The campaign reinforces its position as a culinary leader and further cements its reputation as a trailblazer in India’s hospitality industry
Chennai(December 5, 2024) тАУ Hyatt India today unveiled its innovative Food and Beverage (F&B) campaign in India, poised to reinforce its position as a leader in the country’s luxury culinary landscape. The campaign aligns with Hyatt’s core value of caring for people, empowering them to be their best. With this campaign Hyatt reinforces its position as a culinary leader and further cements its reputation as a trailblazer in India’s hospitality industry.
Hyatt’s culinary journey in India is rooted in the success of its signature restaurants, including La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Malabar Caf├й, Koyo Koyo to name a few. These iconic outlets have consistently delivered exceptional dining experiences, reflecting the brands passion for innovation, quality, creativity, and authenticity. The campaign celebrates this legacy with a bold narrative.
тАЬThis campaign represents a bold new chapter in our culinary journey, one that celebrates the evolving tastes and preferences of Indian consumers. By showcasing our commitment to exceptional cuisine, authentic service, and unforgettable experiences, we’re challenging traditional notions of luxury dining and inviting guests to discover a world of experiences that’s both accessible and exceptional. Above all, the campaign is rooted in our purpose of `Care`. The line `No matter what we do, Our restaurants take all your attention` is based on the insight that exceptional F&B experiences are a powerful thing. They can even make you forget other great things about our hotel тАУlike fabulous service, attention to detail, the thoughtfulness. The film endswith the message `Made with Love, Cherished Forever` epitomising the attention to detail and effort behind all our F&B offerings that result in unforgettable experiences for our guestsтАЭ said Deepa Krishnan, Head of Marketing, India and Southwest Asia, Hyatt.
тАЬHyatt globally and in ASPAC is known for our F&B programme. In India, Hyatt has a strong legacy with restaurants like La Piazza, TKтАЩs Oriental Grills, China House, The Flying Elephant, Koyo Koyo, Malabar Caf├й and many more. At Hyatt, we’re committed to redefining luxury dining in India. We’re passionate about exceeding expectations and crafting experiences that linger long after the meal is finished. From the first bite to the last, every detail тАУ our chefs’ creativity, our staff’s warmth, and the ambience тАУ is thoughtfully designed to make our guests feel truly special and celebrated,тАЭ said Thomas Angerer, Director of Food & Beverage, India and Southwest Asia, Hyatt.
Conceptualised by Animal and Directed by Achowe, the campaign can be seen across Digital, OOH and Property platforms.
The campaign takes center stage in a captivating brand film, where the exceptional gastronomic experience at Hyatt’s restaurants shines. At the heart of the film is Hareesh, a Hyatt staff member who exemplifies the brand’s commitment to exceptional service and meticulous attention to detail. Not to be outdone, the restaurant experience is equally captivating with an array of chefs who create an unforgettable experience for the guests. As the narrative unfolds, one phrase perfectly captures the essence of the Hyatt experience: “Made with Love, Cherished Forever”
“There are over 535 million posts under #food on Instagram тАУ delicious-looking reels, carousels, stories that can make your mouth water and also, fill you up. So when we set out to do a campaign about the legendary food and restaurants of Hyatt, one thing all of us were clear on was that we couldnтАЩt lead with food тАУ because it’s everywhere. So we started thinking about how great food makes us feel. What it makes us do. What it opens our eyes to. And finally: what great food makes us turn a blind eye to.
A thought that hopefully does justice not only to the incredible food at Hyatt but also to the fabulous, courteous, hard-working people who work there.” said Sayantan Choudhury, Senior Partner, Animal
The procedures were performed in a span of 3 hours at the Hybrid Operating Room – the safest infrastructure to perform complex procedures for high risk individuals
Chennai, 6th December 2024: Kauvery Hospital, a leading name in advanced medical care, has achieved yet another milestone by performing a groundbreaking dual procedure on a 76-year-old patient from Mayiladudurai, Tamil Nadu. A farmer and teacher by profession, he exemplified the spirit of resilience, undergoing an extraordinary medical journey to regain his mobility and independence.
The patient, who had previously undergone mitral valve replacement with Bioprosthetic valve in 2013, and a recent echo confirmed degeneration of that prosthesis with severe narrowing and leak along with very high right heart pressure (severe pulmonary hypertension) A second operation to replace this will be prohibitively higher risk, hence he was planned to have elective non-surgical Transcatheter Mitral ViV replacement in end of November, however, his journey took an unexpected turn when he suffered a fall at home, leading to a left leg fracture neck of femur (broken hip bone).
The urgency of his hip condition and the critical nature of his heart ailment presented a daunting challenge. It was a high risk procedure that required a multidisciplinary approach and the only safer way to treat him is to do both procedures under the same general anaesthesia, first the Transcatheter Mitral ViV followed by Left Total Hip Replacement, in an Hybrid Cath Lab Operating Room. This is available in very few centres in India, and given the availability of the Hybrid Cath Lab OR, Cardiac and Orthopedic expertise, this patient underwent Hybrid procedure safely and was mobilized within 36 hours.
тАЬThe patient underwent a transcatheter mitral valve-in-valve procedure through groin access, a minimally invasive technique that immediately reduced his right-side pressure from 130 to 60 and a normally functioning mitral valve. With his heart condition stabilized, the orthopedic team seamlessly proceeded with the hip replacement surgery on the same operating table at the Hybrid Operating Room,тАЭ said Dr R Anantharaman , Senior Interventional Cardiologist Kauvery Hospital Chennai.
The procedures were a resounding success. The patient was extubated from the ventilator and mobilized within 36 hours, defying all odds. His swift recovery enabled him to return to his village and resume his active lifestyle.
тАЬAdvances in surgical techniques have made the procedure safer, even for patients with multiple health conditions. This patient was given dual mobility hip replacement thus giving higher chances of life expectancy to hip and reducing any chances of complications in future. As a farmer he wanted to be ready before harvest season and needed better mobility, which could only be achieved through the dual mobility procedure.тАЭ said Dr Mukunth K , Senior Consultant Orthopaedics, Kauvery Hospital Alwarpet.
тАЬThis case is a perfect example of multidisciplinary care. Coordinating complex heart and orthopedic procedures within a single sitting not only addressed the patient’s medical needs but also ensured faster recovery and minimal disruption to his life. Our advanced Hybrid Operating Room enabled us to perform these life-saving procedures seamlessly, ensuring the patient could return to his life with renewed strength. This Hybrid Operating Room is safest infrastructure to perform high end cardiac and vascular procedures for high risk patients,тАЭ said Dr. Aravindan Selvaraj, Co-Founder and Executive Director Kauvery Hospitals
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