OYO empowers hotels in Chennai to launch their promotional offers ahead of the festive season

● CO-OYO, OYO’s flagship one-stop-shop patron-facing app enables hotel owners to have
seamless daily business management
● With a fast one-click check-in, patrons can now check-in multiple guests in one attempt,
contributing to a faster and efficient check-in experience
● Higher visibility to average tariffs in their neighborhood to optimise hotel pricing to attract more
customers
Chennai: Global hospitality technology company, OYO, today introduced an improved flagship patron-
facing app – CO-OYO. The prominent additional capabilities possible through the relaunched app enable
patrons to design and run their own promotional programs such as Discover Sale (to attract new
customers to their hotels), Flash Sales (empowers independent local hotels to run their own offers),
among others.
The upcoming festive season is pegged to drive high demand across the country and cities like Kolkata,
Bangalore, Hyderabad,Delhi, and Chennai are expected to lead the demand curve. Among leisure
destinations, Goa, Puri and Visakhapatnam are already witnessing a high influx of tourists. This
confidence comes at the back of significant demand for forward bookings ahead of the Diwali, Christmas
and New Years holidays. Chennai witnesses a surge in bookings during the feative season, as festivities
are celebrated in full-swing beginning from navratri pooja to Diwali as more consumers head back home
to be there with friends or family or plan to vacation out with their friends. During the peak travel season,
the ability to drive personalised promotions at a local level benefit independent hotels to increase
occupancies and support revenue maximisation. For instance, a hotel in close proximity to a Diwali Puja
temple can adjust its pricing to optimise prices per room owing to high demand, whereas, a hotel located
further away from the temple can roll out handpicked offers to attract more consumers.
The all-new CO-OYO app will now have a one-click-check-in capability for bulk bookings to minimize time
taken for check-in. New features also provide competitive data insights about other hotels in a specific
geographical cluster to support higher revenue generation for each hotel. The new app has been
designed to enhance customer experience, operational efficiency and aid in maximising revenues by
utilising the power of data science, SaaS technologies and AI technologies that offer real time insights to
OYO patrons (hotel owners).
The new and revamped pricing section on the CO-OYO app advises patrons on the right pricing to
attract larger footfalls. This enables smarter and personalised promotions, alerts the patrons when the
pricing is suboptimal and dynamically optimises prices. Some of these customised promotional
campaigns include Flash Sales and OYO’s new customer onboarding initiative – Discover Sale, among
others. In addition, there is a new calendar view and a revamped Tariff Manager, enabling patrons to
make pricing adjustments based on neighborhood insights, seasonality, among other factors.
The all-new CO-OYO app offers hotel owners a one-stop-solution platform for pricing management,
enhancing customer experience, boosting demand and revenues. With CO-OYO, local hotel owners can
strengthen their customer experience via direct access to reviews and ratings, data insights on
neighborhood hotels, and the ability to run their own promotions. This gives OYO hotels an edge above
others to drive more bookings during the peak holiday season. The majority of the local hospitality sector

in smaller towns and cities currently use multiple apps or software platforms to manage their daily
operations and revenue management, which often are not integrated with each other. Owners are
therefore dependent on their staff to manage bookings and customer experience. With the all-new CO-
OYO app, owners with OYO have larger visibility and transparency about their daily operations and
revenue management. It also offers owners the choice to share limited accessibility with their on-ground
staff.

Anuj Tejpal, Chief Business Development Officer, OYO said,[SD1] “In India, hoteliers usually depend
on a combination of different platforms to boost revenues and manage daily operations, such as OTAs,
online booking management systems, digital payment getaways, content management, price parity
management, marketing, among others. This can significantly take up expenses on resources and time
commitment by hotel owners, leaving many entrepreneurs with limited choice to run their hotels the old-
fashioned way – manually. Consequently, this leads to lower customer satisfaction and retention. Hotels
with OYO get benefits CO-OYO’s cohesive full stack technology accessible on a single platform, ability to
run promos at their own discretion, among other features, empowers hotel owners and their staff with
necessary tools to boost revenues.”
Sharing his experience, Deepak Rana, an OYO patron from Noida said, “CO-OYO has brought a
great sense of relief to our lives. Everything that we need to understand about our daily operations, and
boosting occupancies across channels based on neighborhood insights. Over the past few months, travel
has recovered to a great extent. With the new CO-OYO app, we don’t need to fuss about using different
applications to run our operations efficiently. My front desk staff and I have full visibility to every aspect of
the business on our smartphone through the CO-OYO app. I find it extremely convenient and easy to
browse through the various features, which is why I tend to spend a good amount of time on the app
daily. The upcoming holiday season is crucial for us, small and medium hospitality businesses. OYO’s
features help us make informed decisions to run our own promotions and ability to bulk check-in, among
others will surely help us run a smooth and successful season.”
The revamped CO-OYO app boasts features such as Growth Hub, Guest Experience Hub, Opt-In
program options, Bookings Hub to support small and medium hospitality businesses run their operations
through a single platform on their smartphones. The app can be easily downloaded by the front desk staff
or property manager as well as the property owner, therefore offering higher transparency and ease of
use to all stakeholders.
Having the right room rates plays a critical role in driving customer interest – being too underpriced or
overpriced can significantly impact revenues. Keeping this at the forefront of this feature, OYO’s Price
and Promotions Hub offers personalised notifications based on neighborhood hotels and local insights.
Patrons receive alerts when their properties are not correctly priced along with a recommendation on the
right pricing. Patrons also have access to seasonal and tailor-made promotions for consumers.
Introduced for the first time, the revamped Bookings Hub offers patrons and property managers access
to a slew of features such as a one-click check-in process and bulk check-in option to manage multiple
bookings at once. Patrons and property managers can access all the features necessary for operations
and revenue management by downloading the CO-OYO app on their smartphones, eliminating the need
for a front desk laptop or tablet. OYO believes this feature offers owners and front desk managers greater
flexibility to manage day-to-day operations and enhance customer experience during the upcoming peak
travel season.

Growth Hub is a data-driven feature that appears under the ‘Ways to improve revenue’ widget on the
patron-facing app. This works as a personalised recommendations engine, developed to provide patrons
with the choice to opt for different promotional offers and several other actions to secure higher revenues.
Today’s evolved travellers are obsessed with real customer ratings and reviews, which helps them make
informed travel decisions. However, such feedback also helps businesses engage more with their
customers and take necessary steps to provide a better customer experience. With the Guest
Experience Hub, the company will now provide patrons with direct access to customer feedback and
show it as actionable insights. This feature encourages hotels to meet their monthly revenue targets, by
offering larger access to guest metrics such as a comprehensive view to reviews, ratings, and social
media feedback about their property. Additionally, patrons can measure their property performance
through a detailed revenue impact report.

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