Business

4 Warm Winter Drinks to Pair with Choco Pie for a Sweet Winter Treat

deccanwebtv Dec 16, 2024

Whether you’re longing for a timeless classic or eager to explore an inventive new blend, the
perfect hot beverage has the power to soothe your body and uplift your spirits.
There’s something truly magical about a chilly winter day spent curled up with a warm drink
and a sweet indulgence like Choco Pie. Its soft marshmallow centre and rich chocolate
coating make it the perfect treat to enjoy alongside your favourite cozy beverage.
Irrespective of your mood, time or day, Lotte Choco Pie hits the spot every time. We crave
for a hot drink during winter as the temperature drops. There is no greater pleasure than
wrapping your hands around a steaming mug. Here’s a curated selection of winter drinks
that pair perfectly with your favourite Choco Pie, elevating seasonal experiences even
further.

1. Spiced Chai Tea
   The bold, aromatic spices of chai—like cinnamon, cardamom, and cloves—complement the
   sweetness of a Choco Pie perfectly. The creamy texture of the tea balances the rich
   chocolate, while the warm spices enhance the marshmallow filling. Serve it with a touch of
   honey for extra warmth and sweetness.
   Pairing Tip: Add a pinch of nutmeg to your chai for a festive twist.
2. Classic Hot Chocolate
   When it comes to hot chocolate. its velvety texture and deep cocoa flavour harmonize
   perfectly with the chocolatey goodness of Choco Pie. For the ultimate indulgence, top your
   hot chocolate with whipped cream or marshmallows.
   Pairing Tip: opt for dark hot chocolate for a sophisticated flavour contrast or white-hot
   chocolate for extra sweetness.
3. Peppermint Mocha
   This winter favourite combines the richness of coffee and chocolate with a refreshing hint of
   peppermint. The cooling mint complements the marshmallow filling in the Choco Pie, while
   the mocha base enhances its chocolaty flavour.
   Pairing Tip: Sprinkle crushed candy canes or peppermint flakes on top for a festive touch.
4. Golden Turmeric Latte
   For a unique and healthful option, try a golden turmeric latte. Its earthy flavour, combined
   with hints of ginger, cinnamon, and honey, pairs surprisingly well with the Choco Pie’s sweet
   and creamy indulgence. The latte’s bright golden hue also adds a touch of cheer to your
   winter table.
   Pairing Tip: Add a dash of black pepper to the latte to enhance the absorption of turmeric’s
   benefits.
   Winter is the perfect season to indulge in delightful pairings of warm beverages and sweet
   treats. Each of these drinks brings out a unique aspect of the Choco Pie’s Flavors, from the
   spiced warmth of chai to the indulgent richness of hot chocolate. Whether you’re hosting a
   holiday gathering or enjoying a quiet evening by the fire, these pairings will make every
   moment a cozy and memorable experience. Cheers to a warm and sweet winter!

Blue Dart’s ‘Merry Express’ Delivers Festive Cheer with Special Discounts on Domestic and International Shipments

deccanwebtv Dec 14, 2024

➢ Offer valid from 15 December 2024 to 15 January 2025.

Mumbai, 13^th December 2024: Blue Dart Express Limited, South Asia’s premier express-air, integrated transportation, and distribution logistics company, is ushering in the holiday season with its “Merry Express” offer. Available from 15th December 2024to 15th January 2025, this festive offer provides customers with discounted rates on domestic and international shipments, ensuring gifts reach loved ones in time for the holidays.

Customers can avail themselves of a up to 40% off on domestic shipments weighing between 2-10 kg, and up to 50% off on international shipments with specific weights ranging from 3-25 kgacross India. The offer applies to both domestic priority and international shipments, with terms and conditions. As a customer-centric company, Blue Dart is committed to continuously enhancing its products and services, providing customers with added value during this festive season. With the ‘Merry Express’ offer, customers can send festive gifts to over 56,000 locations across India and 220 countries and territories worldwide. The company leverages advanced technology and automation to ensure the speed, safety, and reliability of each delivery, consistently providing excellence at every touchpoint.

“We are excited to offer this special promotion as part of our ongoing commitment to delivering joy and ensuring seamless experiences for our customers during the festive season,” said Dipanjan Banerjee, Chief Commercial Officer, Blue Dart. “Our Merry Express offer embodies our dedication to providing innovative solutions, speed, and reliability, making it easier for our customers to share their festive cheer with loved ones across the globe.”

This limited-time offer is available at all Blue Dart retail stores and extends to home bookings with doorstep pickup at no additional cost. Customers can contact Blue Dart’s Customer Care at 1860 233 1234 or email customerservice@bluedart.com. For more information or to book shipments, visit www.bluedart.com.

HYATT INDIA LAUNCHES AN ALL ‘NEW F&B CAMPAIGN’

deccanwebtv Dec 10, 2024

The campaign reinforces its position as a culinary leader and further cements its reputation as a trailblazer in India’s hospitality industry

Chennai(December 5, 2024) – Hyatt India today unveiled its innovative Food and Beverage (F&B) campaign in India, poised to reinforce its position as a leader in the country’s luxury culinary landscape. The campaign aligns with Hyatt’s core value of caring for people, empowering them to be their best. With this campaign Hyatt reinforces its position as a culinary leader and further cements its reputation as a trailblazer in India’s hospitality industry. 

Hyatt’s culinary journey in India is rooted in the success of its signature restaurants, including La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Malabar Café, Koyo Koyo to name a few. These iconic outlets have consistently delivered exceptional dining experiences, reflecting the brands passion for innovation, quality, creativity, and authenticity. The campaign celebrates this legacy with a bold narrative.

“This campaign represents a bold new chapter in our culinary journey, one that celebrates the evolving tastes and preferences of Indian consumers. By showcasing our commitment to exceptional cuisine, authentic service, and unforgettable experiences, we’re challenging traditional notions of luxury dining and inviting guests to discover a world of experiences that’s both accessible and exceptional. Above all, the campaign is rooted in our purpose of `Care`. The line `No matter what we do, Our restaurants take all your attention` is based on the insight that exceptional F&B experiences are a powerful thing. They can even make you forget other great things about our hotel –like fabulous service, attention to detail, the thoughtfulness. The film endswith the message `Made with Love, Cherished Forever` epitomising the attention to detail and effort behind all our F&B offerings that result in unforgettable experiences for our guests” said Deepa Krishnan, Head of Marketing, India and Southwest Asia, Hyatt.

“Hyatt globally and in ASPAC is known for our F&B programme. In India, Hyatt has a strong legacy with restaurants like La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Koyo Koyo, Malabar Café and many more. At Hyatt, we’re committed to redefining luxury dining in India. We’re passionate about exceeding expectations and crafting experiences that linger long after the meal is finished. From the first bite to the last, every detail – our chefs’ creativity, our staff’s warmth, and the ambience – is thoughtfully designed to make our guests feel truly special and celebrated,” said Thomas Angerer, Director of Food & Beverage, India and Southwest Asia, Hyatt.

Conceptualised by Animal and Directed by Achowe, the campaign can be seen across Digital, OOH and Property platforms.

The campaign takes center stage in a captivating brand film, where the exceptional gastronomic experience at Hyatt’s restaurants shines. At the heart of the film is Hareesh, a Hyatt staff member who exemplifies the brand’s commitment to exceptional service and meticulous attention to detail. Not to be outdone, the restaurant experience is equally captivating with an array of chefs who create an unforgettable experience for the guests. As the narrative unfolds, one phrase perfectly captures the essence of the Hyatt experience: “Made with Love, Cherished Forever”

“There are over 535 million posts under #food on Instagram – delicious-looking reels, carousels, stories that can make your mouth water and also, fill you up. So when we set out to do a campaign about the legendary food and restaurants of Hyatt, one thing all of us were clear on was that we couldn’t lead with food – because it’s everywhere. So we started thinking about how great food makes us feel. What it makes us do. What it opens our eyes to. And finally: what great food makes us turn a blind eye to.

A thought that hopefully does justice not only to the incredible food at Hyatt but also to the fabulous, courteous, hard-working people who work there.” said Sayantan Choudhury, Senior Partner, Animal

இசையமைப்பாளர் வித்யாசகர், முதல் முறையாக இசையமைத்த, ஆன்மிக ஆல்பம், “அஷ்ட ஐயப்ப அவதாரம்”

deccanwebtv Dec 8, 2024

ஶ்ரீ ஐயப்பன் அறம் சேவா லிமிடட் முரளிகிருஷ்ணன் சிங்கப்பூர் தயாரிப்பில், சரிகமா நிறுவனம் வழங்கும், இசையமைப்பாளர் வித்யா சாகர் இசையில், “அஷ்ட ஐயப்ப அவதாரம்” ஆன்மிக ஆல்பம் !!

தென்னிந்திய சினிமாவின் முன்னணி இசையமைப்பாளரான வித்யாசகர், முதன்முறையாக ஆன்மிக பாடல்களுக்கு இசையமைத்துள்ளார். ஐயப்ப சாமியின் புகழ் பாடும் வகையில் உருவாகியுள்ள, “அஷ்ட ஐயப்ப அவதாரம்” ஆல்பத்தை, இந்தியாவின் முன்னணி இசை நிறுவனமான சரிகமா நிறுவனம் வெளியிட்டுள்ளது. ஶ்ரீ ஐயப்பன் அறம் சேவா லிமிடட் சார்பில், முரளிகிருஷ்ணன் சிங்கப்பூர் இந்த ஆல்பத்தை தயாரித்துள்ளார்.

தென்னிந்திய சினிமாவில் 225 க்கும் மேற்பட்ட படங்களுக்கு இசையமைத்து புகழ்பெற்றவர், இசையமைப்பாளர் வித்யாசாகர். முன்னணி நட்சத்திரங்களின் வெற்றிப்பாடல்கள் முதல், காலத்தால் அழியாத பல அற்புதமான மெலடி பாடல்களைத் தந்து, மக்கள் மனதில் நீங்காத இடம் பிடித்த வித்யாசாகர், முதன் முறையாக ஆன்மீக பாடல்களுக்கு இசையமைத்துள்ளார்.

சுயாதீன ஆல்பங்கள், திரைப்பட பாடல் இசை, ஆன்மீக ஆல்பம் என இந்திய இசைத்துறையில் கோலோச்சும் முன்னணி இசை நிறுவனமான
சரிகமா நிறுவனம் இந்த “அஷ்ட ஐயப்ப அவதாரம்” இசை ஆல்பத்தினை வெளியிட்டுள்ளது.

“அஷ்ட ஐயப்ப அவதாரம்” ஆல்பத்தின் 10 பாடல்களுக்கும் வித்யாசாகர் இசையமைக்க, முன்னணி நட்சத்திர பாடகர்கள் சித்ரா, ஷங்கர் மகாதேவன், ஹரிசரண், விஜய் பிரகாஷ், புஷ்பவனம் குப்புசாமி முதலாக பல முன்னணி பாடகர்கள் பாடியுள்ளனர்.

இந்த பாடல்களின் ஆடியோ வடிவம் வெளியாகி, இசை தளங்களில் பெரும் வரவேற்பைப் பெற்று வருகிறது. வீடியோ வடிவில் இது வரை 4 பாடல்கள் வெளியாகியுள்ளது.

சமீபத்தில் வெளியான “கருப்பு வராரு” வீடியோ பாடலில், தினேஷ் மாஸ்டர் நடனமைக்க, இசையமைப்பாளர் வித்யாசாகரின் மகன் ஹர்ஷவர்தன் நடனமாடியுள்ளார்.

“அஷ்ட ஐயப்ப அவதாரம்” ஆல்பம் பாடல் விபரம்

1.அஷ்ட ஐயப்ப அவதாரம்
வித்யாசாகர், திருப்புகழ் மதிவண்ணன், விஜய் பிரகாஷ்

2.காடேரி மலையேரி வித்யாசாகர், முரளிகிருஷ்ணன் ரங்கன்

3.தங்கத்திலே வீடு கட்டி
வித்யாசாகர், கே.எஸ்.சித்ரா

4.அய்யனே
வித்யாசாகர், சந்தீப் நாராயண்

5.ஹரி ஓம்
வித்யாசாகர், விஜய் பிரகாஷ், டாக்டர் கிருத்தியா

6.கருப்பு வராரு
வித்யாசாகர், சங்கர் மகாதேவன், டாக்டர் கே.பி. வித்தியாதரன்

7.கண்ட கண்ட
வித்யாசாகர், ஹரிசரண், நெல்லை ஜெயந்தா

8.துள்ளி வரகுது வேல்
வித்யாசாகர், அபிநயா செண்பகராஜ், மாளவிகா ராஜேஷ், சுஷ்மிதா நரசிம்மன், அபர்ணா நாராயணன், வாலி

9.வில்லாளி வீரனே
வித்யாசாகர், புஷ்பவனம் குப்புசாமி, டாக்டர் கிருத்தியா

10.பம்பா கணபதி
வித்யாசாகர், மது பாலகிருஷ்ணன், பா.விஜய்

கீழ்காணும் லிங்கில் அனைத்து பாடல்களையும் கேட்டு ரசிக்கலாம்.
https://linktr.ee/ashtaayyappaavatharam

Green Trends Brings the Magic of Makeovers with “New Hair, New You” Campaign, this December

deccanwebtv Dec 4, 2024

● Starting 1st December the latest campaign will be live across Tamil Nadu, Kerala, Karnataka, Andhra
Pradesh, Telangana, Kolkata, Odisha, and Lucknow
● Green Trends has rolled out exclusive discounts of up to 20%, along with hair services valued between
₹849 to ₹4799
Chennai, 3 rd December, 2024: As the year draws to a close, Green Trends, the trusted unisex salon from the
house of CavinKare invites people to Ring in the New Year with style and confidence through its exciting “New
Hair, New You” campaign. Commencing from December 1 to December 31, 2024, this month-long campaign
brings exceptional hair care services at never before prices across Green Trends salons in Tamil Nadu, Kerala,
Karnataka, Andhra Pradesh, Telangana, Kolkata, Odisha, and Lucknow. Whether it’s a vibrant new hair color, a
sleek straight look, or rejuvenating treatments to restore your hair health, Green Trends has something for
everyone; offering the perfect opportunity to indulge in a professional makeover just in time for the New Year.
As part of this campaign offer, Green Trends is offering the Hair Botox and Cysteine Treatment at just ₹4,999,
perfect for those looking to rejuvenate and strengthen their hair. These specialized services restore hair health,
repair damage, and add a luxurious shine to locks, leaving them stronger and more manageable. For those
looking sleek, smooth, and frizz-free hair, the advanced Hair Straightening is available at just ₹3,999. This
treatment combines advanced technology and professional expertise to deliver long-lasting results that
complement any occasion.
For customers seeking a bold style transformation, the Creative Hair Colouring service is available at ₹4,799. This
includes global coloring paired with partial highlights, perfect for those who want to make a stylish statement or
enhance their natural look with a pop of color. Additionally, Green Trends is offering a flat 20% discount on all
premium hair treatments, allowing customers to indulge in top-tier hair care solutions that cater to their unique
needs.
Green Trends takes pride in its team of skilled stylists who use state-of-the-art techniques and world-class
products to deliver a personalized salon experience. Whether customers are preparing for a special occasion,
seeking a refreshed look to welcome the New Year, or indulging in a moment of self-care, Green Trends
promises a transformative and indulgent journey. With an unwavering focus on quality and attention to detail,
the salon ensures results that are both striking and long-lasting.
With these exclusive offers available for a limited time, now is the perfect opportunity to visit your nearest
Green Trends salon. Book an appointment today to explore these premium services and celebrate the festive
season with confidence and style. For more details, visit the Green Trends website-
https://www.mygreentrends.in/
About Green Trends: Established in 2002, Green Trends is a flagship beauty salon brand from the house of
CavinKare’s Trends Division. Today, Green Trends has over 400+ salons throughout India, making it one of the
largest and the most popular organized beauty salon brands in the country. The salon brand employs nearly
4000+ stylists who receive ongoing training to learn the Green Trends customer care system and advanced
technical skills. As a walk-in salon, Green Trends provides value-priced, high-quality beauty salon services for
men, women, and children.

For more information, visit http://www.mygreentrends.in/.

The Akshaya Patra Foundation Joins Forces with Food4Education as ‘Knowledge Partner’

deccanwebtv Dec 3, 2024

The Akshaya Patra Foundation Joins Forces with Food4Education as ‘Knowledge Partner’ to Expand School Feeding Initiatives Across Kenya
Global Collaboration Towards Contribution to Educational Empowerment“`
National – December, 02nd 2024: The Akshaya Patra Foundation, the world’s largest NGO-run school meal program and an implementation partner of the PM POSHAN program based in Bangalore, India, is pleased to announce a transformative partnership with Food4Education, a Kenya-based nonprofit dedicated to mainstreaming school feeding programs across Africa. Signing a Memorandum of Understanding (MoU) last week, wherein The Akshaya Patra Foundation goes global by becoming the official ‘Knowledge Partner’ for Kenya’s Food4Education. The two organizations set out to accelerate global efforts toward food security and educational empowerment, marking a significant step in addressing one of the most pressing challenges faced by school children worldwide: access to nutritious meals.
Food4Education and Akshaya Patra share a unified vision of delivering school feeding at scale in their respective continents. The Akshaya Patra Foundation currently feeds 2.25 Million in India daily & Food4Education serves over 4,50,000 children in Africa daily.
The initiative will also facilitate immersive exchanges between team members, fostering mutual learning and driving innovation in school feeding programs.
“This partnership is more than just bilateral cooperation; it serves as a transformational model for international collaboration in school feeding, showcasing how locally-rooted strategies can influence international policies on child nutrition,” said Wawira Njiru, Founder and CEO of Food4Education. “By highlighting the effectiveness of community-driven, scalable, and sustainable feeding initiatives, we hope to inspire further cross-border partnerships and initiatives, whether local, national or regional” she added.
Celebrating the occasion, Sri. Chanchalapathi Dasa, Co-Founder and Vice Chairman of The Akshaya Patra Foundation, stated, “As Akshaya Patra enters its 25th year in the service of children in partnership with the government, we feel both proud and humbled looking back at what we have achieved. Today, we add yet another chapter to our history as we collaborate with Food4Education and take a step towards expanding our mission to nourish and empower children. Both, Akshaya Patra and Food4Education have a firm belief in the transformative power of education as well as the power of a school meal to bring children to school. Food4Education is doing remarkable work in the school feeding space in Kenya under the able leadership of Ms. Wawira Njiru. By combining our expertise in school feeding programmes, we will be able to ensure that every child has the opportunity to thrive in a healthy and supportive environment.”

Honourable South African Minister of Tourism, Ms. Patricia de Lille, to Visit India in December 2024

deccanwebtv Dec 1, 2024

Chennai, 28^th November 2024: As South Africa and India commemorate 30 years of robust diplomatic relations and democracy, the Honourable Minister of Tourism, Ms. Patricia de Lille, will embark on a significant visit to India this December 2024. During her week-long visit to New Delhi and Mumbai, the Minister will engage in high-level bilateral discussions with her Indian counterpart to strengthen tourism ties, focusing on key areas such as streamlined visa processes, digital innovation, enhanced air connectivity (including the IBSA code-share flight), and rural tourism. She will also explore India’s advancements in AI-driven tourism solutions through meetings with technology and VFS representatives, showcasing South Africa’s commitment to adopting innovative practices in the sector.

Under the theme “30 Years of Diplomatic Relations, 30 Years of Democracy, and South Africa’s Assumption of the G20 Presidency in 2025,” Minister de Lille will address over 350 dignitaries at a special event, emphasising sustainable tourism and accessibility for Indian travellers. Additionally, she will host a dinner with CEOs of leading Indian corporations, including Air India, Indigo, and Tata Group, alongside key sports stakeholders, to explore collaborative opportunities. The visit will also highlight South Africa’s focus on bilateral cooperation across critical sectors such as infrastructure, energy, pharma, ICT, agriculture, and tourism while celebrating shared cultural ties through heritage site visits.

South African Tourism CEO Nombulelo Guliwe stated “We are delighted to welcome Minister Patricia de Lille to India as we commemorate 30 years of strong diplomatic ties and the shared values of democracy between India and South Africa. Our 30 years of bilateral milestone serves as a testament to enduring partnership between the two nations and highlighting significance of India as a key ally for South Africa. With the week-long engagement, we are set to further strengthen mutual ties and foster deeper, more meaningful collaborations across various sectors. Moreover, our commitment remains rooted in nurturing closer connections with India and celebrating the vibrant cultural linkages that have flourished over decades. Together, both nations strive to build a transformative era of collaboration, contributing to shared economic growth, cultural exchange, and a strengthened partnership reflecting our collective vision for a prosperous and connected future.”

As part of her visit, Minister de Lille will also explore India’s rich cultural heritage, underscoring the deep historical and cultural ties between the two nations. By engaging with India’s vibrant traditions and iconic landmarks, the Minister aims to celebrate the shared legacy that continues to strengthen the bond between South Africa and India while fostering mutual appreciation and collaboration in tourism and beyond.

Ultraviolette solidifies presence across South India with the launch of their new Experience Center in Chennai

deccanwebtv Dec 1, 2024

• Ultraviolette is now present in Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Maharashtra and Gujarat.
• This is the 7^th experience centre to be inaugurated this year and is a significant step in Ultraviolette’s expansion strategy.
• The new experience center is located in the heart of Chennai – Mount Road, making it accessible to customers across the city.
• The UV Space Station in Chennai is a 3S facility which will ensure customers are facilitated with a one stop shop for all their requirements.

Chennai, November 29th, 2024 – Ultraviolette is proud to announce the grand opening of its latest experience center in Chennai and is set to redefine the buying experience for customers in the region, bringing Ultraviolette’s cutting-edge technology and design closer to motorcycling enthusiasts in Tamil Nadu.

Located in the heart of Chennai, this UV Space Station will provide customers with a state-of-the-art experience to explore Ultraviolette’s flagship high-performance motorcycle – the F77 MACH 2. The UV Space Station is also equipped with the UV SuperNova DC fast charging infrastructure.

Speaking on the occasion, Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said: “Chennai is a city known for its progressive mindset and passion for automobiles, making it the perfect location to deepen our engagement with customers. It gives us immense pride to solidify our presence in Chennai, from initially operating a UV base to inaugurating this UV Space Station today; we are thrilled to bring the Ultraviolette experience to this vibrant city.”

The new UV Space Station features cutting-edge design and interactive zones, offering customers an immersive glimpse into the future of mobility. It also serves as a comprehensive 3S facility—providing sales, service, and spare parts. Ultraviolette is making its mark as a leader in high-performance electric motorcycles, paving the way for an electrified future.

Adding to this, Niraj Rajmohan, CTO and Co-founder of Ultraviolette Automotive, stated, “At Ultraviolette, we are driven by our commitment to creating products that embody futuristic design and advanced engineering. We are excited to witness how this expansion will accelerate the adoption of high performance electric motorcycles in Tamil Nadu and beyond.”

Bookings for the Ultraviolette F77 MACH 2 are available both online and at the experience center. Customers in Chennai can now experience firsthand the seamless blend of innovation and design that defines Ultraviolette.

Address of the UV Space Station in Chennai: No. 375, Mount Road, Saidapet, Chennai, Tamil Nadu – 600015 Landmark : Next to Saidapet Metro

Real Estate Player DRA Onboards Rashmika Mandanna

deccanwebtv Nov 29, 2024

Real Estate Player DRA Onboards Rashmika Mandanna as its First Ever Brand Ambassador for its Refreshed Brand Philosophy – “Home of Pride”

● In line with this move, the company has rolled out a 360-degreeintegrated marketing campaign with a powerful TV Commercial. 

Chennai, 28^th November 2024: DRA, pride of Chennai’s Real Estate, today announced PAN India Star Rashmika Mandanna as its first-ever Brand Ambassador. The move comes in line with the company’s refreshed brand philosophy ‘Home of Pride’, which is set to fuel the next phase of transformative growth. As part of the brand’s ongoing transformation, DRA has launched a powerful TV commercial (TVC) featuring Rashmika that showcases the emotional connection people share with their homes. Apart from the TVC, DRA will be launching an integrated marketing campaign that includes print advertisements, digital promotions, multiplex and out-of-home (OOH) activations.

By roping Rahsmika Mandanna as its Brand Ambassador, DRA aims to further increase its market share and strengthen its pride-connect with customers, employees and the partners. This collaboration also underscores DRA’s commitment to offer quality, spacious homes at the right price point while instilling a sense of pride in every home buyer. DRA will roll out its ‘Home of Pride’ campaign with Rashmika Mandanna starting from 29th November 2024. The 360-degree integrated campaign will have a balance of TV commercials across leading channels, print commercials, social media promotions, multiplexes and OOH activations. The new brand philosophy and the architecture was designed and developed by Blue Noodles. 

Commenting on the occasion, Mr. Ranjeeth Rathod, Managing Director – DRA said “We are thrilled to have Rashmika Mandannajoin us as our national Brand Ambassador, embodying the essence of our renewed philosophy– ‘Home of Pride’. Rashmika’s incredible rise from humble beginnings to becoming a self-made national star mirrors the spirit of perseverance, authenticity, and growth, much like DRA’s journey of relentless passion and commitment to excellence. As a Brand Ambassador, Rashmika represents the very essence of what DRA stands for and together, we look forward to building not just homes, but lasting legacies for our customers.” 

Sharing her views on the association, Actress Rashmika Mandanna, said “I’m excited to join hands with  DRA as their Brand Ambassador. As DRA embarks on their new journey, one that is filled with immense pride, I have no doubt that this journey will be one of great success, and I’m so excited to be a part of it. I’m also looking forward to seeing DRA expand its ‘Home of Pride’ philosophy and bring dreams of homeownership to even more aspiring buyers in the years to come” 

The TVC was directed by the acclaimed filmmaker Gautam Vasudev Menon, known for his distinctive storytelling, ensuring the films resonate with audiences on an emotional level. The entire brand architecture and concept behind the new philosophy were created by Blue Noodles, a leading creative agency specializing in brand strategies and campaigns.

Link to the brand film and photographs