~Conceptualised, scripted and shot by PAD Play powered by Hotcult, the film has the right mix of
gameplay sequences and real-life happenings flavoured with hyper-local nuances~
9 th August, 2024: PAD Play, a problem-solving company into video production for digital marketing, has
been winning appreciation for the Kannada ad film – Winner, Winner Chicken Dinner. The digital film
made for BGMI – Battlegrounds Mobile India, explains the game updates in a thrilling and impressive
sequence. The film shot across various locations in Karnataka, captures the vibrant spirit of the region
while also showcasing the love for the game. With the right mixture of ‘Psych BGMI power’ and real-life
experiences, it resonates deeply with the gaming community in Karnataka, where BGMI has a significant
following.
Commenting on the response to the hyper-local digital film, Srinjoy Das, Associate Director and Lead –
Marketing, KRAFTON India said, “With all our campaigns, we strive to connect with gamers across the
country, and this time, we aimed to create something special for our gamers in Karnataka. Our journey
started with figuring out what genuinely resonates with Kannadigas. This led us to choose Bengaluru as the
film’s setting, showcasing its iconic landmarks, and everyday moments locals can relate to. We also crafted
a catchy tune in Kannada in collaboration with local artists. Conceptualized and filmed in Karnataka, we
wanted to create a fully authentic experience for our BGMI audience in the state. We are thrilled by the
positive reception it has received from the community”.
The usage of Psych Maga – a popular slang phrase used among Karnataka youths has struck the right
chord with the game enthusiasts. The relatable and engaging ad is driving downloads at a fast pace.
Elaborating on the making, Vivek Reddy, Co-founder and Chief Creative Officer, PAD Play said, “We
are incredibly proud of this hyper-local project and are elated with the response. By understanding and
incorporating the local culture, we have created a film that truly speaks the language of the gamers in their
own dialect. The film celebrates the enthusiasm of BGMI gamers in Karnataka. The music and characters
have added to the hyper-local flavour organically.”
BGMI is one of India’s premier gaming platforms with a vast and passionate user base and this digital film
has captured the imagination of gaming community in Karnataka. Since the launch, BGMI has retained its
immense popularity and expanded its user base, becoming a leader in the Indian gaming industry with its
immersive gameplay and engaging community features.
Link to the digital film:
https://www.instagram.com/reel/C9gq06BJ1BD/?igsh=MWNyanpiOW94Z3doaA==
https://www.youtube.com/watch?v=8G_hCUhpSTg
