Anticipated to debut in January 2029, Le Méridien Mumbai International Airport is set to be a hub for travellers to explore Mumbai in style
CHENNAI, 10th April 2025– Marriott International, Inc. announced a signed agreement with The Balwa Group to introduce Le Méridien Hotels & Resorts to Mumbai, a dynamic metropolis where tradition and modernity intertwine. To support the growing demand for premium hospitality accommodations, Le Méridien Mumbai International Airport will invite travelers to savor the moment and connect with Mumbai’s kaleidoscope of creativity, culture and dynamic culinary scene through the brand’s timeless perspective on modern travel. Located at a convenient two kilometers from the Mumbai International Airport, the hotel is anticipated to open in January 2029.
“Le Méridien has always inspired travelers to explore the world in style and savor the good life through the lens of its creative-minded spirit, and what better city to continue this journey than in the lively, ever-evolving city of Mumbai”, said Ranju Alex, Regional Vice President, South Asia, Marriott International. “The brand’s mid-century design, captivating spaces and chic, signature programming will offer a distinct stay experience to world travelers visiting the city. This signing marks a strategic step in expanding Marriott International’s lifestyle portfolio across the region, and we are excited to once again collaborate with The Balwa Group, ensuring delivery of the highest standards of hospitality, in line with our values.”
“We are thrilled to continue our relationship with Marriott International through the signing of Le Méridien Mumbai International Airport said – Mr. Rafiq Balwa, Director and Vice President of The Balwa Group. This marks the third hotel collaboration between the two groups, following the success of Fairfield by Marriott Mumbai International Airport and the soon-to-open The Ballard – A Tribute Portfolio Hotel. This hotel will be a landmark in our portfolio – combining global design sensibilities with the cultural richness of Mumbai. Le Méridien, a brand known for unlocking the charm of each destination through curated experiences and timeless style, will bring a fresh perspective to Mumbai’s hospitality scene. As we continue to expand our hospitality footprint, we are committed to creating iconic destinations that offer exceptional experiences and reflect our unwavering passion for excellence.”
Anticipated to feature 161 contemporary guest rooms and suites, Le Méridien Mumbai International Airport will inspire travelers to explore Mumbai in style and enjoy experiences that enrichen and broaden horizons. Plans for the property include a specialty restaurant, a patisserie and the brand’s signature – Le Méridien Hub – a modern reinterpretation of the traditional hotel lobby that offers an array of opportunities for guests to gather, connect, and savor the moment, serving custom-brewed, barista-crafted coffee during the day and beverages in the evening at the signature Latitude/Longitude Bar.
Recreational facilities expect to feature a fitness center, an open-air swimming pool and a spa. Plans for the hotel also include a 1,357 sq meters of banquet space with expansive outdoor lawns and an open-air terrace, ideal for both large and intimate gatherings, as well as business meets.
Mobil 1™, the world’s leading synthetic engine oil brand, showcases its advanced lubrication technology—engineered to keep engines running like new—at Red Bull Moto Jam 2025 in Chennai
Chennai, April 12, 2025 – Mobil 1™ has partnered with Red Bull for Red Bull Moto Jam, one of India’s biggest motorsports festivals, taking place today at Island Grounds, Chennai. This first-of-its-kind event promises an immersive experience for fans, bringing the thrill of motorsports to life through exciting showcases, international athletes, and non-stop action on wheels.
Leading the lineup was Red Bull Athlete Abdo Feghali, a Lebanese rally champion and Guinness World Record holder for the longest drift. Known for his skill and precision, Feghali took centre stage in his BMW M4 and showcased the thrill of drifting at the Mobil 1™ Drift Clinic. Designed especially for India’s drifting community, the clinic offered expert tips and hands-on training to help participants sharpen their skills and learn from one of the best in the sport.
For the past five decades, the Mobil 1™ brand has been at the forefront of engine protection for petrol-engine vehicles and more recently, hybrid and electric cars delivering unmatched quality and performance. Today, Mobil 1™ is the world’s leading synthetic engine oil brand with an unwavering commitment to innovation, collaboration and customers.
“Using the right engine oil makes a difference. We put our Mobil 1™ engine oils to the test—in the lab, on the road, and on the track— duplicating some of the toughest, most extreme real-world conditions. Our Mobil 1™ products are proven to keep your engine running like new,” she added.
At the event, racing enthusiasts got an opportunity to experience Mobil 1™ technology firsthand through interactive exhibits, product showcases, and on-ground engagements. They witnessed the thrill of motorsports and discovered how Mobil 1™ brought track-tested technology to everyday drives.
ExxonMobil has been powering India’s growth for three decades.
The Company brought the first supplies of liquefied natural gas (LNG) to India in the early 2000s and is now a major LNG supplier to the country, helping to advance its transition to a gas-based economy.
ExxonMobil’s cutting-edge product solutions such as Mobil lubricants are driving productivity and energy efficiency in India’s automotive and industrial sectors, helping individual consumers and businesses achieve more with less. The Company’s chemical products are enabling Indian manufacturers to make high-quality products and deliver sustainability benefits across sectors including food processing, consumer durables, agriculture, water treatment, pharmaceuticals, and construction.
ExxonMobil’s business and technology centers in Bengaluru provide critical support to the Company’s global operations. The technology centers help develop strategies to reduce global emissions and collaborate with homegrown manufacturers to enhance the global competitiveness of made-in-India products.
CHENNAI, April 8, 2025: The Tata Motors Group global wholesales in Q4 FY25, including Jaguar Land Rover** were at 3,66,177 nos., lower by 3%, as compared to Q4 FY24.
Global wholesales of all Tata Motors’ commercial vehicles and Tata Daewoo range in Q4 FY25 were at 1,07,765 nos., lower by 3%, over Q4 FY24.
Global wholesales of Tata Motors passenger vehicles* in Q4 FY25 were at 1,46,999 nos., lower by 6% as compared to Q4 FY24.
Global wholesales for Jaguar Land Rover** were 1,11,413 vehicles, higher by 1% as compared to Q4 FY24. Jaguar wholesales for the quarter were 7,070 vehicles, while Land Rover wholesales for the quarter were 1,04,343 vehicles.
*Tata Motors passenger vehicles includes sales of electric vehicles
**JLR number does not include CJLR volumes (CJLR – It is a JV between JLR and Chery Automobiles)
முன்னணி நடிகர் தனுஷ் “DCutz By Dev” சலூனை, சென்னை ஆர்.ஏ.புரத்தில் துவங்கி வைத்தார் !!
DCutz By Dev” சலூனை திறந்து வைத்த முன்னணி நடிகர் தனுஷ்
முன்னணி நட்சத்திர நடிகர் தனுஷ், பிரபல சிகையலங்கார நிபுணர் தேவ் அவர்களின் , “DCutz By Dev” எனும் பிரீமியம் சலூனை, சென்னை ஆர்.ஏ.புரத்தில் துவங்கி வைத்தார். இந்த சலூனின் திறப்புவிழாவில், திரையுலக பிரமுகர்களும், தொழில்முறை நிபுணர்களும் கலந்து கொண்டு வாழ்த்தினர்.
தேவ், தென்னிந்தியத் திரையுலகில் பிரபலமான சிகையலங்கார நிபுணராகப் புகழ் பெற்றவர். தமிழ்த் திரையுலக முன்னணி நட்சத்திரங்களுடன் பணியாற்றி, அவர்களுக்குத் தனி ஸ்டைலை கட்டமைத்தவர். தனிப்பட்ட சிகை அலங்காரத்தில் அவரது திறமை மிகவும் பிரசித்தி பெற்றது. இப்போது, தனது திறமையையும், தனித்த ஸ்டைலையும் “DCutz By Dev” மூலம், பரந்த அளவில் அனைத்து மக்களுக்கும் கொண்டு செல்ல இருக்கிறார்.
DCutz By Dev அதன் அதிநவீன வசதிகள், நிபுணத்துவ ஸ்டைலிஸ்டுகள் மற்றும் சிறந்து விளங்குவதற்கான அர்ப்பணிப்புடன் சிகை அலங்காரம் மற்றும் அழகுபடுத்தலை இன்னும் விரிவாகக் கொண்டு செல்ல திட்டமிட்டுள்ளது. இந்த சலூன் இப்போது பொதுமக்களுக்காகத் திறக்கப்பட்டுள்ளது, ஆண்கள் மற்றும் பெண்களுக்கு பல்வேறு சேவைகளை வழங்குகிறது.
Boost multitasking and creative expression like a pro with Intelligent Features on the new Tab S10 FE additions
CHENNAI – April 2, 2025: Samsung Electronics today announced the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab S FE series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.
“The new Galaxy Tab S10 FE series brings advanced mobile AI experience and Samsung’s connected ecosystem to even more tablet users, while still offering leading performance and design,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “We’re confident that the slim bezels and expansive displays, in addition to a whole host of functional improvements, will inspire people to do more, create more, and discover more.”
Stunning Clarity on a Bigger, Vibrant Display
Combining the Galaxy Tab S series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimize eye strain, meeting every unique viewing need.
Robust Performance in a Portable Design
The Galaxy Tab S10 FE series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.
These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE series also comes with the same IP68 rating as the newest Galaxy Tab S10 series.
Advanced Features Unleash Potential
Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.
Fan-favorite Circle to Searchwith Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.
Samsung Notes features like Solve Math for quick calculations of handwriting and text, and Handwriting Help to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.
AI assistants are instantly launched with a single tap of the Galaxy AI Key on the Book Cover Keyboard. Plus, AI assistants can be customized based on users’ preferences for a more personalized experience.
An upgraded Object Eraser lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.
Newly introduced Best Face ensures perfect group photos by selecting and combining the best expressions and features.
Auto Trim brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.
The Galaxy Tab S10 FE series also serves as the perfect canvas for creativity with pre-loaded apps and tools including LumaFusion, Goodnotes, Clip Studio Paint and more, alongside other spotlight apps like Noteshelf 3, Sketchbook and Picsart.
For an even more intuitive AI experience, the FE series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10 series, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarized status updates of SmartThings-enabled devices give users peace of mind when out and about.
Security Your Way
As with any Galaxy device, the Galaxy Tab S10 FE series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.
Availability
Beginning April 3, the Galaxy Tab S10 FE and Galaxy Tab S10 FE+ will be available in select markets and offered in three colors: Gray, Silver and Blue. For more information about the Galaxy Tab S10 FE series, please visit: https://www.samsung.com/sec/tablets/.
Specifications
Galaxy Tab S10 FE (10.9-inch)
Galaxy Tab S10 FE+ (13.1-inch)
Display
10.9-inch, LCD (Up to to 90Hz)
13.1-inch, LCD (Up to 90Hz)
* Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Dimensions & Weight*
254.3 x 165.8 x 6.0 mm, 497 g (Wi-Fi), 500 g (5G)
300.6 x 194.7 x 6.0 mm, 664 g (Wi-Fi), 668 g (5G)
* Accuracy of numbers may vary depending on measurements used. Weight may vary by market.
Camera
13 MP Rear Camera 12 MP Ultra-Wide Front Camera
AP*
Exynos 1580
Memory & Storage*
12 GB + 256 GB 8 GB + 128 GB MicroSD up to 2TB
* Available storage capacity is subject to preloaded software. * Memory option may vary by market.
Battery / Charging
8,000 mAh / 45W
10,090 mAh / 45W
* Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.** Wired charging compatible with QC2.0 and AFC.*** 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.
OS*
Android 15
* Edition version and availability timing may vary depending on model and/or market.
Network and Connectivity*
5G (Sub-6)*, Wi-Fi 6, Wi-Fi Direct Bluetooth® v 5.3
* 5G services are only supported in 5G network enabled locations. Requires optimal 5G connection. Actual speed may vary depending on market, carrier, and user environment.** Availability of 5G model varies by market and carrier.*** Wi-Fi 6 network availability may vary by market, network provider and user environment. Requires optimal connection. Will require a Wi-Fi 6 router.
Sound
Dual Speaker
S Pen
S Pen (BLE not supported) in-box
Security
Fingerprint (Power Key)
SIM
Dual SIM (1 Physical + 1 eSIM)
Water Resistance
IP68
* IP68 Rating: Conducted under lab test conditions. Water resistant in up to 1.5 meters of fresh water for up to 30 minutes and protected from dust, dirt, and sand. Rinse residue/dry after wet. Not advised for beach or pool use. Water and dust resistance of your device is not permanent and may diminish over time.
Accessories
Book Cover Keyboard Book Cover Keyboard Slim Smart Book Cover Anti-reflecting Screen Protector
Hyatt expects seven distinguished properties to debut in 2025, across prominent destinations such as Ghaziabad, Kasauli, Kochi, Bhopal, Vithalapur, Jaipur and Butwal (Nepal).
Building on the success of 2024 wherein Hyatt executed 21 new hotel deals across India, Hyatt expects to strategically expand its brand footprint in key business hubs, sought-after holiday retreats, and revered pilgrimage sites.
Signed deals reflect expansion of the Andaz and JdV by Hyatt portfolios and first Destination by Hyatt deal in India.
Chennai(April 07, 2025) – Hyatt Hotels Corporation (NYSE: H) is building on its remarkable 2024 deal momentum with an ambitious expansion plan with seven new hotels expected to debut in 2025. This strategic move follows the successful signing of agreements for 21 new properties across India and Southwest Asia in 2024, cementing Hyatt’s position as a leading hospitality player in the region.
Looking ahead, Hyatt’s growth trajectory in 2025 is expected to be even more dynamic. Seven new Hyatt properties will debut in Ghaziabad, Kasauli, Kochi, Bhopal, Vithalapur, Jaipur and Butwal (Nepal). These destinations reflect a strategic mix of business, religious, and leisure travel, aligning with the preferences of domestic and international travellers.
With a goal of having 100 hotels in India within the next five years, Hyatt is poised to contribute significantly to the country’s growing hospitality landscape.
Hyatt’s 2024 growth story was marked by strategic signings across segments, including plans for:
Hotels in key business hubs such as GIFT City, Greater Noida, and expanded presence in Mumbai and Bengaluru.
Properties in new leisure and cultural destinations – Vrindavan, Kumbhalgarh, Katra, Kandaghat, Jim Corbett National Park, and Pushkar
Expansion in popular getaway destinations like Goa and Jaipur
Expansion of the Andaz and JdV by Hyatt brands in India, demonstrating the strong interest and demand of the Lifestyle Portfolio
Expansion in Nepal – two signings in Nepal highlighting the brand’s strong connection with discerning international travellers.
The introduction of Hyatt`s 10th brand in India – Destination by Hyatt
“2024 marked a watershed year for Hyatt in India and Southwest Asia, with unprecedented growth and the successful signing of 21 new properties across diverse markets. This momentum propels us forward, and we’re committed to continued innovation and excellence in the region,” said Sunjae Sharma, Managing Director, India & Southwest Asia, Hyatt. “As we look ahead to 2025, we are excited to build on this momentum with even more aggressive expansion plans, and a goal of 100 hotels in India within the next five years reflecting our confidence in the region’s potential and our commitment to being a leader in the hospitality industry in India. The region’s travel ecosystem is evolving at a fast pace, with a growing emphasis on unique experiences, wellness, and luxury. Hyatt is well-positioned to meet these demands, and we are excited to introduce new brands and experiences that will redefine hospitality in India.”
Currently, Hyatt has 52 hotels across Southwest Asia, including 50 in India and two in Nepal, spanning nine distinct brands. Hyatt recently crossed the milestone of 10,000 keys in the region, further cementing its position as one of the region’s leading hospitality players.
Chennai, April 03, 2025: Knight Frank India in its latest report, India Real Estate: Office and Residential (January – March 2025) Q1 2025 highlighted robust growth in Chennai’s commercial and residential real estate markets. In Q1 2025, Chennai’s commercial real estate sector recorded transactions totalling 1.8 million square feet (mn sq ft), marking an impressive 56% year-on-year (YoY) growth. The city also witnessed the completion of 0.2 mn sq ft of new office space during the quarter. Average transacted rents in the commercial segment increased by 3% YoY, reaching INR 69.2 per sq ft per month, reflecting a steady rise in occupier demand.
End-User Categories Global Capability Centres (GCCs) remained the key demand drivers in Chennai’s office market, accounting for 0.9 mn sq ft of transactions. Flex spaces followed closely, recording 0.54 mn sq ft of leasing activity, signalling a growing preference for agile and cost-efficient workspaces.
Residential Market Update: January – March 2025 The city’s residential market recorded 10% YoY growth in sales, with 4,357 units sold in Q1 2025. New launches also saw an uptick, with 4,576 units introduced, reflecting 5% YoY growth. The average weighted residential price increased by 7% YoY, reaching INR 4,854 per sq ft, underscoring rising demand and healthy market sentiment.
The segment with ticket size of INR 5-10mn dominated the residential real estate market of Chennai in Q1 2025 with 1,907 units sold, recording 5% YoY growth.
Srinivas Anikipatti, Executive Director, Tamil Nadu and Kerala, said, “Chennai’s real estate market has demonstrated steady momentum in Q1 2025, setting a positive tone for the rest of the year. The commercial sector’s strong leasing activity, particularly from GCCs and flex space operators, reflects the city’s growing appeal as a strategic business hub. On the residential front, stable demand and rising property values indicate a resilient market supported by infrastructure development and an expanding economic base. This sustained growth across asset classes reinforces investor confidence in Chennai’s long-term real estate potential.”
Chennai, 3rd April 2025: Apparel brand Bombay Shirt Company has opened a new store at Express Avenue Mall, adding to its existing store at Mylapore. The newest location features all its categories and boasts a level of customer service that is among the best in its category.
Started in 2012 as India’s first-ever online custom-made shirt brand, they have made waves for their very diverse product offering, which now includes custom-made shirts as well as ready-made shirts, tailor-made blazers, dress pants, jeans, chinos, performance pants as well as knitwear such as joggers and hoodies. They source their fabrics from the best mills across the world, and their collection includes everything from refined formal options to fun casual options, different types of linen fabrics in dozens of colours, and lots more.
Bombay Shirt Company is also known for its unique and personalized in-store shopping experience. You can choose the fabric for your tailor-made shirts and then get it fitted from their in-house tailors. The stylists at their stores will help you pick the fabric that best suits your needs, and then help you choose the right customizations such as the cuffs, the collar and more, resulting in a highly personalized product made just for you.
“For our second store we chose Express Avenue mall for its vibrant and eclectic scene. Our first store in Mylapore has been around for a while now, and we’re thrilled to be able to expand in this bustling city.”, says Chippy Aditya Mehta, Co-Founder & COO.
Visit their new store here: S132, 1st Floor, Express Avenue No. 49, 50, Whites Road Royapettah, Chennai – 600 014
Lotte India Elevates Snacking with the all-new ‘Lotte Choco Pie BIG’ to Double the Delight ~Experience indulgence like never before with a bigger, softer, and richer treat that transforms every
bite into an unforgettable delight. ~
National, 27 th March, 2025: Expanding its beloved Choco Pie range, Lotte India, a leading player in the Indian confectionery space, introduces the Lotte Choco Pie BIG – a bigger, softer, and more satisfying take on the classic favourite. Designed to curb hunger cravings, this new launch enhances the signature taste with an even softer texture, allowing the rich chocolate coating and fluffy marshmallow centre to be savoured more distinctly in every bite. Speaking about the launch, Mr. Milan Wahi, Managing Director, Lotte India, said, “Lotte Choco Pie has been a cherished treat, loved for its irresistible taste and comforting delight. With Lotte Choco Pie BIG, we are taking this experience a step further, offering a bigger version for those looking to fulfill their hunger cravings. We are excited to introduce BIG Choco Pie and are confident that it will resonate with LOTTE Choco Pie lovers across the country, making their snack time even more enjoyable.” The New Lotte Choco Pie BIG is available across all retail outlets. This delight can be tried at just Rs.20/- Family Pack of 6 packs are available too. With this launch, Lotte India continues to innovate and elevate snacking experiences, bringing a delightful balance of taste, texture, and satisfaction. Whether enjoyed as a solo indulgence or shared with loved ones, Lotte Choco Pie BIG promises to make every bite more memorable.
With its latest film, the brand partners with superstar Yash to redefine the power of a pause for its Halftime campaign, proving that the right break, fueled by an ice-cold Coca-Cola, can turn everyday moments into something extraordinary!
CHENNAI, 25 March 2025: Coca-Cola® is thrilled to announce Indian superstar Yash as the new face of the brand during its ongoing CokeHalftime campaign – emphasizing that a well-timed pause can sometimes be just what we need in the middle of our day-to-day tasks. By bringing Yash into the fold, Coca-Cola® reinforces its commitment to celebrating meaningful pauses – moments that do more than just stop time – with Coke Halftime.
The new campaign film, set in a bustling marketplace, showcases Yash’s effortless charm and the power of a Halftime moment. As neighborhood friends struggle to assemble a massive cutout, Yash signals for a pause, not with instructions, but with a chilled Coca-Cola. Just the break they needed, as they come together, refresh themselves with chilled Coke, take a break & complete their task, unveiling the cutout was of Yash himself.
Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit said, “Coca-Cola is all about uplifting everyday moments and Coke Halftime is an invitation to take a pause especially amidst what feels like endless routines and even better if it’s with a delicious, ice-cold Coca-Cola. We’re thrilled & excited to welcome Rocking Star Yash to the Coca-Cola family, he personifies the power of delivering in the moments of high anticipation. We’re hopeful his fans & supporters see his dynamism, inspiring persona and mass connect with people as a perfect fit with Coca-Cola.”
Speaking about his association with Coca-Cola, Superstar Yash said,“Halftime isn’t just a break—it’s the spark before the next big moment, and Coke makes every pause feel like a celebration. I’m pleased to partner with Coca-Cola—because with Coke, halftime hits different!“
The campaign film, crafted by the VML Delhi team & directed by, Kishore Iyyar, will be amplified across the IPL, television, and digital touchpoints to fuel the power of Halftime in everyday lives!
About Coca-Cola’s Halftime Campaign:
• Coca-Cola brought to a life a game-changing campaign, inspiring fans to embrace the magic of a pause—a moment to reset, refresh, and reignite before diving back into life.
• The brand announced the campaign through a blend of storytelling, brand films, and digital experiences; the campaign film highlights how a sip of Coca-Cola turns fleeting moments into something special.
• As part of the Halftime campaign, Coke Studio Bharat’s “HoliAayi Re” brought the vibrant spirit of Mathura and Vrindavan’s Holi to life. The track’s grand debut set the stage for a high-energy Coke Halftime performance during the ICC Champions Trophy Finals between India and New Zealand, elevating the festive mood for millions of cricket and music fans.
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