~The first copy of the coffee table book was presented to Isaignani Mastero Ilaiyaraaja~
Chennai, 17 th July, 2024: Bringing together the healing powers of Ayurveda and Music, Medimix
Family unveiled Soapera, an exclusive coffee table book capturing the 55 years journey of the brand
Medimix – India’s leading ayurvedic personal care brand. The first copy of the book was presented
to Maestro Ilaiyaraaja by Dr. A V Anoop, Managing Director, AVA Cholayil Healthcare Pvt Ltd, and
Mr.V.S.Pradeep .Managing Director Cholayil during a private event held in the city.
Soapera is an exquisite coffee table book, curated by the makers of Medimix, that captures the
illustrious history and the 55 year old transformative journey of Medimix. The book encapsulates
the inspiring journey of Dr VP Sidhan’s quest to unlock the power of ayurveda.
Commenting on the occasion, Mr. A V Anoop, Managing Director, AVA Cholayil Healthcare Pvt Ltd,
said “We are happy to launch Soapera that beautifully captures the vision and purpose with which
Dr. V.P. Sidhan started the journey of Medimix. The book encapsulates the diverse interests of our
founder and his entrepreneurial foresight of the future of ayurveda. We are proud to bring notable
moments from the 55 years of Medimix’s journey to give an insight into the rich legacy of our brand
that is a fond household name today.”
Adding to this, Mr. Anoop said “The journey of Medimix from a small, homegrown product into a
successful, global brand speaks volumes about the leadership of Dr. V P Sidhan and his wife
Mrs.Sowbagyam. This would have not been possible without the continuous support of our
Distributors, vendors and employees. The book captures insights and contributions of the strong
support ecosystem that helped make Medimix an unparalleled leader. We wanted to share our
gratitude for each of their support through this book. Soapera is truly an inspiring read and is filled
with lessons for emerging entrepreneurs.”
The coffee table book – Sopera, is a meticulously crafted tribute to the remarkable journey of
Medimix and its visionary founders, Dr. VP Sidhan and Mrs.Sowbagyam. The book offers a visual
and narrative tribute to Medimix’s heritage, chronicling its inception, growth, and the profound
impact it has had on the lives of millions. Founded by Dr. VP Sidhan, Medimix has been a household
name for generations, known for its authentic ayurvedic formulations that blend tradition with
modernity.
Delving into the founding years, the book narrates the inspiring story of how Medimix was
conceived to address the skin rashes of railway employees through the healing power of Ayurveda.
It provides a vivid portrayal of Dr. VP Sidhan’s diverse interests and profound dedication to
Ayurvedic principles, alongside Sowbagyam’s instrumental role in bringing his vision to life and
taking Medimix to countless households.
Through rich visuals and engaging narratives, the book chronicles the early challenges, milestones,
and the unwavering commitment that transformed Medimix and AVA Cholayil from a small-scale
initiative into a renowned Ayurveda-based conglomerate. This beautifully illustrated volume is not
only a celebration of Medimix’s legacy but also a testament to the enduring partnership and shared
dream of Dr. VP Sidhan and Sowbagyam.
