~ The first-of-its-kind hyper-local app has specialised publisher and user-generated
entertainment and information content ~
Chennai, September 25th, 2024: KYN (Know Your Neighbourhood), India’s first and truly hyperlocal
app, has crossed 5,00,000 downloads since its launch in February 2024. This new-gen media service
platform by Kynhood technologies which strengthens communities, is winning hearts in a big way.
Sharing details about the significant milestone, Gayathri Thyagarajan, CEO of Kynhood Technologies
said, “We are elated at the response to KYN App. We connect people to their neighbourhood and
provide opportunities for everyone in the community to make a place for themselves, showcase
their talents and support individuals and small businesses to succeed in each hyperlocal zone. KYN is
the only platform that triangulates television, print, and social media for the hyperlocal community.
Chennai, is our first market. KYN has both publisher and user-generated content, all carefully
curated to provide users with high-quality entertainment and information about everything in their
neighbourhood. The specially-curated shows that we host on our app are also receiving
positive feedback.”
In the last six months, KYN has curated an impressive repository of over 3,000 hyperlocal blogs
featuring stories in the lifestyle, sports, entertainment and human-interest genres across 19 zones of
Chennai. The app also launched four entertainment shows—covering a wide spectrum from fashion
to fitness, including Chef Deena’s culinary showcase ‘Chennai on Plates’, Influencer Pooja Shankar’s
fashion & lifestyle show ‘Madras Singari’, TV host and actor Farina Azad’s fitness show ‘Fit-O-Fit’ and
the ‘Local Show’ featuring celebrity interviews. These shows together have garnered 2 crores+ views
digitally.
KYN has successfully onboarded over 150 hyperlocal influencers and 1,100 hyperlocal partners in
Chennai and enjoys a robust social media following of 75,000+.
Beyond content creation, KYN actively fosters local talent through on-ground initiatives such as the
KYN Karnival, Residential Engagement Program (REP), Corporate Engagement Program (CEP), and
the TAKE ONE short film contest. The platform also supports entrepreneurs by offering free uploads
to enhance hyperlocal visibility.
KYN has established itself as an exceptional platform for exploring neighbourhoods, showcasing
individual talents, and elevating local businesses, embodying its tagline – ‘Namma Area, Namma
Pride, Namma App’—a true reflection of community pride.
KYN has partnered with the Greater Chennai Corporation (GCC) along with 30 other
volunteer/corporate groups for the GCC led ‘Namma Chennai, Safe Chennai’ initiative and will assist
in mobilising and streamlining volunteer registration to ensure effective communication across
neighbourhoods for the upcoming monsoon preparedness.
About KYN
KYN (Know Your Neighbourhood) a user-friendly hyperlocal application designed for neighbourhoods,
facilitating seamless communication, fostering talent and local businesses within the hyper local community.
The platform triangulates television, print and social media for the hyper local neighbourhood.
The goal is to unite the vibrant neighbourhoods through ‘KYN’. Chennai, our first market has been classified
into 19 such hyperlocal zones that will transform how neighbours connect, share, and grow together. The app
features an array of content, including live telecast of local events, insightful blogs, informative clips, and
engaging videos, with both publisher and user generated content; all curated to provide users with quality
entertainment and information on everything in their neighbourhood. As of date, KYN has over 500,000
downloads.
Download KYN:
Social Media Handles:
Website : https://www.kynhood.com/
App Web Version : https://app.kynhood.com/
Facebook : https://www.facebook.com/kynhoodofficial
Instagram : https://www.instagram.com/kynhood/
LinkedIn : https://www.linkedin.com/company/kynhood/
Twitter : https://twitter.com/kyn_hood
Youtube : https://www.youtube.com/@kynhood
App Download Links:
Android: kynhood technologies private limited on Google Play
Apple: kynhood technologies private limited on Apple Store\
