Neo QLED 8K takes picture and sound quality to a whole new level with new NQ8 AI Gen3
Processor
More capable processors in Neo QLED 4K, brighter OLEDs and expertly crafted MICRO
LEDs all boost the viewing experience
Lifestyle lineup adds the Music Frame customizable speaker and The Premiere 8K, the
industry’s first wireless 8K projector
Chennai – Jan 11, 2024 – Samsung Electronics today announced its latest QLED, MICRO LED,
OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to
kick off the AI screen era through the introduction of a next-generation AI processor poised to
redefine the perception of smart display capabilities. In addition to bringing improved picture
and sound quality, the new lineups provide consumers with AI-powered features secured by
Samsung Knox, focusing on inspiring and empowering individual lifestyles.
“Now that we are living through the hyperconnected era, it’s no longer just about delivering
quality visual experiences. Displays should enhance our lives both on and off the screen,”
said SW Yong, President and Head of Visual Display Business at Samsung Electronics.
“Samsung’s AI screens, powered by on-device AI technology, are designed to be the
centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible
and diverse lifestyle.”
Double the AI Performance for Enhanced Neo QLED 8K Picture Quality
Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture
quality, premium audio technology and a rich array of apps and services. At its core, the 2024
Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3,
which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The
amount of neural networks has also increased eightfold from 64 to 512, allowing everything
on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup
is equipped with unprecedented performance upgrades.
The Neo QLED lineup also brings a suite of picture quality and design enhancing features,
including:
8K AI Upscaling Pro 1 : Leverages NQ8 AI Gen3 for enhanced 8K upscaling,
sharpening low resolution content so that it is displayed in ultra-high resolution.
AI Motion Enhancer Pro: Solves common issues in sporting contents — such as
ball distortion — by streaming high-resolution sports matches through this
feature 2 powered by NQ8 AI Gen3. The feature automatically detects the sport
type and uses deep learning to apply the proper ball detection model.
Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to
precisely control mini LEDs. By detecting the part of a scene that the human eye
would naturally focus on and bringing it to the foreground, images appear more
lifelike and three dimensional.
Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with
a screen only 12.9mm in depth, 3 allowing for an immersive viewing experience
that focuses on high resolution and outstanding sound quality. It is also offers a
unique mirror effect in which the TV appears to hover in its surroundings.
The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par
with the stunning 8K picture quality on screen.
2024 Q-Symphony: Allows users to connect multiple wireless speakers and a
soundbar to a TV or projector for perfect audio synchronization across shows,
movies, and playlists. It’s a technology that perfectly synchronizes TV with
wireless speakers and a soundbar.
Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilizes
exclusive deep-learning technology to significantly enhance dialogue and voices
on screen. It separates voices from mixed audio, enhancing voice input so users
can easily follow the conversation on screen at any volume.
2024 Tizen OS Streamlines the Home TV Experience
The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a
personalized content and service experience based on different accounts set up on smart
TVs. Now, different members of each household with a Samsung Smart TV can set up a
profile for personalized recommendations and a more customized overall experience.
Samsung TV Plus: The updated user interface (UI) includes a new home screen
with an overview of available content, with added categories for faster content
discovery. The service will also connect with Samsung accounts to easily access
users’ favorite channels and content while offering tailored content suggestions
based on viewing history.
‘Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with
gaming accessory provider Performance Designed Products (PDP) to develop the
first “Designed for Samsung Gaming Hub” controller, set to be launched at CES
- PDP’s new wireless controller includes a built-in, rechargeable battery that
provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth
wireless connection, a Samsung Gaming Hub home button capable of launching
Gaming Hub, an easy-to-use TV volume control button and more.
Connected, Inclusive Experiences With the Samsung Ecosystem
With Samsung TVs at the center of the home, users can reap the benefits of the latest
innovations and enjoy seamless connectivity between devices in their day-to-day life. In
2024, Samsung will vastly improve its connected experience with Samsung Daily+, 4 a hub for
in-home activity. It provides a wide range of services and features — from personal training
and telehealth to video calls and remote PC solutions — in one single interface. New
features include the following:
Workout Tracker: This free service 5 puts real-time exercise data — such as
workout duration and heart rates from wearable devices — on top of users’
content on Samsung screens to keep them both entertained and informed while
working out at home.
TechnoGym: enhances your home workout with high-quality fitness and wellness
videos from the world-class instructors at TechnoGym. Discover these curated
contents for maximum performance, only on Samsung TV.
F45: Users can work out and join intensive in-studio training at one of F45’s
3,000+ studios worldwide.
FlexIt: Live one-on-one sessions with top fitness and wellness professionals
Tail: provides real-time video consultation with a vet in the comfort of users’
homes. From basic care tips to advanced advice, Dr.Tail has a range of questions
covered. Users can connect with veterinary experts in real time whenever they
need.
Multi Control: Allows more efficient work from home by giving users control of all
their screens — including TVs, smartphones, and monitors — with a Bluetooth
keyboard or mouse. Users can experience a different way to work by copying and
pasting, reading documents and more across devices.
Samsung’s latest 2024 TVs and screens also come with greater compatibility across various
devices within the ecosystem, allowing a more integrated connection between TVs and
smartphones or wearable devices for a greater level of customization, accessibility and
convenience.
Mobile Smart Connect: All of the new featured apps and services are easily
controlled with the SmartThings Mobile Plugin, which transforms the smartphone
into a multi-functional remote that offers users greater control over their screens.
With a straightforward pop-up interface and a customizable UI, the app provides
convenience and enhanced accessibility.
360 Audio: The audio feature, previously offered on Galaxy devices, has also
expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly
connect to TVs to deliver spatial audio for movies, shows and even gaming titles,
so users can be truly immersed in visual content and gameplay.
Vibrary: Enjoy your favorite artist’s high-quality images via the big screen of your
TV. With Ambient Mode, you can be welcomed every day by your favorite artist.
You can also enjoy photos and music from TV and mobile devices through
Casting, providing a seamless viewing experience.
The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more
consumers to enjoy their favorite content on Samsung Neo QLED than ever before.
Audio Subtitle: The world’s first on-device TV feature that uses AI and Optical
Character Recognition (OCR) technology to provide a voice guide for embedded
subtitles in real-time.
Remote for Barrier Free: An app designed for users with visual, auditory or
physical disabilities by enabling more thoughtful TV control via smartphones. The
highly customizable app incorporates UI enhancements such as intuitive button
placement, distinct colors and tactile feedback, while also integrating Samsung’s
latest accessibility features such as voice guides for easy access right from the
smartphone.
Relumino Together Mode: Relumino is a feature that enables people with low
vision to enjoy their favorite TV shows, movies and games without the need for
wearable hardware. With AI technology dynamically outlining the edges of on-
screen elements and rebalance colors, the feature enables users with low vision
to more clearly see people and objects. Relumino Together Mode provides
standard screens and Relumino Mode screens side-by-side, so people with low
vision and their families can enjoy TV together.
MICRO LED: Pushing the Boundaries of Display Technology
With the new transparent MICRO LED, Samsung is showing the world that there are infinite
possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an
extremely small MICRO LED chip and precision manufacturing process that eliminates
seams and light refraction. This allows the transparent MICRO LED to create a clear,
unobstructed picture for various use cases in both homes and B2B environments.
Touting a modular design that allows users to personalize the shape, size and ratio of
screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s
years of research and development — stemming from its semiconductor expertise — have
led to an extremely effective process, allowing LED chip operation circuits to be directly
deposited on the glass and thereby mitigating the loss of brightness that users may
experience with conventional displays.
Offering Wider OLED Lineups To Meet Consumer Preferences
Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering
an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video.
The display is 20% brighter than previous models, with deep and rich blacks and AI-
enhanced color accuracy so pure that it’s Pantone Validated™. Samsung has also introduced
the S90D and S85D in various sizes, from 42” to 83’’. 6
New ‘OLED Glare Free’ technology 7 — specifically designed for 2024 OLED screens —
preserves color accuracy and reduces reflections while maintaining image sharpness to
ensure an immersive viewing experience, even in daylight. The OLED-optimized, low-
reflection coating overcomes the trade-off between gloss and reflection thanks to a new,
specialized hard-coating layer and surface coating pattern.
The S95D’s screen will captivate audiences with advanced, proprietary picture-quality
engines that preserve perfect whites, deeper blacks and accurate colors. In addition to being
Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so
sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.
New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle
In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The
Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All”
with the various new products in its latest lifestyle lineup. These new additions provide
another level of customization and personalization, as seen below:
The Frame: Already the best-selling lifestyle screen product, The Frame comes
with new enhancements to boost the art experience. Now with over 2,500
artworks from world-renowned museums and galleries in the Art Store, users can
enjoy an Art Store experience that is even better than before. The Frame’s new art
streaming feature gives users a taste of the Art Store’s diverse collection by
providing them with free hand-selected artworks monthly. Moreover, the 2024
Frame helps reduce energy costs by up to 10% with the variable refresh rate
adjustment available in Art Mode. 8
The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering
wireless connectivity. Removing the need for cables, this solution allows
consumers to keep their living spaces neat and tidy. The ultra-short throw
projector comes packed with smart features — such as picture-off premium home
audio, cloud gaming, always-on voice with far-field mic and four multi-view screen
splits — to extend usability and provide almost increased use cases. The projector
incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the
top speaker module and software algorithms for an immersive sound experience.
The Freestyle 2 nd Gen: The second iteration of the portable projector features
Smart Edge Blending, which supports seamless merging of projections from two
The Freestyle devices to create a large screen for pictures and videos. It allows
two devices to project an image as big as 160-inches with a 21:9 screen ratio, with
no manual adjustment needed.
New Soundbars for Immersive Audio Experience
To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated
models for even more immersive audio experiences, which are particularly bolstered by
advanced AI algorithms.
Music Frame: This customizable speaker is compatible with SmartThings and
provides surround sound when paired with Samsung TVs and soundbars. Music
Frame can either operate as a standalone wireless speaker or pair with a
Samsung TV and soundbar via Q-Symphony to augment bass and surround
sound. Seamlessly blending into its environment by camouflaging itself inside
modern picture frames, Music Frame provides high-quality sound without being an
eyesore.
HW-Q990D: This soundbar features a 11.1.4-channel configuration, immersive
Dolby Atmos sound and supports pass through of content in 4K 120Hz. It
analyzes audio and uses AI to optimize sound for the perfect experience across a
wide range of content.
HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly
into any space and provides rich and immersive sound. At only a third of the depth
of conventional soundbars, the S800D has 10 drivers, including dedicated
overhead speakers and a center channel for crystal-clear vocals. The combination
of a deep bass subwoofer and a passive radiator also enhances the listening
experience with deep, distortion-free bass in a compact form factor.
Samsung’s 2024 TV lineup promises a seamless fusion of cutting-edge technology and user-
centric design, setting the stage for personalized, immersive experiences that redefine the
way people live and engage with their devices.
