CK Kumaravel Family’s Next Generation Launches NXTFACE; India’s
First AI-Driven Gen Z Skincare Brand for “Second-Face” Transformation
● India-first Gen Z skincare brand born from Dhamyanthi Kumaravel’s own journey of
adolescent-to-adulthood transformation, created to care for the ‘second face’ of Gen Z.
● India’s first to feature a camera-activated AI interface that instantly scans and interprets
skin, moving beyond prompt-based beauty tech.
● India’s first brand to span retail shelves, website, e-commerce and 800+ Naturals Salons
for unparalleled accessibility.
● As part of the launch, the brand unveiled its plans to achieve ₹500 crore in revenue by
2030.
Chennai, November 14, 2025: India’s Gen Z population is reshaping how beauty, identity, and
technology intersect. Yet, while this generation contributes nearly 40 per cent of online beauty and
personal-care purchases, there remains a significant gap in skincare designed around their biology,
behaviour, and lifestyle. NXTFACE, India’s first AI-driven Gen Z skincare brand, officially launched
today to empower the ‘second-face’ transition from adolescence to young adulthood. This defining
stage in every young person’s life marks not just a physical change, but also a transformation in
confidence, identity and self-expression.
Founded by Ms Dhamyanthi Kumaravel, a young second-generation entrepreneur from the family
behind Naturals, India’s leading salon chain, NXTFACE marks the next chapter in India’s beauty
revolution, driven by innovation and intelligence. Having personally experienced the post-teenage
shift in her own skin, Dhamyanthi spent nearly two years travelling across countries, meeting
scientists, and studying how hormones, stress, and environment affect young skin.
On returning to India, she partnered with Connell R&D, a global leader with proven experience in
developing state-of-the-art formulations backed by years of research and testing. This collaboration
allows NXTFACE to create skincare that is suitable for Gen Z skin and smarter in performance, which
is tailored specifically for Indian skin tones and climate.
Commenting on this launch, Ms Dhamyanthi Kumaravel, Founder-CEO of NXTFACE said, “When I
came back, I told my parents that the future of beauty won’t come from experience alone. It has to
come from intelligence and an understanding of Gen Z. Our generation doesn’t need what our
parents used; we need something that understands our transforming skin. NXTFACE does exactly
that. It talks about change, not just glow or radiance. Your skin goes through another
transformation as you step into young adulthood, and that’s your second face. NXTFACE was
created to help our generation understand that phase, not fear it.”NXTFACE also introduces India’s
first real-time, camera-activated AI skincare interface, where users can simply look into their screen
to receive instant, unbiased skin insights along with lifestyle recommendations. Built on AI, ML, and
LLM technology, this proprietary system analyses visual data instead of prompts or uploads,
creating a seamless and human-like experience of understanding the skin.
Commenting on technology adoption, she added, “Our AI doesn’t rate beauty, it explains biology. It
helps users see their skin clearly, not filtered, not judged, but understood. I’m excited about what AI
can do. It’s like a supreme human brain that can analyse millions of data points in minutes to deliver
unbiased and authentic information. This is incredibly important for consumers today, and that’s
why I decided to make AI the heart of our innovation. By leveraging AI across our R&D and digital
platforms, we stay laser-focused on understanding Gen Z’s evolving needs across a country as
diverse as India, where every region brings its own skin tones, lifestyles, and climates.”
Adding to this, she also said, “NXTFACE harnesses advanced small molecule technology to enable
deeper penetration and faster absorption, ensuring every ingredient performs at its highest
potential. Our formulations are proactive, adaptive, and transformative — designed not just to treat
today’s skin, but to prepare it for tomorrow. Select products feature Exosomes, celebrated for their
exceptional cell-repair and rejuvenation properties, bringing cutting-edge biotechnology into the
masstige skincare space. By merging innovation with accessibility, NXTFACE delivers next-
generation skincare that evolves with your lifestyle — intelligent, results-driven, and made for skin
that never settles. And with today’s launch, we’re not just introducing a brand—we’re unveiling a
vision. We aim to scale NXTFACE to ₹500 crore in revenue by 2030, driven by innovation, intelligence
and a deep understanding of Gen Z.”
The launch range includes serums, sunscreens (gels, sprays, and sticks), lip balms, day creams,
sleeping masks, and face washes, priced at an accessible average of ₹550, with all products being
vegan, cruelty-free, and toxin-free.
Commenting on her association, Ms Kayadu Lohar, Actor and Brand Ambassador, NXTFACE said, “I
connected with NXTFACE instantly because it speaks to what we all experience – change. It’s not
about hiding it or fighting it, but embracing it with confidence. That’s what makes it more than just
skincare. It’s self-understanding.”
NXTFACE also sets a new benchmark in distribution strategy, combining retail, technology, and
experience in one ecosystem. The brand will be available across modern trade, general trade, and
pharmacy stores, leading e-commerce platforms, and its AI-powered official website. Additionally,
it will debut through over 800 Naturals Salons, offering direct consumer trials, making NXTFACE one
of India’s first skincare brands to exist simultaneously across store, salon, and screen.