Tata Motors inaugurates ‘Customer Care Mahotsav’, a nationwide engagement program for commercial vehicle customers

• Pan-India program will be hosted from 23^rd October to 24^th December, 2024
• Aims to offer enhanced after-sales experience, including vehicle check-ups, value-added services and driver training for the entire range of commercial vehicles

23 October 2024, Tata Motors, India’s largest commercial vehicle manufacturer, announced the launch of its Customer Care Mahotsav 2024, a comprehensive customer engagement program for commercial vehicle customers till 24^th December, 2024. The unique and value adding programme will be held at over 2500 authorised service outlets across the country, bringing together fleet owners and drivers for insightful discussions. Through the Mahotsav, customers can avail a range of benefits, including thorough vehicle check-ups conducted by trained technicians, and access to value-added services. Additionally, drivers will receive extensive training on safe and fuel-efficient driving practices, along with tailored offerings under its Sampoorna Seva 2.0 initiative.

Launching the Customer Care Mahotsav 2024 edition, Mr. Girish Wagh, Executive Director, Tata Motors highlighted, “We are excited to bring back the Customer Care Mahotsav this year, starting 23^rd October. The day holds a special significance for us as we sold our first commercial vehicle in 1954, we now celebrate it as the Customer Care Day. This Mahotsav reflects our commitment to deliver the best-in-class service, through meticulous vehicle check-ups and by offering a wide range of benefits. By ensuring that the Mahotsav delights our customers at every touchpoint across the country, we aim to strengthen our relationships across all our stakeholders. We cordially invite all our customers to their nearest Tata authorized service centres, and I am confident that this initiative will add significant value to their businesses.”

Tata Motors’ widest commercial vehicle portfolio is complemented by a host of value-added services designed for comprehensive vehicle lifecycle management through its Sampoorna Seva 2.0 initiative. This all-inclusive solution begins with the vehicle purchase and supports every operational aspect throughout its lifecycle, including breakdown assistance, guaranteed turnaround times, annual maintenance contracts (AMC), and convenient access to genuine spare parts. Additionally, Tata Motors leverages Fleet Edge, its connected vehicle platform for optimal fleet management, enabling operators to maximize vehicle uptime and minimize total cost of ownership.

About Tata Motors

Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint

operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

-ENDS-