TenderCuts launches brand new venture – HappyChops India’s first integrated marketplace to empower local meat shops with latest technologies

and a robust supply chain

Chennai, 8 th February 2023: TenderCuts, India’s leading tech-driven, omni-channel fresh
meat and seafood company, today announced the launch of a brand-new venture,
HappyChops – a marketplace to empower local meat shops with the latest technologies,
robust supply chain and accelerated growth.
As India’s first integrated marketplace, Happy chops connects meat vendors with their
customers online. They enable local meat shops with a lean supply chain, thereby providing
easy access to quality produce with doorstep delivery at competitive prices. That apart, the
company also plans to provide these shops with digital payment infrastructure and access to
credit and insurance in the near future.
The company has already onboarded 100+ chicken and mutton shops in Chennai. By March
2023, the company plans to get 300 more neighbourhood shops onboard and expand to 10
more cities by June 2023.
The Chennai-based start-up empowers traditional meat shops with digital technologies,
such as enterprise resource planning (ERP) software, customer relationship management
(CRM), point of sale (POS) platform and automated customer support. All they need is a
mobile phone, and voila, they are tech ready to cater to the demands of consumers in their
neighbourhoods.
Commenting on the latest venture, Nishanth Chandran, Founder and CEO, TenderCuts and
Happy Chops, said, “With Happy Chops, we aim to create a revolution by bringing together
the large community of local meat shops in India and enabling them with cutting-edge
technologies and efficient supply chains that we have perfected at TenderCuts over the last
seven years. Through this inclusive model, our endeavour is to elevate the customer
experience as well as amplify the income potential of partner shops. So far, the response has

been phenomenal and we’re excited to see this first-of-its-kind initiative to champion the
cause of neighbourhood meat shops, transform the industry.”
Given the proliferation of digital adoption and home delivery of food and beverages since
the onslaught of the COVID-19 pandemic, there is a huge untapped market opportunity to
transform the way India consumes meat. Happy Chops is looking to address the value-
conscious clientele in 150+ tier 1 and tier 2 Indian markets through a marketplace model.
Since its inception in 2016 in Chennai, TenderCuts has been a pioneer in providing fresh
meat and seafood to customers directly from farm to fork, through its own branded omni-
channel shops. Powered by its proprietary technology stack and effective supply chain, the
company rapidly expanded to 3 markets and gained market leadership. The new venture
aims to leverage this capability and revolutionise local meat and fish buying experience by
empowering local players with technology, delivery and self/store pick-up facilities. It’s a
win-win situation as customers get quality products in hygienic and safe packaging, while
forgoing the long queues at the store.