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May 13, 2025

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Elevate Your Bathing Habit: Tips for a Rejuvenating Experience

While bathing is a routine activity, it doesn’t have to be mundane. By adding a few thoughtful touches, you can transform your bath into a special, rejuvenating experience. Imagine stepping into a bath that feels like a mini-retreat, leaving you refreshed and rejuvenated.
World Bathing Day offers the perfect opportunity to pause, relax, and enjoy a moment of pure bliss. Elevate your regular bathing routine with these simple yet effective tips to transform your bath into a holistic experience that soothes the skin, body and mind.

  1. Simplify Your Atmosphere
    Creating a relaxing atmosphere doesn’t need to be complicated. Just dim the lights or light a few candles to create a softer ambience. Play your favorite soothing music or nature sounds to set the mood. These small adjustments can make a big difference in how relaxed you feel.
  2. Exfoliate for Smooth Skin
    Before stepping into the bath, take a few minutes to exfoliate your skin. Use a gentle scrub or a dry brush to remove dead skin cells. Exfoliating helps to reveal smoother skin and allows moisturizing products to penetrate deeply, maximizing their benefits.
  3. Choose the Right Water Temperature
    The temperature of your bathwater plays a crucial role in your overall experience. A lukewarm bath is ideal for relaxation as it helps soothe muscles and calm the mind. If you’re seeking an invigorating experience, a cooler bath can refresh and energizes you, especially on a hot day.
  4. Use a Body Wash with a High Foaming Formula
    A body wash is an essential part of your bathing routine, providing a refreshing and cleansing experience for your skin. Choosing the right body wash can elevate your bathing experience to new heights. A high-foaming body wash creates a rich lather that feels indulgent and helps cleanse your skin thoroughly. The ITC Vivel Lavender and Almond Body Wash is an excellent choice. It combines the soothing scent of lavender with the moisturizing benefits of almond oil, leaving your skin feeling soft and nourished. The gentle fragrance helps you relax while the rich lather cleanses and hydrates your skin.
  5. Changing the tap or shower filter
    Changing your tap or shower filter can make a significant difference in the quality of your bath. Filters help remove impurities from the water, making it gentler on your skin and hair. This small change can enhance your bathing experience by ensuring that the water you use is as clean and pure as possible.
    ITC Vivel’s brand ambassador, Sonam Kapoor, says, “To begin everyday fresh and fragrant is something I always stand by. We may feel that bathing is routine, but a good bath really helps start and end the day right. A relaxing bath routine is the perfect way to end a tiring day. I love soaking in an indulgent and fragrant bath and one of my favourite fragrances is Lavender. My go to is the ITC Vivel Lavender and Almond Oil Body Wash, it has heavenly scents and helps nourish and moisturise my skin, keeping it soft and supple.”

Following these simple yet effective tips can make the most of World Bathing Day. Turn your bath into a rejuvenating escape that pampers your senses and revitalizes your spirit.

Rashmika Mandanna unveils her bathing rituals on World Bathing Day with ITC Fiama

Chennai 20.06.2024 Amidst the hustle and bustle of life, we often neglect the simple act of bathing. However, in many parts of the world, bathing has become a cherished ritual, integral to self-care and wellness. On World Bathing Day, actress and ITC Fiama brand ambassador Rashmika Mandanna urges everyone to embrace bathing as a moment of self-care, encouraging us to celebrate the time we spend with ourselves, transforming a mundane routine into a rejuvenating and joyful experience.
Rashmika’s approach to self- care starts with an indulgent bath…
For Rashmika, a good bathing routine is the first step in self-care. She says “Even on the busiest days with endless work, I turn to an indulgent and relaxing bath to help me unwind in the best way possible. Growing up, sandalwood has been a holy grail for skincare, and I get all its natural goodness from ITC Fiama’s Sandalwood Oil and Patchouli gel bathing bar. The heavenly fragrance and incredible skin-conditioning properties keep my skin supple and nourished. It rekindles the joy of bathing, transforming a simple routine into a blissful, rejuvenating escape.”
Rashmika’s Must-Haves in Her Bathing Routine
Rashmika’s bathing ritual revolves around nourishing and pampering her skin, especially after long days on set. Alongside natural body oils and moisturizers that keep her skin hydrated and glowing, Rashmika relies on ITC Fiama Sandalwood Oil & Patchouli Shower Gel for a luxurious shower experience.
“I find solace in the calming aroma of sandalwood oil, which not only relaxes my senses but also nourishes my skin deeply. ITC Fiama Sandalwood Oil & Patchouli Shower Gel, with its blend of sandalwood oil and patchouli, leaves my skin feeling refreshed and rejuvenated, making it an essential part of my bathing regimen. The skin conditioners in the shower gel work their magic to give my skin a soft glow.”
One Ingredient She Swears by for Soft and Radiant Skin
As most of her days are spent in front of the camera, Rashmika ensures to maintain a holistic body care and skincare routine. “In my skincare and body care routine, I prioritize natural and nourishing ingredients that promote both physical and emotional well-being,” she shares. “One ingredient that holds a special place in my regimen is sandalwood. Its calming properties not only benefit my skin but also help me unwind and relax”
She further adds, “The aroma of sandalwood instantly evokes memories of my childhood home and my Coorgi roots. It’s remarkable how this fragrance has the power to transport me back to those cherished moments, filling my day with warmth and comfort. It’s a beautiful reminder of where I come from and the values that shape me”
Rashmika stresses on choosing right ingredients..
Rashmika emphasizes the importance of selecting the right ingredients for skincare and body care, driven by her pursuit of healthy skin and overall well-being. “I started with basic skincare and body care steps and gradually incorporated more holistic practices, such as mindfulness and using natural products,” she explains. “I have also learned the significance of choosing products that contribute to a comprehensive body care routine. As I’ve become more attuned to my skin’s unique needs and adopted a mindful approach, my routine has evolved to prioritize nourishment, simplicity, and overall wellness. It’s been a journey of growth, self-love, and discovering what truly works best for me.”
Eat, Drink, Sleep, Glow: Rashmika’s Tips for Healthy, Radiant Skin
Rashmika emphasizes how important it is for her to follow a proper routine for physical health, as taking care of oneself is crucial for maintaining a healthy skin glow. Maintaining a balanced diet, staying well-hydrated, and getting ample rest are essential for her. “I prioritize a diet rich in water and fruits, consciously steering clear of ingredients that can trigger any allergic reactions. Additionally, I refrain from consuming oily foods” Rashmika shares. “I also try to focus on either of these -strength training, yoga, swimming, and walks, at least three days a week”.
Rashmika’s message to her fans on World Bathing Day
Rashmika strongly believes in embracing one’s natural beauty and enveloping oneself in positivity is essential for overall well-being. “I feel, all young women out there should embrace their natural beauty. Concentrate on nurturing yourself from within, give priority to self-care, use natural ingredients in your skincare and body care routines, and envelop yourself in positivity. You are unique and beautiful just as you are” shares Rashmika.
Celebrate World Bathing Day by transforming your daily shower routine into a delightful and luxurious experience with ITC Fiama. Embrace moments of bliss and self-care each morning, rejuvenating your senses and nourishing your skin.

Visit www.fiama.in to explore a wide range of products that will elevate your bathing ritual to new heights of indulgence and enjoyment.

Santhosh Malliah

First Galaxy Watch FE Empowers Even More Users With Samsung’s Advanced Health Monitoring Technology

Galaxy Watch FE offers holistic health insights and connected Samsung Galaxy experiences with stylish design

Chennai, India – June 13, 2024: Samsung Electronics today announced the release of Galaxy Watch FE, a new addition to the Samsung smartwatch lineup designed to extend Samsung’s advanced and holistic wellness experience to even more users. Incorporating the groundbreaking hardware performance and advanced health and fitness monitoring features of Galaxy Watch, the Galaxy Watch FE features a stylish design and durable design. This new smartwatch is ideal for those looking to begin their journey to improve their overall wellness with comprehensive insights.

“At Samsung, we strive to bring health and fitness monitoring capabilities to as many people around the world as possible, helping them to make the changes needed to improve their wellness daily and help them reach their goals,” said Junho Park, VP and Head of the Galaxy Ecosystem Product Planning Team, Mobile eXperience Business at Samsung Electronics. “We’re excited to add the new Galaxy Watch FE to our wearables portfolio, offering more people access to personalized health insights that empower them to be motivated and stay healthier day and night.”

Style and Durability That Powers Everyday Wellness

The Galaxy Watch FE, available in a size of 40mm, offers a refreshed look and feel based on the iconic design of the Galaxy Watch series. It comes in three colors — Black, Pink Gold and Silver — with new watch bands featuring distinct blue and orange stitching, enhancing the design and providing a stylish device that complements any look. In addition, Galaxy Watch FE offers a variety of new watch faces that allow users to customize their watch, while the one-click band also makes it easy to switch the band to mix and match to meet their style. Galaxy Watch FE features a Sapphire Crystal glass offering superior durability, which provides users with protection against scratches during day-to-day use.

Making Every Day Healthier and More Motivated

Equipped with Samsung’s advanced BioActive Sensor, Galaxy Watch FE provides an array of powerful fitness and wellness functions that deliver personalized and actionable tips around the clock. To support better sleep for a good start to each day, Galaxy Watch FE offers a variety of advanced sleep features, from monitoring sleep patterns to sleep coaching and helping to create a sleep-friendly environment. Plus, users can monitor their holistic heart health with a pack of heart health monitoring features. Galaxy Watch FE offers HR Alert to detect abnormally high or low heart rates and the Irregular Heart Rhythm Notification (IHRN) feature to proactively monitor heart rhythms suggestive of atrial fibrillation (Afib). In addition, users can get a deeper understanding of their heart health by monitoring Blood Pressure and ECG.
Users can track more than 100 different workouts along with their progress right from their wrist. For runners, advanced running analysis helps users not only analyze overall performance to maximize efficiency but can also provide insights and guidance to help prevent injury so they can keep moving toward their goals. For a more optimal running experience, Personalized Heart Rate Zone helps users set their own goals based on their physical capabilities.

Galaxy Watch FE helps users achieve their health goals and stay motivated. Body Composition provides comprehensive body and fitness data as indicators to track progress. In addition, users can receive motivational messages throughout their wellness journey to keep improving.

Experiences Powered by the Galaxy Ecosystem

As with every Galaxy Watch series, the FE offers seamless connected experiences between Samsung Galaxy devices. Users can quickly and easily locate their phone when disconnected from their Watch with Find My Phone. Remotely control your connected Samsung smartphone camera with Camera Controller to switch mode, change angle or zoom right from the wrist. Galaxy Watch FE supports Samsung Wallet, meaning users can pay for purchases as well as access identification cards such as their driver’s license or student ID on their smartwatch for a truly all-in-one digital wallet.

Availability

Galaxy Watch FE will be available globally this summer. To learn more about Galaxy Watch FE, please visit: www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/galaxy-watch.

CELEBRITY CHEF SARAH TODD UNVEILS PHOENIX SHOPPING FESTIVAL 2024

Culinary Master Class by Sarah Todd focussed on Pasta and Indian dishes.

Chennai, June 15th, 2024Celebrity Chef Sarah Todd unveiled the Phoenix Shopping Festival 2024 today amid much fanfare. She conducted an exclusive two-hour MasterClass in Lower Ground Floor Palladium, Chennai focussing on pasta and Indian dishes, which saw the participation of 200+ enthusiastic women. 

The Australian celebrity chef, model, restaurateur, and cookbook author cooked three signature dishes – Prawn Farce with spice, confit prawns with chat masala salsa and spiced prawn blanc during the Master Class and also interacted with the guests during the ‘Meet and Greet’ event.  Her charismaand extraordinary culinary skill kept the participants engaged through the session. 

Sharing her thoughts about the event, Sarah Todd said, “It is heart-warming to see so many participants attend my Master Class.  My association with India has immensely influenced my cooking style. I use the best of both cuisines – Indian and French – and what comes out is a beautiful fusion. I have a deep connect with India and that reflects in my cooking.” 

Sarah Todd unveiled mind-blowing deals and wins, as well. During the shopping festival, which is on till end of August, customers who shop for Rs 25,000 or above, stand a chance to win big prizes. There is a grand prize – Kawasaki Ninja 600 – which is waiting to be won by the lucky one. A range of daily, weekly, and monthly prizes like domestic holiday staycationvouchers, jewellery, TVs, ACs, refrigerators, luxury watches, luxury mobile phones, home decors and more.

Speaking on the occasion, Mr. Sabari Nair, Centre Director at Phoenix Marketcity and Palladium Chennai, said, “We are elated to have Sarah Todd inaugurate the Phoenix Shopping Festival 2024. The Master Class by Sarah Todd was interactive and was well-received. The dishes she cooked along with an Indian twist appealed to the participants and audience alike. The unique session with an accomplished chef like Sarah Todd served as an opportunity for participants to hone their cooking skills.”  

Postcards from Meghalaya premieres on National Geographic, with airing of

‘A Shillong Odyssey’

~A Visual Journey into the Heart of Meghalaya’s Culture, Cuisine, and Scenic Splendour~


Chennai, June 13, 2024: Department of Tourism, Government of Meghalaya announces the
premiere of ‘Postcards from Meghalaya’ on National Geographic. This enchanting series
aims to transport viewers to the mesmerizing landscapes of Meghalaya, highlighting its rich
cultural heritage, breathtaking natural beauty, and mouthwatering cuisine.
Produced by National Geographic Creative Works, ‘Postcards from Meghalaya’ offers an
immersive exploration of the state’s hidden gems and cherished traditions. From the bustling
streets of Shillong to the serene waters of Umiam Lake and the iconic living root bridges of
Nongriat, the show captures the diverse and picturesque locales of Meghalaya. Each episode
delves into the unique traditions and indigenous knowledge of the Khasi people, revealing
their deep connection to the land and their role as stewards of its lush ecosystems.
The host of the programme Larisa D’Sa shared her perspective on Meghalaya, describing it
as a region ripe for exploration and adventure. She expressed her excitement for solo
journeys through Meghalaya, emphasizing the thrill of uncovering hidden treasures and
meeting remarkable individuals along the way. Larisa painted a vivid picture of Meghalaya’s
natural beauty and cultural richness, inviting others to join her in experiencing its wonders
firsthand.
Meghalaya, often referred to as the “Abode of Clouds,” is renowned for its stunning vistas
and vibrant culture. The series provides viewers with an intimate look at the local lifestyle,
music, including traditional customs and culinary delights that are sure to tantalize the taste
buds. From spicy bamboo shoots to succulent smoked meats, ‘Postcards from Meghalaya’
showcases the rich flavours and cooking techniques that define the region’s rich food and
culinary culture.
Join us on this extraordinary journey as ‘Postcards from Meghalaya’ premieres on National
Geographic. Whether you are an adventurer, foodie, or culture enthusiast, this series promises

to ignite your wanderlust and deepen your appreciation for one of India’s most captivating
states. Tune in and let the beauty of Meghalaya capture your heart.

Postcards from Meghalaya premieres on National Geographic, with airing of ‘A Shillong Odyssey’

~A Visual Journey into the Heart of Meghalaya’s Culture, Cuisine, and Scenic Splendour~
Chennai, June 13, 2024: Department of Tourism, Government of Meghalaya announces the
premiere of ‘Postcards from Meghalaya’ on National Geographic. This enchanting series
aims to transport viewers to the mesmerizing landscapes of Meghalaya, highlighting its rich
cultural heritage, breathtaking natural beauty, and mouthwatering cuisine.
Produced by National Geographic Creative Works, ‘Postcards from Meghalaya’ offers an
immersive exploration of the state’s hidden gems and cherished traditions. From the bustling
streets of Shillong to the serene waters of Umiam Lake and the iconic living root bridges of
Nongriat, the show captures the diverse and picturesque locales of Meghalaya. Each episode
delves into the unique traditions and indigenous knowledge of the Khasi people, revealing
their deep connection to the land and their role as stewards of its lush ecosystems.
The host of the programme Larisa D’Sa shared her perspective on Meghalaya, describing it
as a region ripe for exploration and adventure. She expressed her excitement for solo
journeys through Meghalaya, emphasizing the thrill of uncovering hidden treasures and
meeting remarkable individuals along the way. Larisa painted a vivid picture of Meghalaya’s
natural beauty and cultural richness, inviting others to join her in experiencing its wonders
firsthand.
Meghalaya, often referred to as the “Abode of Clouds,” is renowned for its stunning vistas
and vibrant culture. The series provides viewers with an intimate look at the local lifestyle,
music, including traditional customs and culinary delights that are sure to tantalize the taste
buds. From spicy bamboo shoots to succulent smoked meats, ‘Postcards from Meghalaya’
showcases the rich flavours and cooking techniques that define the region’s rich food and
culinary culture.
Join us on this extraordinary journey as ‘Postcards from Meghalaya’ premieres on National
Geographic. Whether you are an adventurer, foodie, or culture enthusiast, this series promises

to ignite your wanderlust and deepen your appreciation for one of India’s most captivating
states. Tune in and let the beauty of Meghalaya capture your heart.

Toyota Kirloskar Motor Opens Its First Company Owned Toyota Used Car Outlet (TUCO) Facility in New Delhi

Chennai, 11 June 2024: Demonstrating its commitment to a customer-first philosophy, Toyota Kirloskar Motor (TKM) today inaugurated its First Company Owned Toyota Used Car Outlet (TUCO) in New Delhi, second in India, under the brand name of “Toyota U-Trust”. Aimed at offering customers with high-quality and safe used cars, Toyota U-Trust offers convenience, transparency, and peace of mind during the process of buying as well as selling of Toyota cars. This new facility spans over a vast 15,000 square feet with a capacity to display over 20+ Toyota certified vehicles.
As a retail touchpoint intended for both buying and selling of Toyota vehicles, all cars at TUCO go through comprehensive 203-points inspection based on the global Toyota standards to determine the quality level after due diligence of documentation including service history check. The inspections also include rigorous safety, structural rigidity and performance check. With the signature ‘MARU MARU’ signifying ‘high quality precision cleaning’ exclusive to Toyota, TUCO business reinforces TKM’s commitment to fostering a transparent and reliable used car market for Toyota customers across India. Moreover, Toyota U-Trust outlets strive to replicate the ambiance and customer experience synonymous with purchasing a brand-new vehicle.
Buyers can choose from a wide variety of high-quality Toyota models, assured of complete transparency, hassle free documentation and fair competitive pricing. The digitally integrated showroom enhances the customer experience by providing holistic vehicle history and valuation. Additionally, customers can evaluate their vehicles online through the Toyota U-Trust website by selecting the ‘valuate your car’ option. Additionally, manifesting the true Toyota customer centric approach towards after sales service, TUCO certified used cars are backed with a warranty of up to 30,000kms, OR 2 years and up to 3 free services, at any Toyota Service Centres nationwide.
For sellers, TUCO offers the best price in the market whilst ensuring a peaceful and hassle-free sales process.
Sharing details on the company’s growing focus on used car business, Mr. Takashi Takamiya, Vice President, Toyota Kirloskar Motor said, “Used car business is a key pillar of Toyota’s overall business and growth strategy here in India which is also closely aligning with our vision of ‘Mobility for All’. Therefore, the expansion of TUCO with the inauguration of our first used car outlet in New Delhi exemplifies our dedication to quality, reliability, and customer satisfaction. Above all, this new outlet upholds the standards synonymous with Toyota products and our benchmark service experience.
With the Indian used car market projected to grow at a CAGR of 8% and currently being 1.3 times the size of the new car market, the sector holds significant growth potential. Our recent expansion of the Toyota Company Owned Outlet in Delhi and plans for more outlets across key cities underscore TKM’s strategy to create a seamless, transparent, and reliable used car market for our customers, emphasizing quality and safety-focused refurbishment.”
Present at the event, Mr. Atul Sood, Project Vice President, Toyota Kirloskar Motor said, “The opening of the New Delhi TUCO facility marks a significant milestone for Toyota Kirloskar Motor. We are thrilled to expand our footprint in the used car market, providing customers with a trustworthy and transparent experience to buy and sell their Toyota cars, with one roof solution for all value-added services.
Every pre-owned vehicle undergoes refurbishment by our own technicians using Toyota Genuine parts at our exclusive centres. A comprehensive 203-point inspection are conducted in accordance with global Toyota standards, ensuring superior quality and reliability. This commitment is also further reinforced by Toyota’s guarantee of hassle-free after-sales service support, ensuring a seamless and delightful ownership experience.”
Toyota Kirloskar Motor forayed into used car business in 2022 with the inauguration of its first facility in Bangalore in 2022, which made TKM the first auto manufacturer in India to offer fully OEM (Original Equipment Manufacturer) refurbished used cars to customers. In addition,
Overview of TKM
Equity participation Toyota Motor Corporation (Japan) : 89%, Kirloskar Systems Limited (India) : 11%
Number of employees Approx. 6,000
Land area Approx. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Up to 3,42,000 units

Overview of TKM 1st Plant:
Established October 1997 (start of production: December 1999)
Location Bidadi
Products Innova HyCross, Innova Crysta , Fortuner, Legender manufactured in India.
Installed Production capacity Up to 1,32,000 units

Overview of TKM 2nd Plant:
Start of Production December 2010
Location On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products Camry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacity Up to 2,10,000 units
*Other Toyota Models: Glanza, Rumion, Urban Cruiser Taisor
**Imported as CBU: Vellfire, LC 300

“BNC Motors Enhances Automotive Experience: Unveils New Experience

Center in Pudukkottai, Tamil Nadu”

Pudukkottai, 11 th June, 2024: BNC Morots, a leading electric motorcycle manufacturer
headquartered in Coimbatore, is excited to announce the opening of its new Experience Center at
Sakthi E Wheelers, Kattiyavayal Open Stage, SH 71, Pudukottai, TamilNadu 622003. This expansion
marks a significant stride forward in their ongoing journey to establish a robust presence across the
South market. The new dealership was inaugurated by Dr. C. Vijaya Baskar, Ex MLA.
As part of the inaugural offer, Challenger S110 will be offered at a revised price of 99,900/-, while
the Challenger S125 variant is available for purchase at 1,45,000/-. The BNC Challenger S110,
renowned for its superior ride stability with a 1354mm wheelbase comparable to leading 150cc
motorcycles in India, is powered by locally manufactured components including chassis,
powertrain, and the in-house Etrol 40 battery boasting a 2.1 kWh capacity. This configuration
ensures a top speed of 75 km/hr and 90 km range in Eco mode, with a reasonable charging time of
3.5 to 4 hours and a standard 5-year warranty. For enhanced range capabilities, the Challenger
S125 variant is equipped with a swappable battery option, doubling the capacity to 4.2 kWh and
extending the range to 180 km in Eco mode, driven by a 3 kw peak motor achieving the same top
speed. Charging is convenient with a standard portable charger, with an option to purchase a fast
charger separately along with the Swap–ready battery.
Mr. Anirudh Ravi Narayanan, CEO of BNC Motors Pvt Ltd commented saying- We’re excited to
bring the BNC Motors experience to Pudukkottai. This new center is not just about showcasing our
electric motorcycles; it’s about creating a hub where enthusiasts and curious minds alike can
explore, learn, and be inspired by the future of mobility. We’re committed to making sustainable
transportation accessible and enjoyable for everyone in the South market, and hope to see more
customers adopting to EV vehicles.”
The BNC Motors dealership will operate from 9:00 AM to 9:00 PM daily. For more information,
please visit www.bncmotors.in.

Revolutionizing Mobile Experiences With a Hybrid AI Approach

Human-Centric, Hybrid AI Opens up New Possibilities: Samsung’s Won-Joon Choi
Chennai June 10, 2024 – The world is at the beginning of the most exciting and probably one of the most historic moments in technology. The era of mobile AI is here — which for Samsung opened up by the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.

Revolutionizing Mobile Experiences With a Hybrid AI Approach

To bring the real-life benefits of generative AI technology to the Galaxy S24 series, Samsung took a hybrid approach to our AI integration. AI offers so many possibilities, and Samsung believes mobile devices are the primary access point for unlocking its potential as users around the globe continue to rely on their phones for most of their day-to-day needs.

The essential role that mobile devices play in everyday life means they are very personal items that people use during many critical and memorable moments. Samsung understands these behaviors and believes smartphones should work harder so that users can truly make the most of important moments in a simpler, more intuitive and more epic way. Samsung also recognizes the importance of privacy which is why the brand gives users full control over what they share and what they keep private.

“We believe our hybrid approach is the most practical and reliable solution to meet all these needs and puts Samsung ahead of the curve. We are providing users with a balance between the instant responsiveness and extra privacy assurance of on-device AI and the versatility of cloud-based AI through open collaborations with industry-leading partners in offering a variety of functions they need for daily life,” said Won-Joon Choi, EVP & Head of Mobile R&D Office, Mobile eXperience Business at Samsung Electronics

Expanding Possibilities with On-Device AI

Samsung made the Live Translate feature on-device AI based because voice calls are the most basic feature of a smartphone, yet also an intimate and private means of communication. Samsung has committed to empowering users to communicate without language barriers, while at the same time ensuring every communication is safe and private.

“To make this feature a reality, our R&D team worked day and night as part of a collaborative process that truly brought out the best in our teams. From determining the right size of AI language models to training and testing in real-life scenarios, our R&D organizations within the MX business challenged themselves and pushed beyond the limits of what we thought was possible to get this feature running entirely on-device,” Mr Choi said.

Samsung’s global R&D networks around the world, which are in charge of growing the best talents and developing core technologies in each region, have also played a pivotal role. Samsung Research Centers around the globe, including Poland, China, India and Vietnam, have dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are very cultural, contemporary and localized, so to help people break down language barriers and communicate more naturally, the role of our local R&D offices is even more crucial in opening up new possibilities for users in more regions than ever before.

All these efforts have enabled Samsung to offer something completely new which we are excited to share. Soon, Samsung is extending the power of Galaxy AI beyond Samsung’s own native calling app by expanding Live Translate to other third-party message apps to support voice calls. So you can stay in contact with friends or colleagues, communicating on your favorite apps in multiple languages.

And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues like personal data being shared outside their phone when using Live Translate.

Samsung expects that more and more mobile AI features will be incorporated inside mobile devices as the intelligent computing power of the latest chips — particularly NPUs — advances at a blazing fast speed, along with other technologies. This will enable more people to embrace AI and make every day more convenient while offering greater peace of mind.

Growing Galaxy AI for Tomorrow’s Needs, Today
“This exciting news is all part of the extension of our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on the Galaxy S24 series was only the start. To deliver a completely new and unique AI experience, we will further optimize the Galaxy AI experience for the upcoming foldable devices. Our foldables are the most versatile and flexible form factor in Samsung Galaxy and when combined with Galaxy AI, these two complementary technologies will together unlock all new possibilities,” Mr. Choi said.

Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the mobile AI era moves forward at a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs of not only today, but tomorrow.

Madras Maplai, Multi-cuisine Fine Dine Restaurant, Opens in Chennai, Near Anna Flyover


● Actor and comedian Mr. Balan Aakash, popularly known as KPY Bala, inaugurates the restaurant; about 50 orphaned children are treated with ‘Maplai Virundhu’, a sumptuous south Indian feast.
● Complimentary dinner for newly wedded couples and their friends till June end; 15% discount on bill during the inaugural week

Chennai, June 10, 2024: Madras Maplai, a young and unique hospitality brand from Chennai, has opened its first multi-cuisine, fine-dining restaurant near Anna Flyover. Actor and comedian Mr. Balan Aakash, famously called KPY Bala, inaugurated the restaurant today. In a heartwarming gesture, the restaurant welcomed around 50 orphaned children and are treated with ‘Maplai Virundhu’, a sumptuous south Indian feast.

Occupying 4,000 square feet space at Gemini Parsn Manere, Anna Salai, Nungambakkam, the restaurant offers a diverse menu featuring cuisines of Andhra, Chettinad, North India, and Chinese. Its signature items are Maplai Virundhu, Madras Maplai Mutton Chukka, Manga Era Varuval, Arati Aaku Kodi, and Andhra Bhojanam.

The restaurant is open from 11:30 am to 11:30 pm. It can cater to about 150 guests at a time. Its party hall can host about 50 guests – and the private dining cabin can accommodate 12-15 guests. There is a parking facility for about 20 cars. Reservations or home delivery orders can be made at 73050 21627.

In celebration of its inauguration, Madras Maplai is offering a complimentary dinner for couples getting married between June 10 and June 30, 2024. The couples can also bring two more guests for the dinner. The offer is on a first come first serve basis – and registration is a must. The restaurant is also offering a 15% discount on the bill from June 10-17, the inaugural week.

In their comments, Mr. Jerome Fenelon, and Mr. D Badrinarayan, Directors, Madras Maplai Restaurant, said: “In the Tamil society, families take particular care and pride in serving feast for the bridegroom and the close relatives within a day or two after the marriage. Called ‘maplai virundhu’, the feasts are grand and the guests are treated with utmost love and respect. We have Maplai in our brand name as we are very much inspired by this tradition of hospitality – the prefix, Madras, denotes the place of our origin and presence. We are probably the only multi-cuisine fine-dining restaurant in this vicinity. We consider every cuisine a primary cuisine, and not an add-on. The food items of all cuisines are prepared only by Master Chefs and are served in cuisine-specific cutlery. For instance, Chinese food comes in ceramic plates.”

They added, “Food safety is our topmost concern. We never add any artificial chemicals, colouring agents or taste enhancers. We also do not use any taste elements – be it salt or chilly, more than what is essential to bring the authentic taste. All our supervisors are trained and have Food Safety Training and Certification (FoSTaC) from the Food Safety and Standards Authority of India (FSSAI).”

It is promoted by a young team with over six years of experience in the catering and hospitality industry. Madras Maplai restaurant undertakes outdoor catering and bulk orders. It has its own staff to deliver food at the doorsteps of customers – besides, the restaurant is also available on the food delivery platforms like Swiggy and Zomato.