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November 23, 2024

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Samsung Launches 2024 Crystal 4K Dynamic TV with 4K Upscaling, AirSlim Design and Knox Security in India

  • The Crystal 4K Dynamic TV features advanced phosphor technology enabling customers to witness one billion shades of colour
  • The 2024 Crystal 4K Dynamic TV provides advanced technology like 4K Upscaling, Dynamic Crystal Colour, Air Slim Design, Multi Voice Assistant, Q-Symphony, Crystal Processor 4K, Knox Security

Chennai – September 05, 2024 – Samsung, India’s largest consumer electronics brand, today introduced the Crystal 4K Dynamic TV at a starting price of INR 41990. The premium television series elevates viewers experience by several notches, allowing them to witness the new era of home entertainment.

The 2024 Crystal 4K Dynamic TV comes with advanced technology including 4K Upscaling, Air Slim Design, Dynamic Crystal Colour, Multi Voice Assistant, Q-Symphony, and Crystal Processor 4K amongst other features to deliver lifelike visuals. The new 2024 Crystal 4K Dynamic TV  is powered by Crystal Processor 4K and the masterful 4K upscaling feature that elevates the picture quality to match up to near 4K display brilliance. Its Dynamic Crystal Colour technology delivers lifelike variations of colours, enabling consumers to see the subtle details of each shade. The HDR feature increases the range of light levels of the content being viewed, while the Contrast Enhancer feature ensures that it appears more natural and is incredibly detailed with layered contrast. The TV’s built-in Multi Voice Assistant allows consumers to enjoy a connected home experience by using either Bixby or Amazon Alexa.

“Young consumers today want a superlative audio-visual experience whether it is sports, OTT or other forms of home entertainment. The new Crystal 4K TV series sets a benchmark for contemporary households by providing a superlative TV viewing experience, further enhancing the proposition of smart and connected living. The Crystal 4K TV series, with its 4K upscaling capability, enhances content in standard resolution to match the stunning clarity of 4K displays, delivering lifelike picture quality while providing immersive sound capabilities with Q-Symphony and OTS Lite. Furthermore, the TV comes with Knox security which enables complete protection of users’ information,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Additionally, with a mind-blowing sleek profile made possible with AirSlim Design, the 2024 Crystal 4K Dynamic TV is an ambient entertainment portal that comes with a Samsung TV Plus service comprising free endless content with 300+ channels in India.

Enhanced by OTS Lite, this TV series lets consumers feel the on-screen motion as if it is real. The elevated Adaptive Sound technology analyses all content scene-by-scene in real time, making it more dynamic and amplifying the intended effects. The Crystal 4K Dynamic TV also features the Q-symphony which uniquely allows the television and soundbar speakers to operate simultaneously for better surround effects without muting TV speakers.

Delivering a truly unparalleled immersive content viewing experience, the Crystal 4K Dynamic TV is equipped with multiple innovative audio technologies.

4K Upscaling

The 2024 Crystal 4K Dynamic TV features powerful 4K Upscaling technology, allowing viewers to enjoy their favorite content with enhanced detail and vibrant colour, even if the original content is of a lower resolution. This technology upscales the picture quality to closely match up to the 4K resolution, providing a more immersive viewing experience.

Dynamic Crystal Colour

Samsung’s Dynamic Crystal Colour technology offers a vivid and lifelike picture with a wider range of one billion shades of colours. This feature enhances the visual experience by taking it to the next level with advanced phosphor technology, delivering more accurate and richer colours that make every scene more realistic and engaging.

Samsung TV Plus

Samsung TV Plus offers free live TV and on-demand content, providing a wide range of entertainment options without any additional cost of subscriptions, or the hassle of setting up apps, cables or set-up boxes. With over 100 channels available, consumers can enjoy diverse programming from news to sports to movies and more.

Air Slim Design

The Crystal 4K Dynamic TV boasts an Air Slim design, featuring a sleek and slim profile that blends harmoniously and seamlessly with any room decor. This minimalist aesthetic enhances the modern look of any living space while delivering a superior viewing experience.

Knox Security

Knox securely provides cross-cutting protection to user data and services from Samsung’s Smart TV devices to online platforms and services. Now users can indulge in a secure and optimized TV experience.

SolarCell Remote

The SolarCell Remote is an eco-friendly innovation that is made with recycled material and charges using sunlight or indoor light, eliminating the need for disposable batteries. This sustainable approach reduces environmental impact while providing a convenient and reliable remote-control experience.

Multi Voice Assistant

With built-in support for Bixby and Amazon Alexa, the Multi Voice Assistant feature allows users to effortlessly control their TV and other smart home devices using voice commands. This functionality enhances convenience and offers a connected-home, hands-free experience.

Crystal Processor 4K

Equipped with the Crystal Processor 4K, the new TV provides enhanced picture quality with precise colour mapping. This powerful processor ensures that every shade of colour is displayed as intended, offering a lifelike 4K resolution for all content.

Contrast Enhancer

The Contrast Enhancer feature automatically adjusts the contrast settings across different parts of the screen, ensuring a more dynamic picture. By enhancing the depth and colour contrast, this feature delivers a more lifelike and three-dimensional viewing experience.

HDR (High Dynamic Range)

The Crystal 4K Dynamic TV also offers HDR technology that elevates the on-screen picture with rich darks and bright lights. Allowing viewers to see more visual detail in both dingy and over-exposed scenes, this feature brings out true-to-life colours and textures, making every frame more vivid and immersive.

Q-Symphony

The intelligent feature of Q-Symphony enables the TV’s built-in speakers and a connected soundbar to work together simultaneously, creating a richer and perfectly orchestrated surround sound experience. This feature ensures that viewers enjoy dynamic audio that complements the high-quality visuals, without muting the TV speakers.

OTS Lite

Object Tracking Sound Lite (OTS Lite) technology delivers a dynamic 3D sound experience by tracking the movement of on-screen elements and producing sound from the corresponding locations using multi-channel speakers. This feature enhances the audio quality of movies and shows, making the audio experience as captivating as the visual.

Adaptive Sound

The Adaptive Sound feature optimizes the audio output based on real-time scene analysis, providing the best sound experience for every type of content. This technology dynamically adjusts the sound settings to match the scene, enhancing the overall impact of the audio.

Pricing & Availability

The latest Crystal 4K Dynamic TV is available in 43-inch and 55-inch screen sizes at a starting price of INR 41990.

The Crystal 4K Dynamic TV is available on Samsung’s official online store Samsung.com & exclusively on Amazon.in

Fade-proof your fragrance: Easy tips to smell fresh all day long

Ready to turn heads with a fragrance that leaves a lasting impression? We get it – between India’s energetic pace and extreme weather conditions, keeping your scent going strong can be a challenge. But don’t let anything dampen your fragrance game. We’re here to equip you with insider secrets to unlock a captivating aroma that stays with you from the first rays of dawn till the last whispers of dusk.

Layer your fragrance: Layering is the secret to a long-lasting scent. Begin with a scented body wash or shower gel, followed by a scented body lotion. This creates a fragrant base that helps your perfume adhere better to your skin, making it moisturized as well. When you finally spritz on your perfume, the scent will be more pronounced and enduring.

Target your pulse points: To maximize the longevity of your perfume, apply it to your pulse points—areas where your skin is naturally warmer and can diffuse the fragrance more effectively. These include your wrists, neck, behind your ears, and the inside of your elbows. A light mist on your hair can also ensure you leave a trail of your delightful scent as you move.

Reapply as Needed: Lastly, don’t hesitate to reapply your perfume when needed. A quick spritz can rejuvenate your scent and keep you feeling fresh and confident. Make sure you apply sparingly to avoid overwhelming those around you.

Choose the perfect scent: The journey to an enchanting scent begins with selecting the perfect perfume. Use a fragrance that complements your personality and suits the occasion. For a refreshing and invigorating aroma, try ITC Engage l’amante Aqua,  it has fresh fragrance, and its green lavender notes are ideal for keeping you feeling revitalized throughout the day

According to fragrance expert Nikita Dumbani, understanding different fragrance notes is important for the longevity of the perfume. She further explains “Creating a fragrance that stays throughout the day involves understanding the science of scent diffusion. It is important to understand the fragrance notes, as it helps intensify the fragrance according to one’s preference. Furthermore, by layering them and targeting pulse points where warmth enhances diffusion, and occasionally reapplying, you ensure your scent stays vibrant from morning to night.”

Embrace these simple steps, and discover a world where your fragrance makes a statement, no matter what your day brings. With a little know-how and the captivating allure of a scent like ITC Engage l’amante Aqua, you’ll be turning heads and leaving a trail of confidence wherever you go.

Dale Carnegie Expands South India Presence with New Franchise in Tamil Nadu

Tamil Nadu, 4th September 2024: Dale Carnegie India, the global leader in professional development and leadership training, in partnership with Walchand PeopleFirst Limited (WPFL), proudly announces the launch of its new franchise in Tamil Nadu. This strategic expansion into one of India’s most vibrant economic regions underscores Dale Carnegie India’s mission to empower professionals and organizations with the skills needed to excel in today’s competitive business landscape.

The new franchise, led by Omnia Professional Ventures and guided by Sanjeev Nair, a seasoned leader with over 24 years of experience in the healthcare industry, is poised to transform the professional development landscape in Tamil Nadu. Nair’s deep understanding of the region’s economic and cultural nuances uniquely positions the franchise to address the specific needs of Tamil Nadu’s diverse industries, including technology, manufacturing, automotive, and more.

“Tamil Nadu, with its vast reservoir of talent, serves as a catalyst for transformative leadership and innovation across the nation,” said Pallavi Jha, Chairperson and Managing Director of Walchand PeopleFirst and Dale Carnegie Training India. “By bringing Dale Carnegie’s 112-year legacy across 86 countries to Tamil Nadu, we are looking forward to building human capital that will propel India’s next growth wave. Our focus is on cultivating a culture of continuous learning and adaptability, essential for strengthening economic resilience. With the expertise and dedication of our seasoned team, we are fully ready to set new benchmarks for professional and personal achievement.”

“Tamil Nadu, with its vast reservoir of talent, stands as a catalyst for transformative leadership and innovation across the nation,” said Pallavi Jha, Chairperson and Managing Director of Walchand PeopleFirst and Dale Carnegie Training India. “By extending Dale Carnegie’s 112-year legacy across 86 countries to Tamil Nadu, we aim to build human capital that will drive India’s next growth wave. Our commitment is to foster a culture of continuous learning and adaptability, which are crucial for strengthening economic resilience. With the expertise and dedication of our seasoned team, we are fully prepared to set new benchmarks for both professional and personal achievement.”

Dale Carnegie’s new Tamil Nadu franchise will offer a comprehensive range of training programs, including leadership development, communication mastery, sales effectiveness, public speaking, and human relations. These programs are designed to equip individuals and organizations with practical, hands-on skills that drive measurable results.

Commenting on the launch, Sanjeev Nair, the Franchise Owner for Tamil Nadu, said: “It is a privilege to bring Dale Carnegie’s transformative methodologies to Tamil Nadu, a state renowned for its entrepreneurial spirit and industrial diversity. Our mission is to empower professionals here to unlock their full potential, fostering innovation and excellence that will resonate across industries.” In addition to its core training offerings, the Tamil Nadu franchise will integrate services from WPFL’s Walchand Plus verticals, including Corporate Social Responsibility (CSR) initiatives, education and skilling programs, and HR consulting. These complementary services will provide a holistic approach to professional and organizational development, ensuring that businesses in Tamil Nadu have the tools to maximise their potential.

Tata Motors registered total sales of 71,693 units in August 2024

  • Total CV Sales of 27,207 units, -15% YoY
  • Total PV Sales of 44,486 units, -3% YoY

Chennai, September 1, 2024: Tata Motors Limited sales in the domestic & international market for August 2024 stood at 71,693 vehicles, compared to 78,010 units during August 2023.

  • Domestic Sales Performance:
CategoryAugust 2024August 2023% change (Y-o-Y)
Total Domestic Sales70,00676,261-8%
  • Commercial Vehicles:
CategoryAugust 2024August 2023Growth (Y-o-Y)
HCV Trucks7,1169,000-21%
ILMCV Trucks4,9655,207-5%
Passenger Carriers3,4102,98614%
SCV cargo and pickup10,37313,555-23%
CV Domestic25,86430,748-16%
CV IB1,3431,3291%
Total CV27,20732,077-15%

Domestic sale of MH&ICV in August 2024, including trucks and buses, stood at 12,008 units, compared to 13,506 units in August 2023.

Total sales for MH&ICV Domestic & International Business in August 2024, including trucks and buses, stood at 12,708 units compared to 14,016 units in August 2023.

  • Passenger Vehicles:
CategoryAugust 2024August 2023Growth (Y-o-Y)
Total PV Domestic (includes EV)44,14245,513-3%
PV IB344420-18%
Total PV (includes EV)44,48645,933-3%
EV (IB + Domestic)5,9356,236-5%

Includes sales of Tata Motors Passenger Vehicles Limited and Tata Passenger Electric Mobility Limited, both subsidiaries of Tata Motors Limited.

Meril Introduces New Edge Suture: A Benchmark in Surgical Precision

Chennai, 31 August 2024 – Meril, a global leader in advanced medical solutions, has
announced the launch of its latest innovation, the New Edge Suture. Designed to elevate
surgical performance, the New Edge Suture embodies precision, strength, and reliability,
setting a new benchmark in suturing technology.
This solution by Meril is meticulously engineered to meet the rigorous demands of Open,
Laparoscopic and Robotic surgeries. It is crafted from high-grade alloy and offers
exceptional tensile strength and flexibility for reliable performance. Its patented point
design and silicon multi-coating ensure smooth tissue penetration with minimal trauma,
while the ribbed design provides superior grip minimising needle breakage and enhancing
surgical precision and control. Additionally, thread elongation improves knot security,
reducing the risk of post-operative complications.
Speaking on the development, Mr Vivek Shah, CEO, Meril, stated, “The New Edge Suture is
a testament to our commitment to advancing surgical care in India and across the globe. By
integrating cutting-edge technology with superior engineering, we have developed a product
that not only meets the highest standards of precision but also delivers tangible benefits to
hospitals and healthcare providers. We are confident that, as we progress, New Edge Suture
will become indispensable in the pursuit of surgical excellence.”
The introduction of the New Edge Suture brings multiple advantages to hospitals and
surgical teams. Its enhanced durability and precision help reduce operating time and
minimise the risk of complications, leading to improved patient satisfaction and better
utilisation of surgical resources. For doctors, this means a more intuitive and efficient
suturing experience, which can lead to reduced fatigue and enhanced focus during lengthy
procedures. This reliability translates to fewer instrument failures, enhancing the overall
safety and effectiveness of surgeries.
Commenting on the occasion, Dr. Avanish Saklani, Professor Colorectal and Robotic
Surgery, Tata Memorial Centre, Mumbai, stated – “Meril’s New Edge sutures are poised to
revolutionize surgical care by setting a new standard in precision and strength. I am
confident that this innovation will help reduce complications and reoperations, leading to
more favourable patient outcomes and lower overall costs. Surgeons will benefit from
enhanced efficiency as these advanced sutures streamline procedures and facilitate faster
recoveries. This breakthrough represents a significant leap forward in surgical technology.”

Dr. Somashekhar S P, Chairman – Medical Advisory Board, Aster DM Healthcare – GCC &
India, Global Director – Aster International Institute of Oncology – GCC & India, Lead
Consultant – Surgical & Gynaecological Oncology & Robotic Surgeon, HIPEC & PIPAC Super-
specialist, “Using Meril’s Absorbable Sutures (Polyglactin 910) for subcutaneous closures
has been a game changer. The New Edge Sutures offer exceptional smoothness, reliable
tensile strength, and a predictable absorption rate, all while minimising tissue reaction. It’s a
product I trust for consistent results.”
Meril will continue to invest in cutting-edge innovation that improves precision and
efficiency, ushering in a new era of advanced healthcare solutions. By spearheading this
advancement, Meril reaffirms its dedication to improving patient outcomes and supporting
the global healthcare community.

EXPRESS AVENUE MALL CELEBRATED THE 14TH ANNIVERSARY….


Chennai, 1st September 2024: Chennai’s favourite and most sought-after shopping and entertainment landmark, Express Avenue Mall, celebrated the 14th Anniversary with extravagant events over a long weekend starting from August 30th Friday to September 01, Sunday.
Patrons were treated to trendiest of activities, leaving each with lasting memories.
The first day was marked with a truly distinctive experience for all, through a Fashion Show with the theme Hero'. Young and stunning models showcased most glamorous collections from brands at EA - ranging from haute couture to street style - there was something for every fashionista. The evening was followed by EA Retailers Awards, which honoured the accomplishments of leading retail brands, significant stakeholders and emerging players. On Saturday and Sunday there was array of events, with special mention on the excitement experienced by children from a city NGO, who were treated at the interactive gaming zones at EA, such as Time Zone, Playn’ Learn and Craash. They were also treated to snacks and sumptuous meals.


K-Pop live performances by a local band set the stage alive with music, dancing, and entertainment for all ages. A local K-Pop band performed live at EA, setting the stage alive with music, dancing, and entertainment for all ages.
Audiences witnessed an incredible performance by the band which truly had impactful moments.
Ms Kavita Singhania, MD of Express Infrastructure Pvt Ltd., thanked the retailers and patrons during this milestone occasion – “Express Avenue looks forward to another fantastic year of bringing joy, fashion, and community together and we thank our valued shoppers, for being a part of this journey with exclusive experiences!”
Visit www.expressavenue.in for more event schedules and follow the social media platforms for latest announcements.

Meril expands its healthcare education network with opening of Satellite Academy in Kochi

Meril, a global medical technology and education leader, has expanded its healthcare education network by launching the Meril Satellite Academy in Kerala’s port city, Kochi. This move reinforces the company’s dedication to advancing surgical standards and empowering healthcare professionals in India and worldwide.

In the fast-changing world of medicine, continuous learning and hands-on training are vital for healthcare providers. Recognizing this necessity, Meril Satellite Academies aim to balance theoretical learning and practical implementation, offering professionals a platform to enhance their skills and engage in global collaboration. Positioned within Kerala’s robust healthcare infrastructure and its emphasis on quality patient care, the Kochi Academy is strategically placed to meet the educational needs of healthcare professionals in Southern India.

The new academy is equipped with cutting-edge facilities, including advanced simulators and robotic systems, providing participants with an immersive, hands-on learning environment. The academy features lecture rooms, state-of-the-art audio-visual systems, and specialized simulation spaces, offering the right blend of theoretical knowledge and practical training.

In a state of jubilation, Manish Deshmukh, Chief Marketing Officer of Meril, said, “We believe that accessible, high-quality medical education is key to advancing patient care, and the new Meril Satellite Academy in Kochi is a critical part of that mission. By offering professionals in South India access to state-of-the-art technology and immersive training, we ensure they remain at the cutting edge of medical advancements. Our commitment is to provide healthcare professionals with the resources they need to succeed, and this academy is a step forward in that journey.”

Meril’s educational network already includes two prominent academies: the Vapi Academy in Gujarat, serving as the central hub for Meril’s global educational initiatives, and the Delhi Academy, which caters to healthcare professionals in Northern India with specialized training programs and advanced facilities. The company has ambitious plans to expand further its educational reach with the upcoming launch of new academies across the globe, including locations in Madrid (Spain); Philadelphia (USA); Seoul (South Korea); Kuala Lumpur (Malaysia); and Kolkata, (India).

Through these academies, Meril reinforces its dedication to providing top-tier medical education, equipping healthcare professionals globally to excel in patient care and introducing innovations in surgical practices.

For more details, visit https://www.merillife.com/meril-academy

RAI’s Chennai Retail Summit 2024 Drives Strategic Innovation in aTransforming Retail Landscape.


Chennai, August 28, 2024: The Retailers Association of India (RAI) held a landmark
‘Chennai Retail Summit 2024’ at the renowned ITC Grand Chola in Chennai, drawing
together leading decision-makers and industry frontrunners from across the Indian
retail sector. This year’s summit, centred on the theme “Changing World of Retail”
provided an engaging platform for retail executives and service providers to explore
emerging trends, share insights, and refine strategies in an ever-evolving retail
landscape.
The summit featured a stellar lineup of speakers, including Chockalingam S, Co-Founder
& Director of Opn Advertising Pvt. Ltd.; Balachandar R, Director of Junior Kuppanna; C K
Kumaravel, Co-Founder & CMD of Naturals Salon; Saurabh Kumar, CEO – Retail at
Kaleesuwari Group; Gautam Saraogi, CEO of Go Fashion (India) Ltd. (Go Colors); and
Madhumitha Udaykumar, Co-Founder & COO of The Indus Valley. Each speaker brought
a wealth of knowledge and experience, offering valuable insights into the challenges and
opportunities faced by the retail industry today.
Speaking about the Chennai Retail Summit, Kumar Rajagopalan – Chief Executive
Officer, Retailers Association of India (RAI), said, “Chennai Retail Summit highlights
the strength of Chennai as a market that was one of the earliest adopters of the chain
store model in India. Retailers from the region —across Tier 1 to Tier 3—have successfully
navigated the complexities of modern retail while staying true to their cultural roots. In an
industry marked by critical shifts such as time poverty and the growing demand for
hyperlocal solutions, the region’s ability to retain tradition while embracing
modernisation sets it apart. As consumers increasingly prioritise convenience and
personalized experiences, retailers must pivot their strategies to meet these evolving
needs. The ability to adapt quickly and innovate in response to these changes is what will
define success in this dynamic market.”
Sonali Lalvani, CEO, Toniq Retail Brands, said, “The modern retail environment
demands agility and an in-depth understanding of consumer behaviour. As retail shifts
from traditional brick-and-mortar to omnichannel experiences, brands that prioritise
seamless customer journeys and personalized interactions will thrive in this
competitive market.”
Anand Bharadwaj, Co-Founder, Sweet Karam Coffee, said, “In today’s retail
landscape, it’s not just about selling a product; it’s about creating a story that resonates
with consumers along with the right value-added experiences. As we see a shift toward
local and authentic preferences, brands that can harness the power of tradition with a
contemporary twist and blend it with modern retail practices will find themselves
leading the way.”

C K Kumaravel, Co-Founder & CMD, Naturals Salon:
The future of retail lies in the ability to innovate using technology while staying true to
your brand’s core values. In the beauty and wellness sector, this means continuously
evolving our services to meet the changing needs of our customers while maintaining
the essence of what makes us unique. The key is to listen, adapt, and always put the
customer first.
Madhumitha Udaykumar, Co-Founder & COO, The Indus Valley, said, “Indians are
more likely to choose a healthy product over an unhealthy one, with an increasing
preference for toxin-free and safe options. This shift accompanies a trend toward
premiumization. Thankfully, today’s customers are very vocal about their needs. For
retailers, this means a significant opportunity to expand their sales pie and increase
gross margins by introducing these new-age offerings driven by customer demand.”
The Chennai Retail Summit 2024 once again underscored RAI’s commitment to
supporting the growth and advancement of the retail sector, offering a vibrant forum
for industry leaders to collaborate, innovate, and drive the future of retail in India.

The Sleep Company announces India’s largest mattress giveaway; to give around INR 1 Crore worth of mattress for free across four cities


Around INR 25 lakhs worth mattresses will be up for grabs for Chennaites on August 31, 2024
Chennai, 27th August 2024: Chennaites, get ready to claim your dream mattress at The Sleep Company (TSC) stores on 31st August 2024. The giveaway of 100 free mattresses worth around INR 25 lakhs will take place from 11AM to 1PM on a first-come, first-served basis. For a decade-long good night’s sleep all you need to do is reach the nearest TSC store in the locations mentioned here – Nungambakkam, OMR, Anna Nagar, and Adyar. This is as part of its massive giveaway wherein the company is offering around INR 1 Crore worth of free mattresses across major metros including Chennai, Mumbai, Delhi and Hyderabad.
This makes it India’s first mattress brand to announce such a huge giveaway and is a testament to the leadership’s vision of helping India sleep better. TSC recently launched its 100th store in India and is delighted to celebrate this milestone with this offer, making it a unique opportunity for Chennaites to experience the unparalleled comfort and quality of its mattress.
India’s leading Comfort-Tech brand, The Sleep Company is one of the fastest D2C brands to reach the milestone of opening 100 COCO (Company-Owned, Company Operated) stores in just two years of marking its foray into offline retail business. The company opened its first store in Bengaluru in June 2022.
The Sleep Company Cofounder, Priyanka Salot said, “We are thrilled to celebrate the 100th store milestone by giving away 400 free mattresses across India in our mission to help the people sleep better. In addition to Chennai, the giveaway will take place across Mumbai, Delhi-NCR and Hyderabad. In the first phase, we conducted a similar giveaway in Bengaluru, making this India’s largest mattress giveaway worth INR 1.25 crores. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey and this is a true reflection of the strong bond we share with them. People across the key metros, including in Chennai, are often faced with sleep deprivation issues due to their busy and hectic lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have out-of-the-world sleeping experience for over a decade.’’
Ripal Chopda, Chief Marketing Officer of The Sleep Company added, “This giveaway is our way of thanking Chennaites for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”
The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionizing sleeping and sitting solutions. As one of the country’s fastest growing brands, it is at the forefront of reshaping both the D2C as well as the omnichannel landscape in the mattress industry. Founded in 2019 by Priyanka and Harshil Salot, the company stands true to its commitment of offering customers the best sleeping experience. In just 4.5 years since inception, The Sleep Company has achieved a significant milestone of achieving INR 500 ARR in FY24 and is well positioned to touch the INR 1000 crore mark in the next 2-3 years.
The Sleep Company offers a wide range of products, including smart recliner beds, pillows, office chairs, & recliner sofas. We encourage all Chennaites to visit the designated locations early to secure their chance to win a free mattress.
Locate the designated store here: https://thesleepcompany.in/pages/our-store

DION Electric Vehicles Unveils Two New Two-Wheeler Models

● Thiru. T. M. Anbarasan, Minister of MSME and Tamil Nadu Urban Habitation
Development Board, and Thiru.T. Mano Thangaraj, Minister of Milk & Dairy
Development, Government of Tamil Nadu, launch the vehicles
● Company opens a new showroom at Ramapuram in Chennai for the display
and sale of its two-wheeler and three-wheeler models


Chennai, August, 23 2024
DION Electric Vehicles, a fast-growing smart mobility brand owned by Powertrans
Mobility Ltd, has introduced two new unique e-scooter models: Augusta SP, and Asta
FH. The company has also opened its new showroom in Chennai at Ramapuram.
DION’s product portfolio consists of seven EV models. It has three showrooms and five
service centers. Through a partnership with a service provider, customers can access
vehicle servicing at 256 stations across Tamil Nadu.
Thiru. T. M. Anbarasan, Minister of MSME and Tamil Nadu Urban Habitation
Development Board, and Thiru. Mano Thangaraj, Minister of Milk & Dairy Development,
Government of Tamil Nadu, inaugurated the two-wheeler models and the new
showroom, respectively, in the presence of guests of honour: Chevalier Dr. V. G.
Santhosam, Chairman of VGP Group of Companies; Ms. Rathika Selvi Venkatesh
Pannaiyar, former Member of Parliament and Ex Minister, Govt of India and Mr.
Prashanth Vijayamma, Director of AIOFT Ventures Limited, Bengaluru.
Top management from Power Trans Mobility, including CEO Mr. S. M. Antony Thomas,
Managing Director Ms. A. Anusha Margaret, and directors Ms. A. Ashika Rit and Mr. J.
Vinodh Jeyaraj, took part in the event. Also present were the company’s financial
advisor, Mr. CA A. John Moris, Managing Partner of A John Moris & Co Chartered
Accountants and legal advisor, Mr. P. Jesus Morris Ravi, a senior advocate.
Augusta SP e-scooter offers high performance with a 7.5 KW peak PMSM hub motor,
reaching top speeds of 120 kmph. Safety and comfort are ensured by advanced braking
systems and front telescopic suspension, with Augusta SP featuring rear spring load
hydraulic suspension and Asta FH a rear mono spring load hydraulic setup. Both
models include anti-theft locks, front projector LEDs, and rear LEDs for visibility.

Augusta SP boasts a 4.3 KW lithium-ion traction battery with a range of up to 110
kilometers, while Asta FH is designed for peak performance. Both vehicles charge
efficiently with a 1Kva charger in just 4-5 hours, making them reliable choices for riders
seeking speed and modern technology. Augusta SP has an on-road price of Rs
1,79,750, while Asta FH is priced at Rs 1,29,999. An inaugural offer provides a discount
of up to Rs 22,000/- till 23 rd Sep. starting today.
In his comments, Mr. S. M. Antony Thomas said, “We are thrilled to launch our two
new 2-wheeler models, which are a testament to our commitment to innovation and
excellence. These vehicles are equipped with advanced PMSM motors, cutting-edge
batteries, and the latest electrical and electronic systems tailored to each model’s
needs. Since our inception in 2020, we have introduced two models in both the 3-
wheeler and 2-wheeler segments, and the positive market response to their
performance has been incredibly encouraging. As we continue to grow, we are excited
to expand our reach and establish a pan-India presence, bringing our state-of-the-art
electric vehicles to more customers across the country.”
Powertrans Mobility Ltd manufactures electric vehicles and their components. It also
has plans to install charging and swapping stations. The company currently focuses on
producing electric bikes, e-scooters, and electric loaders. It has a dedicated team for
R&D, design, and manufacturing.
For more details, please visit: www.dionev.com