shaping electoral outcomes. A special area of
analysis was done for TVK–Vijay factor, studying the transition of fan bases into
voters, youth mobilisation, and its potential impact on the vote share of major parties
such as DMK and AIADMK”.
“We have extended the war room model that is traditionally limited to party
headquarters, to individual candidates through our ‘One Candidate – One War
Room’ initiative. Under this model, we will provide dedicated campaign war rooms
across all 234 Assembly constituencies in Tamil Nadu. These war rooms will deliver
real-time voter data, booth analytics, and campaign strategy support to every
registered candidate throughout the election period. Also, as part of our
constituency-level political intelligence services, Parawheel can provide candidates
with a database of a minimum of 5,000 neutral voters in each constituency. This will
help candidates better understand swing voter segments and design targeted
outreach strategies during election campaigns,” he added.
Furthermore, “At Parawheel, we have strong confidence in the credibility and
accuracy of our research and data. If the projections or data provided to candidates
are found to be inaccurate, or if there is a variation of more than 1% in the
projections or data shared, the full amount paid by candidates who purchase the
data will be refunded. This reflects our organisation’s commitment to transparency,
reliability, and confidence in the scientific methodology behind our research”, he said.
From Andhra Pradesh to Maharashtra- Parawheel’s Proven Accuracy in Major
Election Predictions
In the 2019 Andhra Pradesh Assembly Elections, Parawheel accurately forecast
electoral trends ahead of the results.
In the 2024 Andhra Pradesh Assembly Elections, it precisely predicted the sweeping
victory of the TDP–Jana Sena–BJP alliance at a time when several national pollsters
failed to capture the trend. Parawheel also delivered accurate political trend analysis
ahead of the final results in the 2024 Maharashtra Assembly Elections, further
strengthening its reputation for reliable election research and forecasting.
About Parawheel:
Parawheel, a tech-driven political intelligence research and election forecasting firm
powered by KK Surveys & Strategies Pvt Ltd, has entered the Tamil Nadu political
research landscape. Conceived and developed by KK Surveys & Strategies Pvt Ltd,
the organisation has demonstrated a strong track record in political forecasting
across key Indian elections. It aims to bridge the gap between citizens and decision-
makers by leveraging deep field insights, AI-driven analytics, and structured data
reporting.
The organisation specialises in voter behaviour analysis, booth-level field research,
and data-driven political intelligence. By combining advanced data analytics with on-
ground field intelligence, Parawheel seeks to better understand evolving voter
behaviour and political trends. It maps historical voting data against current voter
sentiment to generate high-fidelity projections for every polling booth. Using
advanced analytical tools, the organisation identifies swing booths and fortress
booths, enabling precise micro-targeting and more efficient campaign resource
allocation.
As part of its Tamil Nadu initiative, the organisation proposes to undertake large-
scale scientific opinion surveys across all 234 Assembly constituencies in the state.
Its analysis also highlights the role of leadership influence, referred to internally as
the ‘Sir Impact’—which acts as a significant force multiplier in electoral outcomes.
For more details, contact Mr. Ramesh Yellayi, Parawheel, Powered by KK Surveys &
Strategies Pvt Ltd +919840076485. Website: www.parawheel.com