● Celebrating everyday moments, the new campaign aims to take the much-loved Choco Pie
closer to consumers’ heart
National, 16 th October, 2023: Lotte India, one of India’s leading players in the confectionary industry,
unveiled its latest marketing campaign – Love & Lotte, celebrating its flagship brand Lotte Choco Pie.
With an aim to further strengthen the brand’s connect and take it closer to the hearts of the
consumers, Love & Lotte is a creatively envisaged campaign that dabbles on modern lingos, emotions
and more. The campaign, is centered around a series of joyful TVCs that capture everyday moments
with Lotte’s Choco Pie. The campaign includes TV and Digital advertising, Print, Outdoor, On-pack
innovations, and on ground activation. Love & Lotte campaign has just gone live across popular GECs
and social media platforms.
The brand’s new campaign is an expression of innocent love through its new lingo connecting directly
to Choco-pie lovers’ hearts, wherein the word ‘Lotte’ will creatively replace the word ‘lot’ in common
day-to-day phrases. For instance, one would start expressing their care and affection towards another
by using ‘Love you a Lotte’ instead of ‘Love you a Lot’. Other catchy expressions like ‘Miss you a Lotte’,
‘Thanks a Lotte’, ‘Lotte cool vibes’, ‘You talk a Lotte’, etc. are some of the exclusive phrases captured in
this campaign which is sure to become a trendsetter amongst Lotte India’s loyal customers.
Commenting on the occasion, Mr. Milan Wahi, Managing Director, Lotte India said “We are delighted
to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our
everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the
essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category
creators, we continue to enjoy a strong market leadership and through this campaign we want to
connect emotionally with our target audience and become a part of their small, joyful moments. This
brand campaign creates a truly novel language for Lotte Choco-Pie with a new world of lingo filled with
emotions and emojis that will uniquely connect with our targeted customers.”
The campaign, conceived by Mumbai-based creative boutique “Cut the Crap” (CTC), features a series of
four versatile TV commercials that beautifully capture heartwarming moments of love and affection,
transcending generational boundaries. Two of the films tenderly portray the innocent exchanges of
love and affection between children, evoking a sense of pure, unfiltered emotion.
Another film artfully captures the poignant exchange between a mother and her son, highlighting the
enduring bond between them. The fourth film captures a delightful and endearing banter between an
older couple, showcasing the timeless nature of love and companionship. Each vignette is meticulously
crafted to resonate with audiences across all age groups, creating a tapestry of touching moments that
leave a lasting impression.
The Love & Lotte campaign which is already live catering to a wide demographic as it is broadcast
through various ATL and BTL channels, in addition to prominent social media platforms like YouTube,
Instagram, Facebook, and more. Furthermore, Love & Lotte ad campaigns will be aired during the
current matches of ICC Men’s Cricket World Cup 2023 on Disney+ Hotstar OTT platform, as a
celebratory tribute for the love of the game.
Love & Lotte brand campaign could be accessed using this TVC Link:
