. Noted Tamil Actor Vikram Prabhu of Kumki fame recommended many youngsters
to have regular healthy lifestyle and fitness routines to arrest cardiac complications
.Cancer patient wins the first prize for uniquely amplifying heart health through his
interesting Instagram reel.
Chennai, October 21, 2023 – Prashanth Hospitals, a leading super-speciality hospital in Chennai,
successfully culminated its impactful ‘Save Young Hearts’ 2023 digital campaign, in continuation
with the major hit campaign of 2022, designed to raise awareness about cardiac wellness and
encourage healthy lifestyles among the youth to prevent cardiac complications and heart attacks.
The grand finale event featured distinguished guests and renowned cardiologists from Prashanth
Hospitals who delivered key insights on stress management, healthy eating, and lifestyle choices
crucial for cardiac well-being.
Grandson of the legendary actor Chevalier Sivaji Ganesan and well-known Tamil actor Vikram
Prabhu of the national award winning Kumki and Tamil blockbuster Ponniyin Selvan fame, extended
his heartfelt congratulations as the event’s chief guest to the award winners and participants of the
short video contest, recognizing their outstanding creative contributions in promoting cardiac
wellness and encouraging a heart-healthy lifestyle.
Prashanth Hospitals’ team of expert cardiologists shared their perspectives on the pressing need to
de-stress, adopt a balanced diet, and make positive lifestyle choices to safeguard against cardiac
issues. Their insights shed light on the gravity of frequent cardiac arrests among young individuals
in recent times.
The event included a recognition ceremony for the winners of the short video/reels contest, who
have demonstrated exceptional creativity in advocating for cardiac wellness and healthy living.
Overall, there were a total of more than 100 entries that innovatively resonated the trending topic
on Instagram which aided in creating a mega awareness amongst the targeted audience.
The first prize was awarded to a cancer patient Mr. Sivamani Kannan with a handsome cash reward
of Rs.1 lakh for brilliantly conveying the intended message by depicting the rising cardiac
complications in a smart and impactful manner. The second prize Rs.50,000 was awarded to Mr.
Jeevan for creating a compelling video on preventive measures for heart health.
Dr. Prashanth Krishna, Managing Director of Prashanth Hospitals, Chennai, emphasized, “Our
unwavering commitment is to protect the hearts of our youth and ensure a healthier future.
Increased awareness and lifestyle changes are instrumental in preventing heart attacks. Engaging
with young individuals and the broader social media community is the key. Through this
competition, we aim to convey the message of preventing cardiac arrests and fostering a heart-
healthy lifestyle. We are delighted by the overwhelming response to this campaign and the
tremendous support from celebrity influencers.”
Addressing the audience on the significance of being aware and alert of cardiac wellness, Senior
Cardiologist, Dr. Kathiresan commented “The healthy lifestyle changes should be imbibed right
from the school. There should be a continuous campaign for the public by professional
organisations and the government. Long term environmental changes are also needed. We must
immediately seek medical help when we face even the slightest signs and symptoms of cardiac
complications like a heart burn, radiating pain in hands and shoulders, and a sense of discomfort in
the heart or breathing. “Prashanth Hospitals’ ‘Save Young Hearts’ digital campaign reached out to a
wide audience across various social media platforms, empowering young individuals to take
proactive steps in preventing cardiac complications. Given the growing concern of heart disease
among the younger generation, the campaign’s mission was to educate, inspire change, and drive
the importance of heart health through innovative social media initiatives. The Grand Finale of this
campaign was organized at Crest Club, Phoenix Marketcity, Chennai. The “Save Young Hearts Reels
Contest” served as a platform for open discussions, creative engagement, and debates focused on
preventing the increasing incidents of heart attacks.
