● Integriti was the brand of choice for the customers visiting the MFW trade show for the upcoming Autumn Winter season 2024
Chennai , 14th February 2024: Integriti, a youth-focused men’s fashion brand from Kewal Kiran Clothing Limited (KKCL) once again proved its prowess in enchanting fashion audiences as it unveiled its Autumn Winter 2024 collection at the prestigious 6th Edition of Mumbai Fashion World. Coming from the largest manufacturing facility of KKCL, Integriti latest AW24 collection artfully plays with different fabrics, layers, and textures, redefining men’s fashion with a youthful and spirited touch. The collection captures the latest fashion designs with premium quality at an affordable price range that received an overwhelming response from trade partners.
Drawing inspiration from today’s youth the AW24 collection has an extensive range of latest apparels under new and innovative collections like Urban Cargos, Washed Denims, TrueColour, Tripping shirts and ipocket jeans that connect with the Gen Z consumers while perfectly encapsulating the brand’s ethos.
Commenting on the event, Vikas Jain – Director at KKCL said, “Integriti from KKCL is always committed to redefining fashion for the youth across every nook-and-corner of India. Our AW24 men’s collection is a celebration of the dynamic and free-spirited essence of today’s youth. We wanted to infuse energy into every piece, creating a collection that only speaks to fashion enthusiasts. We are excited to share the news that Integriti’s winter collection garnered an unprecedented number of bookings at this year’s MFW event. This achievement not only underscores the brand’s commitment to cutting-edge fashion but also highlights the growing popularity of our designs. We’re grateful for the continued support from our customers and partners, and this success only motivates us further to push the boundaries of style and innovation at Integriti.”
For trade enquiries on the newly launched Integriti AW24 collection, please call +91 93727 59400.
About Kewal Kiran Clothing Ltd: Founded in 1981 and headquartered in Mumbai, Kewal Kiran Clothing Limited (KKCL) has emerged as a distinguished entity within India’s landscape of branded apparel manufacturers. KKCL takes pride in overseeing a portfolio of iconic brands, including Killer, Easies, LawmanPg3, Integriti, Iti, and Izel, each contributing to an impressive range tailored for both men and women, predominantly crafted in-house.
With a formidable presence in Asia, the Middle East, and the CIS region, KKCL has cultivated a robust consumer base. The company’s core competencies are centered around the meticulous design, manufacturing, and strategic marketing of a diverse array of apparel and lifestyle products. Demonstrating an unwavering commitment to quality, KKCL’s manufacturing units hold ISO 9000 certification, underscoring their pivotal role as the driving force behind the company’s sustained growth and enduring success.
