~ Embarks on a mission to promote the healthy habit of night time teeth brushing, aiming to reshape oral hygiene practices for a healthier future ~
Mumbai, 23 October, 2023: Colgate-Palmolive is the market leader when it comes to oral care in India. Over the years, their Colgate Bright Smiles, Bright Futures® program has touched the lives of more than 171 million children in the country, with the overarching goal of instilling healthy oral care practices. In line with this overarching objective, Colgate now embarks on a focused mission to promote the vital habit of night time teeth brushing.
It’s an alarming fact that 9 out of 10 Indians suffer from cavities, highlighting a pressing need for proactive oral care. Scientific evidence supports the practice of brushing one’s teeth at night in addition to the morning ritual, as it has been shown to significantly enhance dental health. This simple habit can reduce the risk of cavities by as much as 50%.
Colgate-Palmolive has taken the onus of bringing alive the importance of night brushing in the interest of elevating the oral health of the country.
Colgate is here to tell you ‘The Sweet Truth’ THE SWEET TRUTH
Prabha Narasimhan, MD & CEO, Colgate-Palmolive India said, “As the market leader, fostering healthy oral care habits among the Indian populace is both our privilege and responsibility. Our commitment to oral health extends to all facets of life. I want to emphasize the profound importance of night time brushing, which holds even greater significance during the festive season. As we come together to celebrate with loved ones, let us also unite in the pursuit of improved oral health.
By incorporating night time brushing into our post-sweets routine, we not only safeguard our smiles but also ensure that the festive season remains truly joyful and free from dental concerns. We aspire to lead in elevating the dental health standards of our nation by underscoring the scientific rationale behind brushing before bedtime”.
