тЧП Ten relatable digital films use humour and everyday scenarios to celebrate self-reliance and simplicity in hair coloring.
Chennai, 10th December 2025: Bringing together wit, creativity, and brand purpose, Indica Easy, IndiaтАЩs No.1 Shampoo Hair Color brand (Source: NielsenIQ Retail Measurement Report, MAT Sep25) from CavinKare, has rolled out a brand-new digital campaign titled тАЬSo Easy, Anyone Can Do It!тАЭ. Through Ten short, character-driven films, the campaign delivers a fun and relatable take on self-reliance, establishing Indica Easy as the most effortless DIY hair color and the ultimate go-to choice for anyone. Created to further reinforce the brandтАЩs offering of hassle-free hair color, the campaign smartly flips the script on everyday dependency. It showcases characters who usually lean on others for the simplest tasks тАФ but become surprisingly self-sufficient when it comes to coloring their hair with Indica Easy. The result is a light-hearted, sharply observed storytelling format that uses humour to reinforce the functional proposition of ease and convenience. Speaking about the campaign, Mr Rajat Nanda, Business Head, Personal Care- CavinKare said: тАЬWith our brand-new digital campaign, тАШSo Easy, Anyone Can Do It!тАЩ, we wanted to celebrate the confidence and independence that comes with taking control of your own hair color. Indica Easy has always been about making hair coloring simple for everyone. Through this campaign, we showcase everyday characters who, despite relying on others for routine tasks, can easily achieve professional-quality hair color at home. The short, engaging films highlight how stress-free the process is, bringing a sense of fun to self-grooming. We are delighted to connect with our audience in a relatable and authentic way, reflecting the growing cultural shift where people value everyday practicality over perfection. Ultimately, this campaign reinforces that with Indica Easy, anyone can confidently color their hair- quickly, easily, and beautifully, without any compromise.тАЭ The DVC series demonstrates how Indica Easy makes hair coloring elementary, convenient, and accessible for everyone. Through everyday, engaging stories, characters like тАЬLazy DadтАЭ, a father too idle for chores yet confident with his hair, and тАЬClueless HusbandтАЭ, who struggles with daily tasks but achieves salon-quality results at home, showcase the brandтАЩs effortless usability. Other films, including Boss, Messy Roommate, Neighbor Aunty, Help Wife, Daughter Dad, Clumsy Husband, and Clueless Friend, bring everyday situations to life with a light and entertaining approach.
The campaign was rolled out across Indica EasyтАЩs official social media channels, leveraging storytelling and wit to spark organic conversations around DIY grooming, convenience, and self-empowerment. Using short-format videos optimized for digital engagement, the campaign taps into a growing cultural shift, where audiences increasingly value authentic, everyday experiences over aspirational perfection. To experience the campaignтАЩs playful yet powerful storytelling, below are the links to the films:
Boss: https://youtu.be/ZT1fPVWM68k
Messy Roommate: https://youtu.be/0LNrw7d4Uto
Lazy Dad: https://youtu.be/rZjp1eHIsa0
Neighbor Aunty: https://youtu.be/GWT2i8ZxcBY
Help Wife: https://youtu.be/-6PnLP7EaOg
Daughter Dad: https://youtu.be/3oM4yEJYiJY
Clumsy Husband: https://youtu.be/OEiSVj2TZ2I
Lazy Husband: https://youtu.be/juh4XOZv0Go
Clueless Husband: https://youtu.be/g7fYzpN0f9U
Clueless Friend: https://youtu.be/q_LBbBw_q6w About Indica: Brand Indica ventured on its journey in 1997, with the launch of Indica Powder Hair Color. In 2009, the product was relaunched with the consumer insight and innovation of 10 minutes and thus Indica 10 minutes Hair Colors was born. In 2015, Indica launched Indica Easy Shampoo Hair Color which has become the Number 1 Shampoo Hair Color brand of the country (Source: NielsenIQ Retail Measurement Report, MAT Sep25). About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavours. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees’
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Chennai, December 10th, 2025: SIMS Hospitals successfully performed IndiaтАЩs first Endoscopic Left Ventricular tumour removal, a key hole minimally invasive surgery avoiding the need for breast bone cutting (sternotomy). This was done for a very rare tumour that has grown inside the heartтАЩs main pumping chamber, in a 45-year-old female patient.
The patient, a working woman, incidentally diagnosed to have a mass attached to the main pumping chamber of the heart (the left ventricle). An MRI of the heart confirmed it to be a left ventricular mass/thrombus measuring 1.6 ├Ч 1.5 cm.
Primary cardiac tumours accounts for only about 0.6% of all cardiac surgeries performed in the country. Specifically, the left ventricular tumour is extremely rare, occurring in only about one in 20-30 million people. The usual approach for treating this condition is a sternotomy, an open-heart surgery. However, doctors at SIMS Hospitals opted for an endoscopic cardiac surgery, a minimally-invasive keyhole procedure. It involves creating small openings between the ribs, passing through the muscle, accessing the chambers of the heart, and removing the tumour.
The elective procedure successfully removed the tumour and eliminated the risk of complications like stroke. The surgery was performed by Dr. A. Mohammed Ibrahim, Consultant – Cardiothoracic Surgery under the guidance of Dr. V. V. Bashi, Director & Senior Consultant – Institute of Cardiac & Advanced Aortic Diseases. The surgery involved endoscopic guidance and specialised minimally invasive instruments to remove the tumour.
Congratulating the team on this historic achievement, Dr. Ravi Pachamuthu, Chairman, SIMS Hospital said, тАЬThis success reflects the strength of our clinical environment, the sophistication of our endoscopic capabilities and infrastructure, and above all the dedication and precision of our team. Together, we continue to uphold the highest standards of care and deliver hope and healing when it matters most.тАЭ
In his comments, Dr V. V. Bashi said, тАЬLeft ventricular mass is a rare condition, and performing its removal through a minimally invasive technique is exceptionally uncommon in the world. It is done for the first time in India. The patient was under general anesthesia and placed on heart-lung machine support through the blood vessels in the right groin. Through a tiny 3 cm incision, right chest cavity was approached. Right lung was collapsed, after the patient was initiated on heart-lung machine support. Heart was stopped and chambers of the heart were opened. Endoscope was used to visualise the main pumping chamber and the tumour was excised completely. The chambers were closed and the heart was allowed to beat. The patient was gradually weaned off the heart-lung machine. She is now completely normal and has resumed her routine work without any discomfort in two weeks.тАЭ
Commenting on the benefits of the key-hole surgery, Dr Mohammed Ibrahim said, тАЬcardiac surgery generally involves cutting through the central sternal bone, which increases pain, hospital stay and the risk of morbidities. However, endoscopic cardiac surgery is an advanced minimally invasive approach that enables faster recovery while reducing pain and blood loss. It also avoids a prominently visible scar in the middle of the chest after surgery. Endoscopic assistance further enhances precision and allows us to access areas that may not otherwise be easily reachable. We have already performed five such cases with a 100% success rate. We also use minimally invasive approaches to treat other cardiac conditions such as coronary artery disease, valvular heart disease, septal defects of the heart, and mediastinal tumours. About 90% of cardiac tumours happen due to random changes in the heartтАЩs cells, with no clear reason. The remaining 5-10% occur in people who have a genetic tendency to develop these tumours.
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Chennai, December 7th, 2025: MGM Healthcare, a leading multispecialty hospital in the city, has unveiled its state-of-the-art Mobile ECMO Unit, an advanced emergency service that provides ICU-level heart-and-lung life support and rapid on-site stabilisation for patients in severe cardiac or respiratory failure, significantly improving survival by reducing delays in initiating life-saving care.
The mobile unit was launched by ACP P.K Ravi* , Mr. M.K Mohan , Member of the Legislative Assembly, Anna Nagar Constituency and Dr. Rajesh , Managing trustee, ALERT Foundation, in the presence of Dr. K. R. Balakrishnan, Director of Heart & Lung Transplantation, Dr. Suresh Rao, Co-Director, Institute of Heart & Lung Transplant, and Dr Senathi Nanda Kishore, Clinical Director, Senior Consultant & Clinical Lead, Anaesthesiology and Surgical ICU, MGM Healthcare.
Extracorporeal Membrane Oxygenation (ECMO) is a life-support technique in which blood is circulated outside the body, oxygenated through an artificial lung (membrane), and then pumped back in. ECMO is used when the heart or lungs are so severely impaired that conventional treatments such as medications, ventilators, or CPR can no longer maintain adequate oxygenation or circulation. It is critical in life-threatening conditions such as cardiac arrest, cardiogenic shock, severe heart attacks, massive pulmonary embolism, advanced pneumonia, ARDS, and uncontrolled respiratory failure. Along with the ECMO unit, they also conducted an advanced CME for equipping professionals with emergency and critical care beyond CPR and inotropes.
In his comments, Dr Senathi Nanda Kishore said, тАЬTimely access to ECMO can be the difference between life and death in cardiopulmonary emergencies. Traditionally, ECMO support has been available only at highly specialised hospitals but there can be delays in reaching them. For patients suffering severe heart or lung failure in remote locations, every minute without adequate oxygenation or circulation raises the risk of irreversible organ damage, brain injury, or cardiac arrest. The new Mobile ECMO Unit bridges that critical gap by bringing advanced heartтАУlung life support directly to the patientтАЩs location. It is staffed by expert critical-care physicians, perfusionists, and nurses who enable rapid on-site stabilisation and initiation of life-saving therapy even before hospital arrival.тАЭ
Dr K R Balakrishnan , said, тАЬWhen all other traditional resuscitative strategies have been exhausted, ECMO is the only alternative left to save the life. ECMO is a resource-intensive, high stakes intervention reserved for the sickest patients, designed to provide temporary, life sustaining support in critical moments. Our goal is to provide timely, high-quality ECMO to every patient, wherever they are. By bringing an experienced ECMO team and a fully equipped mobile unit directly to the patientтАЩs bedside, ECMO on Wheels reduces transfer delays, stabilises patients early, and delivers life-saving cardiopulmonary support exactly when itтАЩs needed.тАЭ
In his comments, Dr. Suresh Rao said, тАЬThe Mobile ECMO Unit marks a major leap forward in emergency critical care. It allows us to reach patients with severe heart failure, advanced pneumonia, Acute Respiratory Distress Syndrome (ARDS), a severe lung condition causing dangerously low oxygen levels, or pulmonary embolism, a condition of blood clot in the lungs, much faster, initiate life-saving support on-site, and safely transport even the sickest individuals. By extending ICU-level care to remote locations and reducing delays in treatment, this service is set to transform outcomes for patients who would otherwise have little chance of survival.тАЭ
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