Breaking
November 22, 2024

Business

Hansgrohe India Unveils an Exclusive Showroom in Chennai, Showcasing Luxury Bath Innovations

Chennai, India – 19th November 2024 – HansgroheIndia, a global leader in premium and luxury bath and kitchen fittings, proudly announced the grand opening of “Personal Space (TVH) Chennai,” a newly renovated, exclusive showroom in Chennai – a city celebrated for its rich cultural heritage and dynamic growth. As one of Hansgrohe India’s largest showrooms in Tamil Nadu, this flagship space spans a dedicated 1200 sq. ft. area, providing a sophisticated setting for customers to experience the brand’s premium collections. This new showroom is designed for architects, interior designers, and aesthetically conscious individuals who appreciate minimalism, individualisation, innovative design, and quality in bathroom spaces. Additionally, it offers customers a chance to experience both hansgrohe and AXOR’s award-winning products and cutting-edge innovations, combining superior functionality with timeless design.

Located in the heart of Chennai, the showroom reflects our commitment to providing luxury bathroom solutions that elevate everyday experiences. It offers a curated selection of both hansgrohe and AXOR products, featuring the latest designer collections. From sophisticated shower systems to contemporary faucet designs, the showroom brings together a wide range of premium products – all under one roof.

This prestigious upgrade follows the brand’s long-standing partnership with the showroom since 2020, reinforcing Hansgrohe’s commitment to delivering exceptional design and craftsmanship to the Indian market.

Thomas Stopper, Vice President Sales Asia, Hansgrohe Group, added, “Hansgrohe India is one of the key markets, and this new exclusive showroom in Chennai represents our commitment to expand our footprint here. Our newly launched store highlights our best-in-class and sustainable products that inspire customers and partners alike to reimagine their bathroom spaces and feel them spa-like.”

Speaking on the occasion, Abhijeet Sonar, Marketing Head, Hansgrohe India & SAARC Countries, said, “Our new showroom in Chennai is an exciting moment for us because it exemplifies the growing demand for luxury and innovation in India. Through this launch, we are excited to offer a space where customers can experience the quality and craftsmanship of hansgrohe and AXOR products firsthand, and that can help them to make discerning choices for their homes.”

Vishal Gupta, Associate Sales Director, Hansgrohe India, commented on the showroom’s strategic importance: “Chennai and the broader Tamil Nadu region represent significant growth opportunities for HansgroheIndia. We see a rising demand for luxury and premium bath products in the city and this showroom allows us to meet that demand head-on. With Chennai’s evolving landscape and an increased focus on quality interior spaces, we are positioned to provide diverse customers with innovation, and world-class solutions that align with their lifestyle aspirations.”

For more information, visit the exclusive showroom at ….Anna Salai, Thiru Vi Ka Kudiyiruppu, Teynampet, Chennai, Tamil Nadu 600018

National Education Day: Toyota Kirloskar Motor’s Initiatives Champion Skill Development for India’s Youth

TRICHY11th November 2024:  Celebrating National Education Day, Toyota Kirloskar Motor (TKM) reaffirms its commitment to bridging the skills gap in India through a wide range of impactful initiatives. With a strong focus on empowering economically underprivileged youth across Karnataka and India, TKM’s educational and vocational training programs are creating pathways to employment, fostering self-reliance, and contributing to India’s industrial growth.

A key pillar of TKM’s mission is the Toyota Technical Training Institute (TTTI), established in 2007. For over 15 years, TTTI has been providing free, high-quality education to youth from economically underprivileged sections, specializing in automobile manufacturing. The institute offers a rigorous three-year residential training program that not only builds technical skills but also focuses on the holistic development of students. The curriculum emphasizes hands-on training, a deep understanding of global manufacturing practices, and an active engagement in physical and community-building activities. To address the growing demand for skilled technicians and support women’s empowerment, TKM recently doubled TTTI’s capacity to 1,200 students, with special facilities for up to 600 female students. This expansion includes upgraded residential facilities, advanced classrooms, and the latest equipment, ensuring a comprehensive learning environment for all students.

In line with its commitment to ‘Skill India,’ TKM has introduced the Toyota Kaushalya Program, a two-year course under the “Learn and Earn” model. This program complements TTTI’s regular offerings by allowing students to earn an income while they learn, combining classroom knowledge with on-the-job training (OJT) at Toyota’s facilities. Designed for talented youth from rural Karnataka, the Kaushalya Program empowers students with the specialized skills needed in today’s job market, providing them with valuable industry experience and significantly enhancing their employability.

Additionally, TKM’s dedication to nurturing future automotive professionals is evident in its Toyota Technical Education Program (T-TEP), a collaboration with industrial training institutes across India. Through T-TEP, TKM has established 60 centres, benefiting over 13,000 students nationwide. This program provides a robust technical curriculum, combined with practical skills development at Toyota dealerships, enabling students to gain firsthand experience with advanced automotive technologies and industry-standard practices.

In an effort to facilitate cross-cultural skill development, TKM also participates in the Technical Intern Training Program (TITP), which allows selected employees to gain international experience through on-the-job training in Japan for periods ranging from six months to five years. This exchange not only strengthens technical competencies but also fosters deeper cooperation between India and Japan, as knowledge and expertise flow seamlessly between the two nations.

Mr. G. Shankara – Executive Vice President, Finance and Administration, Toyota Kirloskar Motor said“As we observe National Education Day 2024, at TKM, our commitment extends beyond just business; we are dedicated to nurturing lifelong learning and fostering an inclusive environment that values diversity, equity, and opportunity for all. By prioritizing quality education and comprehensive skill development, we aim to transform youth into empowered, productive members of society. Our initiatives not only support individual growth but also contribute significantly to building stronger communities. Aligned with the Prime Minister’s Internship Scheme announced in the Union Budget 2024-25, we are strengthening our commitment by offering practical training opportunities that effectively bridge the gap between education and industry needs. Through these focused efforts, we aspire to play an integral role in achieving the vision of Viksit Bharat—a developed and progressive nation where every citizen thrives.

Building on these initiatives, TKM has forged a partnership with the Government Tool Room & Training Centre (GTTC) as an Industrial Training Provider (ITP). Since the signing of an MoUin 2021, TKM has supported the establishment of 16 GTTC institutes across Karnataka, with plans to expand to 36 institutes by 2026. These centres offer specialized training programs in automobile welding and assembly, equipping students with essential skills in high demand within the industry. TKM’s partnership with 49 Industrial Training Institutes (ITIs) across Karnataka has also had a far-reaching impact, having trained nearly 3,000 students to date. With over 1,10,000 youth trained, TKM has fostered life-changing opportunities, promoted diversity, equity, and inclusion, and made a meaningful impact on Karnataka, India, and society at large.

These diverse initiatives are united by TKM’s philosophy of holistic development. Through structured programs that emphasize technical knowledge, skill-building, and personal growth, TKM strives to instil a strong sense of discipline, community responsibility, and resilience in its students. The inclusion of activities like shramadaan and community service promotes a positive attitude and work ethic, ensuring that graduates emerge not only as skilled professionals, but also as conscientious citizens committed to giving back to society.

Samsung Innovation Campus Completes the 2024 Programme by Training 3,500 Youth in Future-Tech Skills

• The flagship CSR initiative trains Indian youth in AI, IoT, Big Data, and Coding & Programming to make them job-ready

• Toppers across domains to now receive cash awards of INR 1 Lakh and Samsung products at the programme’s national completion ceremony

• In 2023, the upskilling programme imparted training to 3,000 students

CHENNAI – November 11, 2024: Samsung India has completed the certification of 3,500 students under the Samsung Innovation Campus (SIC) programme for the year 2024.

Aligned with the Government of India’s #SkillIndia and #DigitalIndia initiatives, Samsung Innovation Campus focuses on improving employability of the youth by training them in high-demand tech fields such as AI, Internet of Things, Big Data and Coding & Programming.

In 2024, Samsung’s flagship CSR initiative expanded its reach by enrolling 3,500 students, up from 3,000 in 2023. It involved 12 SIC certification events organized across educational institutes in Uttar Pradesh, Delhi NCR, Tamil Nadu and Karnataka. The courses under SIC have been operational across six universities and one national skilling institute.

“With AI set to transform our lives by ushering in an era of new technologies, it is imperative to engage the youth of today and harness their potential to build a better future. With Samsung Innovation Campus, we want to bridge the skills gap among the Indian youth so that they can become innovators of tomorrow. The programme strengthens Samsung’s commitment to being a strong partner and contributor to the India growth story, Skill India and Digital India,” said JB Park, President & CEO, Samsung Southwest Asia.

As part of Samsung’s continued encouragement for excellence, toppers from each domain across these educational institutes will now be awarded cash prizes of INR 1 Lakh and Samsung products. Selected national toppers will have the opportunity to visit Samsung’s state-of-the-art facilities in Delhi NCR to engage with the company’s leadership.

“Overall, the course has boosted my readiness for AI projects and opened doors to exciting opportunities in the field. The curriculum began with essential AI concepts and advanced to machine learning and deep learning applications. This progression allowed me to build a strong theoretical foundation and then move on to more complex topics,” said Kanchan Lata Srivastava, who recently completed the AI course.

This year, participants in the AI programme completed 270 hours of theoretical training followed by 80 hours of project work. IoT and Big Data students underwent 160 hours of theory and 80 hours of hands-on project work, while the Coding & Programming participants completed 80 hours of theory before taking part in a hackathon. With practical learning modules, capstone projects, and immersive training, students gained hands-on experience in emerging tech areas. 

“As the Internet of Things (IoT) trainer, I’ve had the pleasure of guiding students through one of the most exciting areas of technology today. The course structure allows students to connect theory with practice, understanding the potential of IoT to drive connectivity and innovation. It’s incredibly rewarding to see students grasp the significance of IoT in our world and apply their skills to real-life scenarios. Samsung Innovation Campus provides a truly enriching environment for students to explore and innovate,” said Aman Khan, IoTtrainer at the National Small Industries Corporation (NSIC), New Delhi, where the final leg of the 2024 programmeconcluded with the certification event of 200 students in IoTon October 28. 

Samsung’s ongoing commitment to corporate social responsibility, through initiatives such as Samsung Innovation Campus and Samsung Solve for Tomorrow, highlights its mission to nurture and train India’s future-tech leaders. Through these programmes, Samsung continues to support India’s youth, equipping them with skills that not only advance their personal and professional growth but also empower India as a global technology hub.

Samsung Innovation Campus was launched in India in 2022 in partnership with the Electronics Sector Skills Council of India (ESSCI).

CATALYST PR Wins Bronze at PRCI Awards!

Chennai, Nov. 2024

We are thrilled to announce that Catalyst PR has been honored with the Public Relations Council of India (PRCI)’s Excellence Award in the Digital Publishing category for publishing ‘100 blogs on PR’ across our social media platforms.

Mr. P. Amarnath, Head of the Client Servicing Team at Catalyst PR, received the Bronze Award from Honorable Justice Shri P. Krishna Bhat, Retired Judge of the Karnataka High Court, during PRCI’s National Conference in Mangalore on November 9, 2024.

In the picture, you can also see Mrs. Geetha Shankar, National President of PRCI (second from left), and Dr. Mamatha Lala from KB Bhabha Hospital, Mumbai (third from left).

This marks the 10th national award for Catalyst PR.

Samsung Announces Biggest Ever Festive Offers on Galaxy Z Fold6 and Z Flip6 in India

Consumers purchasing Samsung’s sixth generation foldables will additionally get Galaxy Z Assurance worth up to INR 14999 at just INR 999

chennai, India – October 29, 2024: Samsung, India’s largest consumer electronics brand, today announced exciting limited period offers on its immensely popular sixth-generation foldable smartphones – Galaxy Z Fold6 and Galaxy Z Flip6.

Starting today, consumers purchasing Galaxy Z Fold6 will get the smartphone at as low as INR 144999 along with a 24 months no-cost EMI. Similarly, consumers purchasing Galaxy Z Flip6 will get the device at just INR 89999 with 24 months no-cost EMI as a part of a limited period festive offer. Galaxy Z Fold6 is priced starting INR 164999 and Galaxy Z Flip6 is priced starting INR 109999. Consumers seeking enhanced affordability can take advantage of the convenient EMI options starting as low as INR 2500 for Galaxy Z Flip6 and INR 4028 for Galaxy Z Fold6. 

Additionally, customers purchasing Galaxy Z Fold6 or Galaxy Z Flip6 will get Galaxy Z Assurance at just INR 999 for a limited period. The Galaxy Z Assurance programme, which provides complete device protection was originally priced at INR 14999 for Galaxy Z Fold6 and INR 9999 for Galaxy Z Flip6.  Under the Z Assurance programme, customers can now avail two claims in a year. 

Galaxy Z Flip6 and Galaxy Z Fold6 are the slimmest and lightest Galaxy Z series devices ever, and come with perfectly symmetrical design with straight edges. The Galaxy Z series is also equipped with enhanced Armor Aluminum and Corning Gorilla Glass Victus 2, making this the most durable Galaxy Z series yet. Galaxy Z Fold6 and Flip6 are equipped with the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy, one of the most advanced Snapdragon mobile processors yet, combining best-in-class CPU, GPU, and NPU performance. The processor is optimized for AI processing and offers enhanced graphics along with improved overall performance.

The Galaxy Z Fold6 offers a range of AI-powered features and tools – Note Assist, Composer, Sketch to Image, Interpreter, Photo Assist and Instant Slow-mo – to maximize the large screen and significantly enhance your productivity.Galaxy Z Fold6 now comes with 1.6x larger vapor chamber for longer gaming sessions and ray tracing supports life-like graphics on its 7.6-inch screen that offers a brighter display of up to 2600 nits to deliver more immersive gaming.

The Galaxy Z Flip6 offers a range of new customization and creativity features so users can make the most of every moment. With the 3.4-inch Super AMOLED FlexWindow, consumers can use AI-assisted functions without even needing to open the device. Users can reply to texts with suggested replies, which analyzes their latest messages to suggest a suitable tailored response.

FlexCam now comes with the new Auto Zoom to compose the best framing for shots by detecting the subject and zooming in and out before making any necessary adjustments. The new 50MP Wide and 12MP Ultra-wide sensors provide an upgraded camera experience with clear and crisp details in pictures. Galaxy Z Flip6 now also comes with enhanced battery life and gets a vapor chamber for the first time.

Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection, secures Galaxy Z Fold6 and Z Flip6.

Galaxy Z Fold6 is available in three stunning colours- Silver Shadow, Navy Blue and Pink whereas Galaxy Z Flip6 is available in Silver Shadow, Mint and Blue. Both the devices are available across all leading online and offline retail stores.

Spread Real Love This Deepavali 2024 with Thoughtful Last-Minute Gifts for Your Loved Ones!

As the vibrant festival of lights approaches, the excitement in the air is palpable. Deepavali is all about joy,
togetherness, and exchanging heartfelt gifts that embody love and well-wishes. Thoughtful gifts can be just
as meaningful when chosen with care. If you find yourself in a last-minute scramble for the perfect present,
here are some delightful last-minute gift ideas that will surely light up your loved ones’ celebrations this
Deepavali.

  1. Lotte India treats & Snacks Hamper
    What to Include: Curate a festive hamper filled with Lotte India’s finest treats—think Choco Pie, Coffy Bite,
    and Coconut Punch. Enhance the experience by adding seasonal flavours or limited-edition items,
    complemented with snacks like dry fruits or gourmet popcorn. For an extra touch, grab the Special Lotte
    Choco Pie gifting edition from nearby stores.
    Personalization: Include a handwritten note or small cards that explain the significance of each item or
    share a sweet memory associated with them.
  2. Lotte Choco Pie & Tea Hamper
    What to Include: Pair Lotte Choco Pie with an assortment of premium teas—choose from chamomile,
    masala chai, or Darjeeling. Add a charming tea infuser, some honey, or a lovely ceramic mug for the
    ultimate tea-time experience.
    Personalization: Select teas that match your recipient’s palate and include a note suggesting the best way
    to enjoy these delightful treats together during the festivities.
  3. Scented Candles & Aromatherapy Kit
    What to Include: Opt for calming scented candles like lavender or sandalwood, paired with an essential oil diffuser
    and a set of essential oils. This thoughtful gift promotes relaxation and sets a peaceful ambiance during the
    celebrations.
    Personalization: Choose colours that complement your loved one’s décor and consider customizable
    candle labels with their name or a festive message. No gift hamper is complete without everyone’s favourite
    Lotte Choco Pie.
  4. Handmade Diyas (Lamps)
    What to Include: No Diwali celebration is complete without diyas. Choose hand-painted or terracotta
    options and pair them with vibrant rangoli powders or flower petals.
    Personalization: Create a custom gift box by adding some Diwali related wishes with special Diwali Lotte
    Gift Pack.
  5. Eco-Friendly Gift Set
    What to Include: Consider an eco-conscious gift set featuring bamboo cutlery, reusable bags, and organic
    handmade soaps. Package everything in a recycled or reusable basket for an eco-friendly touch.
    Personalization: Wrap items in an eco-friendly cloth (like furoshiki) and tie them with a ribbon. Don’t forget
    to include some Lotte Choco Pies for a little indulgence that aligns with the festive spirit!

Chennai Residents Come Together To Create Large India Map With Diyas in the City

  1. The initiative ‘One Diya, One Tradition was organized by CavinKare’ iconic flagship brand –
    Meera to showcase the role of tradition in uniting India during festivities
  2. Over 1000 Diyas were lit as part of the India map creation at Anna Nagar Tower Park
    Chennai, 27 th October, 2024: Bringing in the festive spirit and cheer to the city, the residents of
    Chennai came together to create a large India map illuminated with thousands of Diyas ahead of
    Diwali. Organized by CavinKare’s iconic brand, Meera, this unique initiative, titled “One Diya, One
    Tradition,” aimed to celebrate the timeless tradition of lighting diyas, a practice that continues to unite
  3. the country during Diwali, despite evolving trends and festivities. The event witnessed an
    overwhelming participation from residents lighting 1000+ Diyas at the Anna Nagar Tower Park,
    bringing to life a radiant, magnum opus map of India.
    Under the theme “One Diya, One Tradition,” Meera through this initiative highlighted Diya as a
    cultural heritage shared across India, transcending regional differences and connecting households
    through its symbolic glow. Despite the shifts in food, attire, and modern festivities, the lighting of Diyas
    remains central to every Diwali, bringing a glow of togetherness to households across India. The event
    was a visual spectacle as hundreds of participants placed Diyas carefully along an outline of India,
    creating a stunning illuminated map that symbolized the country’s unity and rich cultural diversity.
    Commenting on the occasion, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare said “As a
    brand, Meera has always believed in the Goodness of Tradition. We see traditions as meaningful pillars
    in our lives, to be cherished and passed down from generation to generation. This belief shines through
    as we bring the benefits of traditional ingredients into our hair care and personal care products, and in
    life, we honor and celebrate customs by lighting Diyas, which signifies victory of good over evil.”
    Adding to this, Mr. Rajat Nanda also said, “Through this initiative, every participant has contributed to
    a meaningful tribute to our country, reminding us that no matter where we come from, we are all
    connected by shared traditions and values. The turnout today has been phenomenal, highlighting the
    community’s spirit and our collective dedication to preserving and celebrating tradition that truly unites
    us. This initiative is more than just a Diwali celebration; it’s a celebration of India, our heritage, and the
    unique traditions that define us.”

50 years of CERELAC in India

Announces the introduction of CERELAC no refined sugar recipes

CERELAC, Nestlé’s cereal-based complementary food has entered its 50th year in India. The first batch of CERELAC was manufactured by Nestlé India’s flagship factory in Moga, Punjab on 15th September 1975. Today, hundreds of dedicated employees continue to manufacture quality nutrition products with the same tender care and passion at the Moga factory in Punjab and Samalkha factory in Haryana.

Over the past five decades, CERELAC has maintained its commitment to use high quality ingredients, including grains and milk that are sourced locally. Every batch of CERELAC undergoes rigorous quality checks (over 40 quality tests) to ensure that every pack is safe for consumption.

Vitamins and minerals play a crucial role in reducing micronutrient deficiencies. Appropriate intake of these micronutrients can support well-being. Since its introduction in India, CERELAC has been offering complementary food for infants above 6 months. CERELAC has 15 nutrients*, which includes vitamins and minerals, that can be offered in addition to home food as per the guidance of healthcare practitioner.

CERELAC’s nutrition product recipes are developed in collaboration with Nestlé’s global R&D network, together with local expertise and international innovation.

Over the last 5 years, added sugar has been reduced in CERELAC by up to 30% as a part of its innovation journey. Nestlé has achieved the ambition of introducing ‘CERELAC’ variants with no refined sugar. This was initiated three years ago and has culminated this year with the introduction of new CERELAC variants with no refined sugar. The expanded CERELAC range in India will now consist of 21 variants, of which 14 variants will have no refined sugar. Of these 14 variants, 7 will be available by end of November 2024 and the balance will be available in the coming weeks.

CERELAC’s journey is not just about providing safe nutrition; Nestlé is also about fostering a sense of community and responsibility. Nestlé India works closely with local farmers, upskilling and training them to ensure sustainable and responsible sourcing of ingredients, reducing its carbon footprint and preserving the planet for future generations. Through the successful implementation of Zer’ Eau technology in Moga and Samalkha factory, water extracted from milk is recycled to reduce groundwater consumption every year, thereby reducing reliance on groundwater.

CERELAC’s journey in India has been made possible because of the trust, support and partnerships that Nestlé has forged over many decades with farmers, suppliers, and distributors across India. Nestlé India will continue to leverage Nestlé’s global R&D network to keep innovating its products and offering more options to its consumers that are contemporary, nutritious and in line with local taste and preferences.

Nestlé India will continue to leverage Nestlé’s global R&D network to keep innovating its products and offering more options to its consumers that are contemporary, nutritious and in line with local taste and preferences.

Tata Motors inaugurates ‘Customer Care Mahotsav’, a nationwide engagement program for commercial vehicle customers

  • Pan-India program will be hosted from 23rd October to 24th December, 2024
  • Aims to offer enhanced after-sales experience, including vehicle check-ups, value-added services and driver training for the entire range of commercial vehicles

23 October 2024, Tata Motors, India’s largest commercial vehicle manufacturer, announced the launch of its Customer Care Mahotsav 2024, a comprehensive customer engagement program for commercial vehicle customers till 24th December, 2024. The unique and value adding programme will be held at over 2500 authorised service outlets across the country, bringing together fleet owners and drivers for insightful discussions. Through the Mahotsav, customers can avail a range of benefits, including thorough vehicle check-ups conducted by trained technicians, and access to value-added services. Additionally, drivers will receive extensive training on safe and fuel-efficient driving practices, along with tailored offerings under its Sampoorna Seva 2.0 initiative.

Launching the Customer Care Mahotsav 2024 edition, Mr. Girish Wagh, Executive Director, Tata Motors highlighted, “We are excited to bring back the Customer Care Mahotsav this year, starting 23rd October. The day holds a special significance for us as we sold our first commercial vehicle in 1954, we now celebrate it as the Customer Care Day. This Mahotsav reflects our commitment to deliver the best-in-class service, through meticulous vehicle check-ups and by offering a wide range of benefits. By ensuring that the Mahotsav delights our customers at every touchpoint across the country, we aim to strengthen our relationships across all our stakeholders. We cordially invite all our customers to their nearest Tata authorized service centres, and I am confident that this initiative will add significant value to their businesses.”

Tata Motors’ widest commercial vehicle portfolio is complemented by a host of value-added services designed for comprehensive vehicle lifecycle management through its Sampoorna Seva 2.0 initiative. This all-inclusive solution begins with the vehicle purchase and supports every operational aspect throughout its lifecycle, including breakdown assistance, guaranteed turnaround times, annual maintenance contracts (AMC), and convenient access to genuine spare parts. Additionally, Tata Motors leverages Fleet Edge, its connected vehicle platform for optimal fleet management, enabling operators to maximize vehicle uptime and minimize total cost of ownership.

About Tata Motors

Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint

operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

-ENDS-

Key Factors to Keep in Mind When Purchasing Home Lifts in India


As urban living spaces in India continue to evolve, homeowners are increasingly seeking
innovative solutions to enhance the accessibility and functionality of their residences. Home
elevators offer a modern and efficient way to navigate multi-story homes. When considering
the purchase of these elevators in India, it’s essential to keep several key factors in mind to
ensure you make a well-informed decision. Mr. Vimal Babu, Founder & CEO of Nibav Lifts and
shares a comprehensive guide which aids in making a quick decision to purchase one. Nibav
home lifts is a pioneer in Air driven lifts, while Elite elevators come along with traction and
hydraulic technology.
Space and Design Considerations – A key advantage of home elevators is their compact and
sleek design, which requires minimal space compared to traditional lifts. These elevators are
ideal for homes with limited space since they do not need a machine room, pit, or overhead
clearance. When planning your purchase, measure the available space in your home and
consider how the elevator’s transparent cylindrical design will complement your existing décor,
adding a modern touch to your home.
Easy Installation – Home elevators are known for their easy and quick installation process.
Unlike conventional elevators, which can take weeks or even months to install, a home elevator
can be set up in just a few days. This rapid and non-invasive installation process minimizes
disruption to your daily life and preserves your home’s structural integrity without requiring
major modifications.
Energy Efficiency – Energy efficiency is a crucial consideration, particularly in a country like India
where energy conservation is a growing concern. Home elevators are designed to be highly
energy-efficient, consuming power only during ascents. Descents are gravity-powered, meaning
no electricity is used, resulting in significant energy savings over time. This feature not only
lowers electricity bills but also reduces carbon footprint.
Safety Features – Safety is a top priority when selecting a home elevator. Home Elevators come
equipped with a range of safety features to ensure a secure ride, including emergency brakes,
pressure relief valves, child switches, emergency descent mechanisms, and alarms. These built-
in safety features provide peace of mind, ensuring the elevator is reliable and safe for all users,
including children and elderly family members.
Maintenance and Longevity – One of the significant benefits of Home Elevators is their low
maintenance requirements. With fewer moving parts compared to traditional elevators,
maintenance is easier and less costly. This results in lower maintenance expenses and fewer
service interruptions. When choosing a home elevator, inquire about the warranty and the
availability of after-sales service to ensure long-term support and protection for your
investment.

Load Capacity and Usage – Understanding the load capacity is essential to ensure the elevator
meets your household’s needs. Home Elevators typically have a load capacity sufficient for two
to three passengers, which is adequate for residential use. Assess your specific requirements,
such as the number of users and any special needs, to choose an elevator with the appropriate
load capacity.
Regulatory Compliance – Ensure that the Home Elevators you select complies with local
building codes and safety standards. Compliance guarantees that the elevator is safe for use
and meets all legal requirements, preventing potential issues in the future.
Cost Considerations – The basic cost of a home elevator begins at a value of Rs 10Lakhs. This
cost can vary depending on the advanced features that are integrated into the various series of
the home elevator. The benefits of lower energy consumption, reduced maintenance costs, and
quick installation can offset the initial investment over time. Evaluate the total cost of
ownership, including purchase, installation, and ongoing operational expenses, to make a
financially sound decision.
Purchasing a home elevator in India is a forward-thinking choice that combines practicality,
efficiency, and modern design. By considering factors such as space, installation ease, energy
efficiency, safety, maintenance, load capacity, regulatory compliance, and overall cost, you can
make an informed decision that enhances the accessibility and value of your home. Home
elevators prioritize safety and accessibility. They eliminate the risk and frustration of navigating
stairs, providing a reliable mode of transportation for everyone to move between floors
effortlessly. Embrace the future of residential mobility with a home elevator and enjoy the
convenience and elegance it brings to your living space.