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November 22, 2024

Business

Netafim India Launches Toofan, Economical and Clog Resistance Drip Technology for Farmers

  • Aims to cover 25,000 ha of land and reach 35,000 farmers across India by 2025.
  • Engineered with revolutionary TurbuNext™ Technology for multi-season and multi-crops applications.

Mumbai, 27 October 2023: Netafim India, a leading smart-irrigation solution provider, has launched its groundbreaking product, Toofan, an innovative irrigation technology that promises to transform farming for growers of all scales. Through this product, the company aims to cover 25,000 ha of land and reach 35,000 farmers by 2025 across India to revolutionize sustainable farming. The innovative system with best-in-category anti-clogging technology ensures optimal delivery of water and nutrients. The drip line is 40% more strong with greater tensile strength. Toofan by Netafim India is 20% more affordable than the existing and available thin wall, non-pressure-compensated (NPC) drip lines in the Indian market.

Toofan by Netafim India not only makes modern, efficient irrigation accessible to all but also offers a simplified buying process that transcends subsidy limitations. The cost-effective drip technology is now available to farmers of all scales, from large to small holdings, regardless of subsidy eligibility. The drip line is engineered for swift deployment, allowing farmers to cover up to 10 acres in a single day. This revolutionary feature saves both time and resources.

The digital launch concluded on the social media platforms of Netafim India and witnessed the interest of 10 Lakh farmers and dealers. Mr. Randhir Chauhan, Managing Director, Netafim India and Senior Vice President, Netafim Ltd., unveiled the product during the virtual launch. Toofan by Netafim India is an economical choice engineered with revolutionary TurbuNext™ technology and offers unparalleled durability, thus helping farmers achieve better crop yields. The technology is available for any row crops on flat topographies.

Speaking about the launch, Mr. Randhir Chauhan, Managing Director Netafim India and Senior Vice President Netafim Ltd., said, “Netafim India aims to provide an affordable, high-performance micro irrigation system that not only ensures consistent and uniform yields but also aids in reducing the operational costs of farmers. As a farmer’s anthropologist, we understand the dynamics of Indian agriculture and continuously work to bring solutions that meet the evolving needs of our growers. We are proud to be a part of India’s agricultural growth story and committed to bring innovations that transform the lives of farmers. We are delighted to set new standards in clog resistance and enhance Agri performance with Toofan driplines. Netafim’s Toofan is set to reshape the agriculture landscape, empowering farmers to embrace modern irrigation practices without subsidy constraints and offering an unprecedented installation speed. Our revolutionary patented technology is a testament to our commitment to support one of the largest sectors contributing to Indian GDP”.

Regardless of the water quality, Toofan by Netafim India provides lower flow rates with a large filtration area and ensures a consistent water flow to the crops. The TurbuNext™ dripper labyrinth moves the debris out of the dripper, thus preventing clogging. It maintains a unique geometric tooth-shaped structure that increases turbulence. The lower flow rates allow longer lateral lengths and fewer sub-main pipes and connectors. Thus, ultimately saving on system and labor costs per hectare by 20% and 25%, respectively.

This multi-seasonal system is useful for surface or subsurface (SDI) applications. It promises to usher in a new era of agricultural efficiency and empower Indian farmers for sustainable and quality cultivation. This revolutionary product is available in a convenient 600-meter bundle with a 16 mm diameter and dripper flow rates ranging from 1.0 L/H to 2.2 L/H. With Toofan, farmers will experience a remarkable 40% increase in strength, heightened tensile strength, crack resistance, high elongation properties, and enhanced UV resistance, which extends the product’s lifespan.

Plastic EXPO with live demo of product manufacturing –Plastivision 2023.

“Plastic has become an immortal material in the environment and inevitable one
in day to day life. As a need of the hour this exhibition would be the first of its
kind where live demo of making of plastic products would be facilitated and best
practices in recycling each product would also be explained to visitors to bring
awareness.” Says Dr.Asutosh Gor, Co –Chairman PVI 2023 in the press meet of
PLASTIVISION INDIA 2023 organized by THE ALL INDIA PLASTICS
MANUFACTURERS ASSOCIATION (AIPMA).
Plastic is a harmless substance by itself. But the littering of plastic is dangerous
in many ways which has to be managed by people. It is worth to mention that our
country is recycling nearly 75% of plastic and is setting a good example to
others. This makes India rich in raw materials for plastic manufacturing.
“Although India has abundance of raw material and potential in manufacturing
plastics, there is still an import of finished plastic products of worth nearly 35,000
crores. This importing has to be eradicated so that we can promote ‘Make in
India’ and create more sustainable market. AIPMA, a strong association with
more than 25000 members are keen in achieving it” he added
“The GDP of our nation is 8% and within that 16% is contributed by plastic
industries. Many MSME’s are mostly plastic industries. This is only because of
flexibility in investment. Anyone with 2 lakh can start a plastic company
meanwhile one can invest in crores as either has got a market and demand in
specific. There are around 1.25 lakhs of plastic industries with nealy 52 lakhs of
employees. Plastivision India 2023 is a platform for developing global business
for large corporate companies and also MSME & Start-ups. “Says Shri M Babu,
President ,All Pondicherry Plastics Traders and Manufacturers Association.

PLASTIVISION INDIA 2023 exhibition will be held between 07 th to 11 th of
December 2023 at the Bombay Exhibition Centre, Goregoan, Mumbai. The
venue is very well connected with Metro, local train and surface transport. Hence
more than 2.50 lakhs visitors from across the world are expected for this
exhibition
This 12th edition of the plastic exhibition, considered as one of the top 5
exhibitions in the world has fully booked for stall slots before 6 months. More
than 30 countries have confirmed their participation in this five day exhibition
which will also witness new technology and live machinery. More than 1500+
exhibitors from different segments of the industry have booked their stalls in the
well facilitated modern fairground occupying the entire premises consisting of
125,000 sq.mtrs .
During the exhibition period, a number of technical conferences & B2B meetings
have been organized which will offer new trends and technologies being used by
market leaders.
PLASTIVISION INDIA 2023 has specialized pavilions with focused exhibitors:-
 Plastics in Agriculture,
 Automation,
 Die & Mold,
 Recycling (Waste To Wealth),
 Plastics in Medical & Health Care,
 Finished Products,
 Job-Fair
 Consultants Clinic

Team PLASTIVISION INDIA has rolled out a huge visitor promotion campaign all
over India and in foreign countries by organizing more than 40+ road shows to
attract more than 250,000 business visitors.

Recognized by UFI, an international exhibition apex body, and approved by the
Government of India, PLASTIVISION INDIA 2023 is also approved Ministry of
Chemical & Fertilizers – Department of Chemical & Petrochemical, Ministry of
Micro, Small & Medium enterprises, Government of Maharashtra and Make In
India.
PLASTIVISION INDIA 2023 will propel growth in plastic industry, bring
technology, promote exports, promote employment and create awareness of
plastics recycling and waste management and contribute in nation building.
More Details on www.plastivision.org.

Synergy 23 – Annual Networking conference of BNI(Business Network International) held in Chennai

Chennai, 27 st October 2023:
BNI (Business Network International), the world’s leading business referral
organization hosted SYNERGY 23, the biggest networking event in Chennai.
 
This is the 9th edition of SYNERGY, and this edition themed as ‘Giving Direction to
Life’ signified the beautiful transformation that entrepreneurs and their businesses
undergo during the most challenging times. The event registered a strong
attendance of 1500 plus entrepreneurs primarily BNI members from Tamil Nadu and
other business owners including industry stalwarts from across the country. 
Eminent Entrepreneurs were also recognized during the event including
Speaking at the event, Mr. Sunil Sethia, Executive Director BNI Chennai South &
Chennai CBDB said, “Entrepreneurs are the Engines of the Economy” 
The opportunity to network and collaborate was the principle focus at SYNERGY 23.
The business expo had 102 Engagement Booths that helped BNI members and
visitors to experience the products and services presented with increased
opportunities for referral exchange. 
With 11092 chapters across 79 countries, BNI members generated 20.06 Billion
USD in 2022. BNI provides a global business network that remains unmatched with
the members getting increased business through quality referrals. Chennai region
with 20 chapters and 1050+ members is one of the fastest growing region both in
business terms and categories of business. 
Regional Director Mr. Ajeeth Nahar, who has been at the forefront of increasing the
footprint of BNI in Chennai and beyond, pointed the opportunities and business
growth in the suburbs of mega-cities. This has prompted BNI to launch new chapters
in the months to come where local business can attain global reach. 
The Mission of BNI is to help BNI members increase their business through a
structured, positive and referral marketing program that enables them to develop
long term, meaningful relationships with quality business professionals. 
The evening at SYNERGY 2023 showcased the recognition that BNI members
received for their outstanding contributions as entrepreneurs and innovative thinkers.
There were 150 awards presented across 20 categories that set new benchmarks of
innovative thinking and leadership.

Financial Results for Quarter/Half Year ended 30 th September 2023

Bank’s Global Business reached ₹11.33 lakh Cr
Net profit up by 62% YoY, Operating Profit up by 19% YoY

Key Highlights (Quarter ended Sep’23 over Sep’22)

● Net Profit up by 62% YoY at ₹1988 Cr in Sep’23 from ₹1225 Cr in Sep’22
● Profit Before Tax up by 75% YoY at ₹2752 Cr in Sep’23 from ₹1571 Cr in Sep’22
● Operating Profit for Sep’23 up by 19% YoY at ₹4303 Cr from ₹3629 Cr in Sep’22
● Net Interest Income increased by 23% YoY to ₹5741 Cr in Sep’23 from ₹4684 Cr in
Sep’22
● Fee based income grew by 11% YoY to ₹805 Cr in Sep’23 from ₹723 Cr in Sep’22
● NIM (Domestic) increased to 3.52% in Sep’23 from 3.20% in Sep’22
● Return on Assets (RoA) improved to 1.06% in Sep’23 from 0.71% in Sep’22
● Return on Equity (RoE) improved by 607 bps to 19.90% in Sep’23 from 13.83% in
Sep’22
● Cost-to-Income Ratio stood at 44.36% in Sep’23 as against 44.27% in Sep’22
● Total Business recorded a YoY growth of 10% reaching the level of ₹1133091 Cr in
Sep’23 from ₹1026801 Cr in Sep’22
● Advances increased by 12% YoY to ₹492288 Cr in Sep’23 from ₹437941 Cr in Sep’22
● RAM (Retail, Agriculture & MSME) advances grew by 12% to ₹285891 Cr in Sep’23 from
₹255256 Cr in Sep’22
● Retail, Agri, MSME advances grew by 14%, 16% and 5% YoY respectively. RAM
contribution to domestic advances is 62%.
● Home Loan (Including mortgage) grew by 13%, Auto Loan by 36% and Personal
Loan by 49% YoY.
● Deposits increased by 9% YoY and reached to ₹640803 Cr in Sep’23
● CASA grew by 7%, driven by 8% YoY growth in SB, CASA ratio stood at 40%
● GNPA decreased by 233 bps YoY to 4.97% in Sep’23 from 7.30%, NNPA reduced by 90
bps to 0.60% from 1.50% in Sep’22
● Provision Coverage Ratio (PCR, including TWO) improved by 456 bps YoY to
95.64% from 91.08% in Sep’22
● Capital Adequacy Ratio stood at 15.53%, CET-I at 12.07% & Tier-I Capital at
12.63%
● Net Profit up by 16% QoQ to ₹1988 Cr in Sep’23 from ₹1709 Cr in Jun’23
● Profit Before Tax up by 15% QoQ at ₹2752 Cr in Sep’23 from ₹2394 Cr in Jun’23
● Operating Profit up by 4% QoQ at ₹4303 Cr in Sep’23 from ₹4135 Cr in Jun’23
● Net Interest Income stood at ₹5741 Cr in Sep’23 as against ₹5703 Cr in Jun’23
● Return on Assets (RoA) improved by 11 bps QoQ to 1.06% in Sep’23

Key Highlights (Quarter ended Sep’23 over Jun’23)

● Return on Equity (RoE) improved by 202 bps QoQ to 19.90% in Sep’23
● Priority Sector portfolio stood at ₹164341 Cr in Sep’23. Priority sector advances as a
percentage of ANBC stood at 42.83% as against the regulatory requirement of 40%
● Net Profit up by 52% YoY to ₹3697 Cr in H1FY24 from ₹2439 Cr in H1FY23
● Profit Before Tax up by 76% YoY to ₹5146 Cr in H1FY24 from ₹2917 Cr in H1FY23
● Operating Profit increased by 17% YoY to ₹8437 Cr in H1FY24 from ₹7194 Cr
● Net Interest Income grew by 24% YoY to ₹11444 Cr in H1FY24 from ₹9218 Cr
● Net Interest Margin (NIM) Domestic increased by 42 bps YoY to 3.57% from 3.15%
in H1FY23
● Return on Assets (RoA) improved by 29 bps to 1.01% from 0.72% in H1FY23
● Return on Equity (RoE) increased by 490 bps to 18.90% from 14.00% in H1FY23
● Cost-to-Income Ratio stood at 44.29% as against 43.14% in H1FY23
Network:
● The Bank has 5819 domestic branches including 3 Digital Banking Units (DBUs), out of
which 1974 are Rural, 1522 are Semi-Urban, 1174 are Urban & 1149 are in Metro
category. The Bank has 3 overseas branches & 1 IFSC Banking Unit (IBU).
● The Bank has 4866 ATMs & BNAs and 10825 Business Correspondents (BCs).
Digital Banking:
● Mobile Banking users increased by 47% YoY.
● UPI users and transactions increased by 34% YoY and 65% YoY respectively.
● Bank has so far launched 63 Digital Journeys under its Digital Transformation Program.
● 86% of transactions are now carried out through digital channels.
Our Focus:
Indian Bank is strategically expanding the business and major thrust will be on retail,
agriculture, and MSME sectors, targeting 10-12% credit growth in FY24.
Embracing digital banking as our core focus, we are dedicated to fostering financial growth
and prosperity for individuals and businesses across diverse sectors of society. Through
constant innovation, we strive to simplify processes, enabling quick and convenient banking.
For overall organisational development, Bank is promoting gender diversity, skill onboarding
& grooming the employees for leadership. Our team engages with clients to provide hassle-
free banking experience through wide range of products and services.

DAC Developers Unveils South India’s First Home Experience Centres


Chennai, 26 Oct. 2023
First of its kind in South India, DAC Developers Pvt. Ltd., one of the Chennai’s most
trusted housing development companies, has launched Home Experience Centres at
Medavakkam and Tambaram, comprising fully furnished houses that showcase
everything from floors to roofs in cross-section so that buyers can visually inspect and
physically touch and feel the materials that go into making their dream homes.
Honourable Shri V. Ramasubramanian, former judge of the Supreme Court of
India, inaugurated the innovative centres: a 1050 sq-ft, experience centre, and an 800
sq.ft one, modelled on the real housing units of DAC Developers’ two newly announced
residential projects, DAC Medallion, Medavakkam and DAC Marshall, Tambaram
respectively.
Talking about the Home Experience Centres, Mr. S. Sathish Kumar, Managing
Director, DAC Developers Pvt. Ltd., said, “Our core principles revolve around the 3Es:
ENGINEERING-focused innovation, Customer EDUCATION, and Customer
EXPERIENCE. The newly unveiled Home Experience Centres embody these principles.
We take pride in introducing it first time in South India. The introduction of our Home
Experience Centers represents a new layer of transparency, reinforcing the trust our
customers place in us.”
On the benefits of Home Experience Centres for the buyers, he said, “While buyers can
always compare prices, select locations, and even visit model homes, up until now, they
haven’t had the opportunity to understand the materials and elements used in the
construction of their home components. They had to rely solely on the assurances given
by developers. However, our Home Experience Centers provide them with first-hand
knowledge about the quality and specifications of every component and item in their
dream homes. They no longer need to purchase homes blindly. Now, they can visually
examine and physically experience them before making a decision.”
The Home Experience Centers proudly feature eleven bays where visitors can examine
the cross-sections of various elements, including shear walls, columns, beams, doors,
windows, floors, switch boxes, plumbing shafts, as well as exterior components like
hand-rails and balcony floors.
DAC Medallion is a residential complex in Medavakkam that comprises 125 apartments.
Situated in the heart of Tambaram, DAC Marshall comprises a diverse range of 114 unit
configurations.

Colgate-Palmolive India elevates Oral Beauty with Visible White Toothpaste

~Discover the REAL WHITE with Colgate Visible White~

Chennai 18 October 2023: Colgate-Palmolive (India) Limited, a leader in oral care, is set to
redefine oral beauty and teeth whitening with its innovative Colgate Visible White toothpaste. As
part of Colgate-Palmolive’s ongoing agenda to enhance India’s oral health and beauty, the new
campaign for Visible White aims to showcase the transformative impact of a whiter smile.
Colgate-Palmolive India recognizes the growing interest in oral beauty and is committed to
offering products with cutting-edge technology that have relevance for the young Indian
consumers.
Commenting on the new campaign, Gunjit Jain, Executive Vice President, Marketing,
Colgate-Palmolive India said, “The beauty & grooming segments are exploding across
categories. Millions of Indians are resorting to personal care products that help present their best
versions to themselves and the world. However, when it comes to oral care, most of us continue
to use the same toothpaste as the rest of our family. We’re content with the color of teeth that we
have, failing to realize the transformative role whiter teeth and a beautiful smile can play. With
Colgate Visible White, people can get whiter teeth and unlock a huge beauty advantage. It is
already one of the fastest growing products in the toothpaste category and millions more can
adopt and benefit from it.”
Colgate Visible White toothpaste starts whitening your teeth starting one week and enhances the
beauty of your smile. The new campaign highlights the functional benefit of Colgate Visible White
toothpaste through a series of humorous scenarios.
The ad film features a charismatic protagonist in various social settings, unassumingly captivating
people with her radiant smile. Her exceptionally white teeth make others aware of their own,
prompting comical attempts to conceal their own smiles using unconventional props. These
reactions follow the protagonist as she enters a lift, an art gallery, a swimming pool, and even a
wedding reception, emphasizing the power of Colgate Visible White to enhance one’s oral beauty.
Harshad Rajadhyaksha & Kainaz Karmakar, WPP@CP, talked about the campaign, “India has
not seen specific teeth whitening products, so many are unaware of what Colgate Visible does.
This story shows the power of this product through the effect it has on those who don’t use it.
Written by Juneston Mathana and crafted into film by Abhinav Pratiman, this film will leave you
with a smile on your face. So you better make sure it’s a great smile.
Running nationally, the Colgate Visible White campaign will be featured across various media
channels, including television, digital, influencers etc. Additionally, in-store and e-commerce
media will reinforce the message with the target audience at point-of-purchase.
Watch the ad film here: https://www.youtube.com/watch?v=taY_tRX6dXg

Tata Motors launches new avatars of Safari and Harrier

Safest Vehicles on Indian Roads: New Safari and Harrier achieve the highest5-star GNCAP rating

Introductory starting price of ₹16.19 Lakh(for the new Safari) and ₹15.49 Lakh(for the new Harrier)

Chennai, October 17, 2023: Tata Motors, India’s leading automotive manufacturer, today announced the launch of the new avatars of its iconic, flagship SUV Safari and its trendsetting, premium SUV Harrier. With significant design changes and addition of several futuristic technologies, both the new Safari and Harrier substantially enhancethe overall experience to set new standards for the industry. Certified with the prestigious GNCAP 5-star rating, the new Safari and Harrier come with the unique distinction of securing the highest score by an Indian car for adult occupant protection (33.05/34) and child occupant protection (45.00/49), making them the safest vehicles to run on Indian roads.

Built on the OMEGARC architecture, derived from Land Rover’s renowned D8 Platform, these powerful and stylish SUVs are available from an introductory starting price of ₹16.19 Lakh (for the new Safari) and ₹15.49 Lakh(for the new Harrier). They are being offered in four distinct Built on the OMEGARC architecture, derived from Land Rover’s personas, portraying the discerning preference and multifaceted lifestyle of today’s SUV customers.safest vehicles to run on Indian roads.

Launching the new Safari and the new Harrier,                                       

Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “The new Safari and Harrier herald a new era in safety, excellence, and experience. Their modern design, exceptional build, imposing stance, smart technologies and ahead of segment features have raised the industry benchmarks for style, drivability and being best-in-class. Each SUV is now an extension of its owner’s persona and a perfect unison of design, technology and performance. With their 5-star GNCAP rating and highest scores by an Indian vehicle to date, our SUVs are the safest spaces on Indian roads.”

Highlights of the new Safari and Harrier

  • 7 airbags with 6 as standard across personas.
  • 31.24 cm Harman Touchscreen Infotainment system.
  • 26.03 cm configurable Instrument Cluster with Navigation Display
  • 10 speaker JBL music system with Advanced Harman AudioworX with 13 bespoke acoustic modes (first in the world)
  • ADAS with 12 Features
  • Gesture Controlled Power Tailgate (first in segment)
  • Voice support with 250+ commands in 6 languages with 4 independent voice assistants (first in segment)
  • Ventilated first and second row seats.

“The Harrier since its launch in 2019 is a proud trendsetter and the new Harrier takes this attribute several notches higher. A perfect blend of design, technology and strength, it mirrors the warrior lifestyle of discerning young achievers. With its unique sportiness, dominant character, digital cockpit and contemporary interiors, the new Harrier is a true masterpiece enriching its classy pedigree.” – Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility.

Click on https://cars.tatamotors.com/suv/harrier for more information on the new Harrier

“Since introducing India to the SUV revolution in 1998, the Safari, our flagship SUV, has built an iconic legacy of always leading from the front. Safari is now more than an SUV, it’s a lifestyle. We have therefore made the new Safari more safe, smart, assertive, plushand technologically advanced.  It’s time to ‘Reclaim Your Life’ with the new Safari.”- Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility

Click on https://cars.tatamotors.com/suv/safari for more information on the new Safari  

VISHNU CARS DELIVERS 206 CARS IN CHENNAI

Chennai, 16th October, 2023: Vishnu Cars a leading dealer of Maruti Suzuki India Limited (MSIL) today announced the successful delivery of 206 cars to New Pandian Travels in Chennai. This is the highest Tour vehicle delivery from a Maruti dealer to a single customer in Chennai. The cars delivered include the Tour S (Dzire), and Tour M (Ertiga).

Speaking on the occasion, Mr. Venkat Rao, Managing Director, Vishnu Cars said, “We are pleased to announce the successful delivery of 206 cars to New Pandian Travels. This is a major milestone for Vishnu cars and a testament to the trust that our customers have placed in us. We are committed to providing our customers with the best possible experience and this delivery is a step in that direction”. Vishnu Cars is confident that the delivery of these cars will help to boost its sales in Chennai and will also help to strengthen its brand image in the city.

New Pandian Travels Pvt Ltd (NPT) is a leading operator in South India providing employee transportation for 75+ corporates. Started in 2005 NPT operates about 4500 cabs per day and transport on an average 70,000 employees per day to various corporates.

Speaking at the event, Mr. Natrajan, Managing Director New Pandian Travels Pvt Ltd (NPT) said “New Pandian Travels Pvt Ltd, (NPT) 18years experienced company, doing Employee Transport Services taking a significant leap into the future of transportation by introducing CNG vehicles into the commercial sector. This initiative marks a pivotal moment in our efforts to reduce emissions, cut operational costs, and promote sustainable mobility solutions. By reducing emissions, cutting operational costs and promoting eco-friendly transportation options, we, NPT is leading the charge in environmental stewardship”.

Maruti Suzuki India Limited and Vishnu cars have been a great partner for a young entrepreneur like us and has supported our growth momentum significantly. This partnership with Maruti Suzuki India Limited reinforces our belief in our CNG journey and gears us well to achieve bigger scales at a much faster pace.

Following dignitaries participated in the event:
Mr Bharath Sampath – Regional Manager, TN & Puducherry (Maruti Suzuki India Limited)
Mr Venkat Rao – Dealer Principle, Vishnu cars (Maruti Suzuki India Limited)
Mr Shankar – Founder & Director, New Pandian Travels
Mr Natrajan – Chairman & Managing Director, New Pandian Travels

A New Plotte For Lotte; Choco Pie Makers Lotte India Unveil a New 360 Degree Brand Campaign – Love & Lotte

● Celebrating everyday moments, the new campaign aims to take the much-loved Choco Pie

closer to consumers’ heart

National, 16 th October, 2023: Lotte India, one of India’s leading players in the confectionary industry,
unveiled its latest marketing campaign – Love & Lotte, celebrating its flagship brand Lotte Choco Pie.
With an aim to further strengthen the brand’s connect and take it closer to the hearts of the
consumers, Love & Lotte is a creatively envisaged campaign that dabbles on modern lingos, emotions
and more. The campaign, is centered around a series of joyful TVCs that capture everyday moments
with Lotte’s Choco Pie. The campaign includes TV and Digital advertising, Print, Outdoor, On-pack
innovations, and on ground activation. Love & Lotte campaign has just gone live across popular GECs
and social media platforms.
The brand’s new campaign is an expression of innocent love through its new lingo connecting directly
to Choco-pie lovers’ hearts, wherein the word ‘Lotte’ will creatively replace the word ‘lot’ in common
day-to-day phrases. For instance, one would start expressing their care and affection towards another
by using ‘Love you a Lotte’ instead of ‘Love you a Lot’. Other catchy expressions like ‘Miss you a Lotte’,
‘Thanks a Lotte’, ‘Lotte cool vibes’, ‘You talk a Lotte’, etc. are some of the exclusive phrases captured in
this campaign which is sure to become a trendsetter amongst Lotte India’s loyal customers.
Commenting on the occasion, Mr. Milan Wahi, Managing Director, Lotte India said “We are delighted
to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our
everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the
essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category
creators, we continue to enjoy a strong market leadership and through this campaign we want to
connect emotionally with our target audience and become a part of their small, joyful moments. This
brand campaign creates a truly novel language for Lotte Choco-Pie with a new world of lingo filled with
emotions and emojis that will uniquely connect with our targeted customers.”
The campaign, conceived by Mumbai-based creative boutique “Cut the Crap” (CTC), features a series of
four versatile TV commercials that beautifully capture heartwarming moments of love and affection,
transcending generational boundaries. Two of the films tenderly portray the innocent exchanges of
love and affection between children, evoking a sense of pure, unfiltered emotion.

Another film artfully captures the poignant exchange between a mother and her son, highlighting the
enduring bond between them. The fourth film captures a delightful and endearing banter between an
older couple, showcasing the timeless nature of love and companionship. Each vignette is meticulously
crafted to resonate with audiences across all age groups, creating a tapestry of touching moments that
leave a lasting impression.
The Love & Lotte campaign which is already live catering to a wide demographic as it is broadcast
through various ATL and BTL channels, in addition to prominent social media platforms like YouTube,
Instagram, Facebook, and more. Furthermore, Love & Lotte ad campaigns will be aired during the
current matches of ICC Men’s Cricket World Cup 2023 on Disney+ Hotstar OTT platform, as a
celebratory tribute for the love of the game.
Love & Lotte brand campaign could be accessed using this TVC Link:

Eaton breaks ground in Puducherry to expand its Electrical Business in India

PUDUCHERRY, INDIA – Intelligent power management company Eaton today broke ground in Sedarapet, Pondicherry, to expand its electrical business footprint in India. The new block will span over an increased area of 100K sq feet in addition to the current space of 150K sq feet shop floor, doubling the volume of the current business. The plant will leverage new processes including – 6-axis robots, fuse soldering, selective soldering, and other smart manufacturing technologies, that will contribute to regional growth through employment, business, and sourcing opportunities.

Syed Sajjadh Ali, Managing Director – India, Electrical Sector, Eaton, said “Investing in our new Electrical facility reflects Eaton’s unwavering commitment to innovation, sustainability, and local economic growth. This expansion will create an opportunity for an additional workforce to be hired. Aligned with our commitment to the ‘Make in India’ initiative, we believe in powering what matters and will equip ourselves to meet the growing demands of the Electrical Industry in India through this expansion.”

The present plant in Puducherry is laid out with cutting-edge manufacturing lines to produce ACBs (Air Circuit Breakers) and MCCBs (Molded Case Circuit Breakers) to ably serve the Electrical Industry by deploying state-of-the-art LEAN manufacturing concepts.

Syed added, “By leveraging Industry 4.0 principles, Eaton aims to enhance process capability, optimize production efficiency, and deliver high-quality products through Manufacturing Execution System (MES), Autonomous Guided Vehicle (AGV), 3D Printed Components.”

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably, and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for our stakeholders and all of society. 

Founded in 1911, 2023 marks Eaton’s 100th anniversary of being listed on the New York Stock Exchange. We reported revenues of $20.8 billion in 2022 and serve customers in more than 170 countries. For more information, visit www.eaton.com. Follow us on Twitter and LinkedIn