Mother’s Recipe announces the launch of its “Exotic Sauces” category

.Exotic Global Sauces with innovative, contemporary, affordable, and consumer-friendly
packaging with a Twist Nozzle
.Available in 6 different variants, made with the finest ingredients with no added MSG and no
artificial colors
Chennai, February 08, 2023 – Exotic sauces have been gaining momentum in the
Indian market across the food service and retail segments. Understanding
Consumers’ increasing demand for Global Sauces in India, Mother’s Recipe,
India’s leading Indian food brand has recently announced the launch of its new
category of “Exotic Global Sauces” under the brand ‘Recipe’ – available in Red
Chili, Green Chili, Garlic Chilli, Soya bean, Chilli Vinegar & Sriracha Sauce starting
at Rs 55 only.
Recipe’s Exotic Global Sauces are available across the country and are made to
cater to the ever-changing palate of Gen-Z and millennial consumers. The Recipe
brand offers its consumers an exclusive proposition of versatility in cooking, the
authenticity of taste, and exotic flavours through its range of sauces. These sauces are a vibrant
assortment of international flavours ideal for dipping, marinating, and stir-frying that will enhance the
taste of everyday meals.  
The unique feature of this product range is its ‘Twist Nozzle,’ which is easy to use. The premium bottles
are light, sleek & can be stored in the fridge easily. The brand has also launched a digital campaign for
food lovers across social media platforms like Instagram, Facebook, Snapchat, Google, & Youtube. The
company has come up with another interesting advertising campaign under the tagline- For the love of
food. The video is a tribute to food lovers as it showcases the superior quality ingredients and the love
for food using Exotic Global Sauces.
Commenting on the launch Ms. Sanjana Desai, Executive Director, Mother’s Recipe, said “For Recipe
Sauces, we have focused on packaging innovation keeping in mind our target customer – providing a
superior & trendy product at an affordable rate. Over the years we have noticed that consumers are
experimenting with new cuisines & cooking at home. We at Mother’s Recipe have identified areas where
we could encourage consumers to try something new. Keeping in mind the increasing demand for fusion
cuisine which is innovative, healthy, and trendy we recently announced the launch of our latest category
of Exotic Global sauces under our brand “Recipe” with no added MSG & which are available across India.
With this launch, we have entered a new category of culinary sauces. To further amplify the
announcement, we have also launched a Digital campaign which is purely a tribute to all the food
lovers.”
The product range is now available at your neighborhood store & leading supermarket chains in
Chennai,Delhi, Mumbai, Bangalore, Pune, Hyderabad & key tier 2 Towns. You can also get them online
on Big Basket & Blinkit. Additionally, the brand has launch offers for consumers on our website;