Chennai, November 26, 2023 — MRT1’s “Chennai Runs” marathon was a powerful initiative conducted with an intent to make a difference – to raise funds for the Sri Arunodayam Charitable Trust, contributing to the well-being and future of underprivileged children with disabilities. And, it proved to be a resounding success with over 10,000 enthusiastic runners flooding the streets; making it a testimony to the celebration of compassion, community, and collective action.
The diverse categories, including 3K, 5K, 10K, and a Half Marathon (HM), catered to participants of various fitness levels. The event surpassed all expectations with an overwhelming participation, exceeding the initial target and creating a highly spirited atmosphere.
The race was officially flagged off by esteemed actor and philanthropist Mr. Raghava Lawrence, bringing with him his star power and charisma to the event.
“It’s truly heartening to see thousands of individuals come together for a cause as noble as this. The energy, enthusiasm, and the group spirit at the ‘Chennai Runs’ marathon is awe-inspiring. I’m grateful to be part of an event that not only promotes fitness but also supports the future of children in need,” said Mr. Raghava Lawrence.
Mr. Chirag Gupta, Chairman of MRT1, reflected on the massive achievement saying – “Today marks a significant milestone for ‘Chennai Runs’ and MRT1. Witnessing the community unite for this cause, surpassing our participation goals, and contributing to the Sri Arunodayam Charitable Trust has been a deeply rewarding experience. This success is a testament to the power of the community coming together on the grounds of compassion.”
Chennai, India (25 November 2023) Mrs KS, aged 81 years, has been living with her daughter in Boston, United States, for 15 years. In the past three months, she experienced increased difficulty in walking and cognitive functioning. This also led to her being prone to falls. She had a history of bilateral knee replacement but was otherwise leading a normal life. The doctors she consulted in the US noticed that apart from the aforesaid imbalance, Mrs KS also had reduced hearing in her right ear and poor coordination while using her right hand. On further investigation, they found that she had a large brain tumour arising from her hearing nerve and had recommended an immediate surgery. Mrs KS and her family sought medical advice from different hospitals in the US and India and finally decided to get treated by Dr Krish Sridhar at Kauvery Hospital, Radial Road, Chennai, following a series of video consultations with him. Dr Krish Sridhar, Group Mentor and Director, Institute of Brain and Spine, said, “We had to remove a giant vestibular schwannoma, a surgery that took nearly 10 hours. The surgical removal of vestibular schwannoma is always particularly tricky, especially when it is a large tumour (more than 4.5 cm in diameter) as in the case with Mrs KS. We performed the surgery using a high-end operating microscope and constant neuro monitoring, ensuring that the critical nerves responsible for swallowing, speech and those associated with the face are not affected when we remove the tumor.” Following the successful surgery, she was able to walk in two days and got discharged on the 7th day from the hospital. Mrs KS had continued her physiotherapy sessions as advised and returned to the US, hale and fit. “Many people are scared of surgery when they or their family member is above the age of 70. However, with advancements in anaesthesia, superior operating room technology and continuous monitoring, risks have remarkably reduced. Surgery – even for critical brain tumours – can be successfully performed at any age, provided the patient is medically fit,” says Dr Sridhar. The team at Kauvery Institute of Brain and Spine is happy to have successfully removed the brain tumour, allowing Mrs KS to get back to her previous level of health and wishes her good health and an active life ahead. Kauvery Hospital, Radial Road, is a leading healthcare institution offering advanced treatments and surgical interventions in neurology, cardiology, gastroenterology, women and child wellness, orthopaedics, joint reconstruction, urology, nephrology and other specialities. With a dedicated team of experts and state-of-the-art medical facilities including 50+ critical care beds, 20+ NICU beds, 7+ operation theatres, an advanced Cath lab, cutting-edge neuro diagnostic equipment like 3T MRI and 4K + 3D neuro microscope, transplant facilities and 24/7
dialysis unit, it provides world-class medical care to patients from around the globe.
Chennai 23, November 2023: Offering the best service possible is the only way to do justice to the world of science and technology. It is with noble principle in mind that ‘Asto Labs’ offers its service to the people, on an “Aggregator basis” (like Ola, Uber, etc.) In other words, persons requiring medical diagnostic services can contact us easily on our app. Our well-trained ‘Asto Labs’ representatives shall promptly make a free house-visit to collect the test samples from you, thus saving you from unnecessary trips to the labs, and waiting. The samples are then taken to an N.A.B.L lab, one of the nationwide authorised labs for medical tests. The test results are usually ready the same day, and are delivered to the user on the app. People don’t have to depend on just one lab for their test results. This service is fast and saves money. It is worth mentioning that in the wide world of service market, the expense incurred by the user is reduced by up to 30 percent by Asto Labs service procedure. It is on this basis that we have designed the process. This is not just a package-based service; it can also be designed based on the doctor’s prescription. This saves you from the hassle of undergoing futile tests and medical procedures. You can ask for custom-made diagnostic service to suit your requirements. The ‘Asto Labs’ representatives are ready from 6.00 in the morning to collect your samples. This is the first time in the disease diagnostics field that the aggregator method is being used with Tamil Nadu as the base. Currently being launched in Chennai, the service shall soon be available in all the main cities, and future plans include making it available all over the state and the neighbouring ones too. You can avail up to 80% discounts on our various diagnostic packages. With more than 12 years’ experience in the world of medical diagnostics, we are launching this service on the 23 rd , with our revolutionary objective to provide accurate results, while saving money and time for the user. This service is being brought to you by our founder, our very own Mr. Venkat Krishnan. The modest launch, to be held at Chepauk’s Press Club, shall have Dr. K. Balakrishnan (Founder- Director of KM Hospital and Bloom, and KM Specialty Hospital Chain of Hospitals). He has been the caring family doctor of most of the families in Chennai for more than 46 years now! With the blessings and support of the people, we are all set to expand our horizon in this specialised service sector.
Chennai-21.11.2023-Childhood is a time of rapid growth and development, but at times, children may experience delays in their growth for various reasons. Parents often grapple with feelings of uncertainties, wondering why their child isn’t growing as expected and that can sometimes be overwhelming. Stunted growth occurs due to either inadequate nutrient intake, which can lead to growth impairment, chronic illnesses, or environmental factors 1 . Today, across the world, there are approximately 149 million stunted children below the age of five. In fact, a report by the World Health Organization shows that India accounts for nearly one-third of the global childhood stunting burden with 40.6 million children stunted under the age of five. Let’s deep dive into what catch-up growth is, its causes, and how parents can support their child’s catch-up growth journey. What Is Catch-Up Growth? Malnutrition stands as a primary cause for stunted growth in children. Children often experience growth spurt upon the restoration of adequate nutrition known as spontaneous catch-up (CU) growth. This helps kids regain their initial growth trajectory. 2 Children who experience faltering development often need extra calories, protein, and micronutrients. These nutrients serve a dual purpose, it not only replenishes what was lost during periods of inadequate intake but also helps to support further growth. 3 Many children are consuming nutritious foods; however, it’s necessary to address the challenges of efficient nutrition. Minerals, such as calcium, iron, and zinc, are crucial for a child’s growth and development. Additionally, encouraging active engagement in physical activities is a key factor in nurturing children’s overall well-being. How to Promote Growth through Nutritional Intervention While providing proper nutrition is crucial to your child’s healthy growth and development at all stages, nutritional intervention is also essential from an early age. There is a need to understand and address undernutrition, which can result from insufficient dietary intake, suboptimal nutrient absorption, or utilization of inefficient nutrients. Focusing on a child’s life at an earlier stage will mitigate the serious consequences it can have on their growth potential, ensuring they reach their full developmental capacity. Evaluating childhood nutrition involves more than just ensuring your child consumes his/her vegetables; it can be a multifaceted process. The key outcome of good nutrition is crucial not only for achieving optimal height but also for supporting cognitive development and bolstering immune function. Approaching a healthcare physician should be considered when treating kids who are falling behind on growth. Encouraging Healthy and Holistic growth in Children: Children are often more physically active than adults, therefore they tend to be hungrier. Make sure they eat a well-
balanced diet with a variety of healthy foods and nutrients. Here are a few ways how you can ensure your child’s development with these healthy habits:
Measure and monitor to help your child grow: Begin by regularly monitoring your child’s growth, particularly for children aged 2 to 6 years. Dr Bhaskar Raju, DCH, MD, DM, HOD Dept of Pediatric Gastroenterologist, Institute of Child Health adds, “It is advisable to measure them every three months, and parents can opt to use tools such as a growth diary or tracker. Accurate measurement is crucial for comprehending and tracking a child’s growth.” Moreover, it can aid in the early detection of growth deficiencies, enabling parents to take prompt action and address the underlying causes
Eat right: To support holistic growth, provide a balanced diet that includes cereals, pulses, milk, meat, fruits, and vegetables daily. This ensures your child receives the necessary protein, vitamins, and minerals for healthy bone development. For parents of fussy eaters, consider using oral nutrition supplements for a well-rounded diet. Engage your children in shopping, meal planning, and cooking to increase their interest in eating what they’ve helped prepare. Make meals more appealing by using cookie cutters to create fun shapes with fruits and vegetables like apples and cucumbers, or serve a colorful variety of foods for breakfast and dinner
Exercise: Establish a balanced play regimen for children to limit screen time. On holidays, you can motivate kids to embrace a ‘gadget-free’ day and encourage them to spend time with the entire family. Make sure children engage in a minimum of 3 hours of physical activity daily, which can include activities like swimming, running, skipping, walking, or dancing. Physical activity plays a crucial role in enhancing bone health, and promoting overall physical well-being To promote comprehensive development, a well-rounded diet can enhance the absorption of vital nutrients. If your child doesn’t eat enough calories and nutrients, nutrition supplements can help fill some of the gaps. Supplements act as both gap-covers as well as catalysts, enhancing the body’s capability to absorb essential vitamins and minerals from the foods your child consumes. It’s like turning up the volume on nutrient absorption, so their body can make the most of every single bite.
~ Thiru CV Ganesan, Minister of Labour Welfare, GoTN flagged off the Hope Run ~ Chennai, 19th November 2023: CREDAI, Chennai in association with the Extra Mile Foundation is proud to have organized the much-awaited first edition of Premiethon 2023: The Hope Run today in Chennai. The Marathon was flagged off by Thiru CV Ganesan, Minister of Labour Welfare, Population, Employment and Training, Census, Urban and Rural Employment. Around 1000 participants including children above 5 years of age ran for different race categories, of 10 KM, 5 KM & 3 KM run commenced from Olcott Memorial Higher Secondary School, Besant Nagar, and it passed through Besant Nagar Beach and ended at Olcott Memorial School.
The event promised to be bigger and better than ever before, attracting children’s participants from all walks of life to come together to save premature and sick newborns. Regardless of fitness level or experience, there was a suitable distance for everyone to join in the excitement.
Commenting on the event, Mr. Sivagurunathan, President, CREDAI Chennai said, “We are excited to be associated with The Extra Mile Foundation for this event. CREDAI Chennai believes in making a difference in society, and this commitment is deeply embedded in every aspect of our work. The determination and selflessness of these young marathon runners as they go the extra mile to make a difference in the lives of babies is simply inspiring. We are grateful to witness that marathons like these, will not only benefit society but will also encourage fitness at an early age. We will support more of such endeavors in the future, paving the way for a healthy and vibrant young India.”
“CREDAI has been a strong believer in giving back to the society. And when it comes to saving the lives of future generations, this event has added more value to our purpose. It is very heartening to see young runners running for themselves but also for the tiniest lives in our community. They remind us that no act of kindness, no matter how small, is ever wasted”, Said Mr Rajkumar, Co-Ordinator, CREDAI Youth Wing
Participants had registered by contributing an amount for the charitable cause of providing the best of medical amenities to premature and sick newborns. By combining a passion for running with philanthropy, participants can make a positive impact on the community while pursuing their fitness goals
Chennai, 18th November 2023: Kauvery Hospital Alwarpet announced the setting up of Heart Institute on the inauguration of the ‘Kauvery International Cardiology Conclave 2023,’ held at ITC Grand Chola on November 18th and 19th. The Institute was unveiled by Padmashree Dr K. M Cherian, underscoring its unyielding commitment to advancing and promoting awareness in cardiac sciences, the Kauvery Heart Institute to set new benchmarks in world-class healthcare delivery.
The ‘Kauvery International Cardiology Conclave 2023 Marked by its distinguished setting and impactful discourse showcased ground-breaking developments in the field. Renowned speakers, cutting edge research presentations and discussions on the latest advancements in cardiac care that marked the two-day event. The response from over 250 delegates was overwhelmingly positive, reflecting the conclaves pivotal role in fostering collaboration and disseminating crucial knowledge in the pursuit improved health care outcomes.
Eminent national speakers from India and from across the globe further enriched the diversity of perspectives and expertise shared during the event. The topics covered ranged from Coronary Artery Disease, Structural Heart Disease, PCI & Cardiogenic Shock, Cardiac Electrophysiology, to Heart & Lung Transplant, offering attendees a comprehensive understanding of the latest developments in the field.
Kauvery Hospital during the conclave honored Dr A R Raghuram for his exemplary contribution in the field of Cardiothoracic surgery, Dr Mullasari Ajit S for his exemplary contribution in the field of Interventional Cardiology, Dr Raghavan Subramaniyam for his exemplary contribution in the field of Paediatric Cardiology & Dr T R Muralidharan for his exemplary contribution in the field of Interventional Cardiology and Electrophysiology.
In commemorating the successful finale of the ‘Kauvery International Cardiology Conclave 2023,’ Dr. Aravindan Selvaraj, Co-Founder & Executive Director of Kauvery Group of Hospitals said, “This International Conclave will enable the clinical talent to collaborate with international Doctors by embracing and leveraging the strengths of international colleagues to create an environment that benefits better clinical outcomes for our patients”
“Kauvery Hospital has been in the forefront of performing many first of its kind in the country and high-end cardiac surgeries like Complex Coronary Angioplasty, Impella, Hybrid Bypass Surgeries & Heart Transplants. Kauvery Heart Institute comprises internationally trained cardiologists, cardiac surgeons, technicians and Anesthetists to provide comprehensive care” He further added
Chennai, 14th November 2023: In commemoration of World Diabetes Day 2023 on November 14th, M.V. Diabetes and Prof. M Viswanathan Diabetes Research Centre today hosted a grand “Health Conclave: For a Healthy Mind and Body” event aimed at fostering awareness about general well-being and the prevention of diabetes and its associated complications among the public. As part of the event, the renowned institutions proudly introduce “Chennai Slim & Fit 2.0.” This initiative aligns with their ongoing commitment to primary diabetes prevention, particularly focusing on combating the escalating obesity epidemic among children and adolescents in Chennai. The event was graced by the Chief Guest Ms. Nina Reddy, Joint Managing Director of Savera Hotel.
The launch of Chennai Slim and Fit 2.0 is a key highlight of the “Health Conclave – For a Healthy Mind and Body” event. This initiative underscores their unwavering commitment to creating a healthier future for the community.
Dr. Vijay Viswanathan, Head & Chief Diabetologist at M.V. Diabetes, emphasized the importance of collaborative efforts, notably with the CBSE board. Together, they implemented the Comprehensive School Health Manual (CSHM) across all zones in Chennai. An evaluation of the CSHM activities among school children revealed a significant reduction in BMI and body fat percentage, along with a notable decrease in the consumption of junk food in the intervention group compared to the control group. The Chennai Slim and Fit program has been a pivotal activity, featuring numerous screening programs in schools to gauge the prevalence of overweight and obesity among children and adolescents.
“People should lead an active life when they are still young. At least 45 minutes of exercise, such as swimming, jogging or walking is important. Practicing yoga and meditation can greatly reduce stress, which has emerged as a significant risk factor. It is better that the at-risk population can get used to diabetic food, which is less in carbohydrates and fat. With a balanced diet, regular exercise, lab investigations once in three months, and consultations from a qualified doctor, diabetes can be managed at any stage. Intermittent fasting is a good option to consider in a predominantly carbohydrate-consuming population of India. The obese and the pre-diabetics are particularly the most beneficiary group. Those on insulin should discuss with their physicians before resorting to intermittent fasting”, added Dr Vijay Viswanathan.
In light of the escalating burden of overweight and obesity among not only children but also teenagers and young adults in the post-COVID era, characterized by increased screen time and altered routines, M.V. Diabetes and Prof. M Viswanathan Diabetes Research Centre have tailored their focus. Building on their past success, the institutions are gearing up to target teenagers and young adults to instill and promote healthy habits for a wholesome life.
For nearly two decades, M.V. Diabetes and Prof. M Viswanathan Research Centre have been at the forefront of efforts to address the root causes of diabetes, concentrating their efforts on the younger population to tackle obesity at its earliest stages. Recognizing the higher incidence of these conditions in private schools compared to government schools, the institutions implemented various behavioral health intervention programs. These initiatives included individualized education sessions conducted by a proficient team comprising psychologists, dietitians, physiotherapists, doctors, and the active involvement of parents and teachers. The positive outcomes encompassed changes in dietary habits, increased physical activity through compulsory participation in physical education classes, promotion of healthy snacks in school canteens, reduction of sedentary activities such as TV watching and mobile gaming, and the instilling of nutrition label reading habits.
A New Milestone in Diabetes Care – Inauguration of novel ‘Diabetes Liver Clinic’ by Dr. Mohan’s Diabetes Specialties Centre & Madras Diabetes Research Foundation ~ Landmark initiative to establish nation’s first comprehensive population-based norms for novel
liver function markers across varied age groups~
Chennai, November 08 th , 2023: On the occasion of ‘World Diabetes Day’ (14 th November, 2023), India’s leading Diabetes chain of hospitals – Dr. Mohan’s Diabetes Specialities Centre, in collaboration with its research wing Madras Diabetes Research Foundation, is proud to announce the launch of the first-of-its-kind novel ‘Diabetes Liver Clinic’, a Centre of Excellence dedicated to the research, prevention and management of liver complications in individuals with diabetes. Recent research spotlights the less-appreciated association between diabetes and liver health, as the liver plays a critical role being a glucose storehouse and its susceptibility to conditions such as ‘Fatty Liver’ has recently come into focus. Dr. V. Mohan’s research underscores that over 50% of individuals with type 2 diabetes experience some degree of fatty liver. This sets the stage for ‘Hepatic Insulin Resistance,’ where insulin function in the liver diminishes, leading to elevated glucose release, particularly during fasting, emphasizing the interplay between fatty liver and type 2 diabetes. The evolving understanding of this bidirectional relationship highlights the importance of addressing these conditions holistically, marking a shift from a glucose-centric diabetes treatment approach to a broader metabolic care framework, where the liver plays a central role. In lieu of this, Dr. Mohan’s Diabetes Specialities Centre and the Madras Diabetes Research Foundation are proud to introduce the revolutionary novel Diabetes Liver Clinic marking a significant shift in the approach to diabetes care. Commenting on the launch, Dr. V. Mohan, Chairman of Dr. Mohan’s Diabetes Specialties Centre and Madras Diabetes Research Foundation stated ” Today signifies a remarkable advancement in the landscape of diabetes care, as we proudly introduce the novel Diabetes Liver Clinic. The recent findings from the ICMR-INDIAB Study, published in the Lancet Diabetes Endocrinology, have shed light on the escalating prevalence of diabetes in India, with a staggering 101 million individuals affected, and an additional 136 million grappling with prediabetes. While the well-documented complications of diabetes affecting the eyes, kidneys, heart, feet, and nerves are widely acknowledged, the subtle yet critical connection between diabetes and liver health has only gained the emphasis on it merits recently. With our ongoing research, the intricate bidirectional relationship between fatty liver and type 2 diabetes are being constantly monitored. Our shift in commitment with the liver now taking centre stage, lies in addressing this evolving challenge by generating essential data, specifically tailored for the Indian population.” Dr. R M Anjana, Managing Director, Dr. Mohan’s Diabetes Specialties Centre and MDRF expressed “At this momentous juncture, we are thrilled to introduce the novel Diabetes Liver Clinic. The interplay between metabolic syndrome and non-alcoholic fatty liver has brought a new focus and our mission is to assess the prevalence of MAFLD, intervene to prevent its progression, and even strive to reverse it. With the installation of advanced diagnostic technology like the Fibroscan, we are keenly committed to monitoring and addressing several liver complications thereby redefining diabetes care in the country.”
Adding further to this, Dr. Ranjit Unnikrishnan – Vice-President, Dr. Mohan’s Diabetes Specialties Centre and MDRF said “India’s statistics underscore the urgency for a holistic approach and the launch of the novel Diabetes Liver Clinic by Dr. Mohan’s Diabetes Specialities Centre and the Madras Diabetes Research Foundation will usher in a new era of comprehensive care, thereby setting a new benchmark for vital research in diabetes management. “ Dr. Aswin Krishna, Consultant Hepatologist, Dr. Mohan’s Diabetes Specialties Centre stated “ I am happy to be spearhead this clinic under Dr. Mohan’s Diabetes Specialties Centre as I believe that we will definitely be able to cater to the increasing demand of the treatment specific for liver related complications due to Diabetes and other NCDs. “ Recognizing the increasing association between metabolic syndrome, including diabetes, hypertension, obesity, and non-alcoholic fatty liver, the novel clinic will focus on the newly recognized ‘Metabolic Dysfunction-Associated Fatty Liver Disease’ (MAFLD), endeavouring to halt its progression and even reverse it. Equipped with advanced diagnostic technology like the Fibroscan, the clinic will not only detect fatty liver but also assess liver fibrosis – a precursor to cirrhosis, which in some cases can be fatal even leading to carcinoma. Topping the list of priorities, the clinic will mainly focus on providing population-based normative data on novel liver function markers in both men and women across different age groups in India.
Ahmedabad, India – November 02, 2023 – Sterling Accuris Diagnostics, one of the fastest-growing network of NABL-accredited pathology laboratories, is excited to announce a strategic alliance with VPL diagnostic, a prominent provider of specialty allergy testing services located in Ahmedabad. This strategic alliance further solidifies Sterling Accuris’ strong presence in the diagnostics industry.
VPL diagnostic is a specialized ImmunoCAP & ELISA allergy testing laboratory. With 10+ years of experience in the field of allergy testing, it leverages cutting-edge technology in testing facilities to provide all kinds of allergy tests such as food, drugs, and inhalants. VPL diagnostic also offers a comprehensive pathology test menu. It is consistently expanding and upgrading its capabilities to maintain a competitive edge in the field of allergy testing.
Mr. Rajiv Sharma, MD of Sterling Accuris Diagnostics, expressed that “Sterling Accuris has a comprehensive range of test menu, from basic haematology to high end genetics. VPL diagnostic is a highly specialized lab in the field of allergy testing and has more than 500 clients Pan India. This alliance will help us leverage this network of clients to also provide high-end testing services other than allergy testing to them.”
Mr. Ankush Gupta, CEO of Sterling Accuris Diagnostics, said, “As per Data Bridge Model Research, the Indian Allergy market is expected to undergo a CAGR of 10.9% during the forecast period of 2022-2029. Through this strategic alliance with VPL diagnostic, both companies aim to leverage mutual synergies for strong growth.”
Mr. Unmil Shah, MD of VPL Diagnostic, stated, “VPL Pathology Lab is renowned for our expertise in allergy testing, and our collaboration with Sterling Accuris opens exciting new horizons for us. Sterling Accuris’ extensive network of labs and patient service centers will make our presence across the states, firmly establishing our leadership in the allergy testing domain.”
Mrs. Nirvi Shah,Head Business Operations of VPL Diagnostic stated, “Alliance with Sterling Accuris will help us consolidate our presence in direct to customer segment. Collectively both the companies will work towards introducing specific Microarray based allergy testing and food intolerance making VPL diagnostic one stop solution for allergy testing.”
. Noted Tamil Actor Vikram Prabhu of Kumki fame recommended many youngsters to have regular healthy lifestyle and fitness routines to arrest cardiac complications .Cancer patient wins the first prize for uniquely amplifying heart health through his interesting Instagram reel.
Chennai, October 21, 2023 – Prashanth Hospitals, a leading super-speciality hospital in Chennai, successfully culminated its impactful ‘Save Young Hearts’ 2023 digital campaign, in continuation with the major hit campaign of 2022, designed to raise awareness about cardiac wellness and encourage healthy lifestyles among the youth to prevent cardiac complications and heart attacks. The grand finale event featured distinguished guests and renowned cardiologists from Prashanth Hospitals who delivered key insights on stress management, healthy eating, and lifestyle choices crucial for cardiac well-being. Grandson of the legendary actor Chevalier Sivaji Ganesan and well-known Tamil actor Vikram Prabhu of the national award winning Kumki and Tamil blockbuster Ponniyin Selvan fame, extended his heartfelt congratulations as the event’s chief guest to the award winners and participants of the short video contest, recognizing their outstanding creative contributions in promoting cardiac wellness and encouraging a heart-healthy lifestyle. Prashanth Hospitals’ team of expert cardiologists shared their perspectives on the pressing need to de-stress, adopt a balanced diet, and make positive lifestyle choices to safeguard against cardiac issues. Their insights shed light on the gravity of frequent cardiac arrests among young individuals in recent times. The event included a recognition ceremony for the winners of the short video/reels contest, who have demonstrated exceptional creativity in advocating for cardiac wellness and healthy living. Overall, there were a total of more than 100 entries that innovatively resonated the trending topic on Instagram which aided in creating a mega awareness amongst the targeted audience. The first prize was awarded to a cancer patient Mr. Sivamani Kannan with a handsome cash reward of Rs.1 lakh for brilliantly conveying the intended message by depicting the rising cardiac complications in a smart and impactful manner. The second prize Rs.50,000 was awarded to Mr. Jeevan for creating a compelling video on preventive measures for heart health. Dr. Prashanth Krishna, Managing Director of Prashanth Hospitals, Chennai, emphasized, “Our unwavering commitment is to protect the hearts of our youth and ensure a healthier future. Increased awareness and lifestyle changes are instrumental in preventing heart attacks. Engaging with young individuals and the broader social media community is the key. Through this competition, we aim to convey the message of preventing cardiac arrests and fostering a heart- healthy lifestyle. We are delighted by the overwhelming response to this campaign and the tremendous support from celebrity influencers.”
Addressing the audience on the significance of being aware and alert of cardiac wellness, Senior Cardiologist, Dr. Kathiresan commented “The healthy lifestyle changes should be imbibed right from the school. There should be a continuous campaign for the public by professional organisations and the government. Long term environmental changes are also needed. We must immediately seek medical help when we face even the slightest signs and symptoms of cardiac complications like a heart burn, radiating pain in hands and shoulders, and a sense of discomfort in the heart or breathing. “Prashanth Hospitals’ ‘Save Young Hearts’ digital campaign reached out to a wide audience across various social media platforms, empowering young individuals to take proactive steps in preventing cardiac complications. Given the growing concern of heart disease among the younger generation, the campaign’s mission was to educate, inspire change, and drive the importance of heart health through innovative social media initiatives. The Grand Finale of this campaign was organized at Crest Club, Phoenix Marketcity, Chennai. The “Save Young Hearts Reels Contest” served as a platform for open discussions, creative engagement, and debates focused on preventing the increasing incidents of heart attacks.
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