Moj to help content creators earn INR 3,500 crore by 2025 Through Moj For Creators, Moj envisages developing over 1M superstar creators

Moj envisages developing over 1M superstar creators
Coimbatore: Moj, India’s number one short video app, today announced its plans to
facilitate creator earnings worth INR 3,500 crore (over USD 450M) through the ‘Moj For
Creators’ program. This program is Moj’s flagship creator initiative that builds a path for
accelerated growth for Moj creators at different stages in their journey. Targeting creators
from every region of India, the program is an ambitious step towards building a robust
monetization model for creators and driving engaging content on the platform in the long

Earmarked for the next three years, Moj plans a myriad of growth and development
initiatives for all creators at different levels. The program includes grooming through
preliminary and advanced genre-based training courses, mentorship, spotlight program, boot
camps, influencer townhalls, one-on-one coaching, and in-depth workshops on industry
trends. These initiatives will enable Moj creators to emerge as strong influencers across
different genres and languages. Furthermore, as the creator community expands, Moj For
Creators will assist creators in bolstering their reach through unique community activations
like Moj Madhouse, Moj DayOuts, Talk Shows, Moj on Wheels, Ambassador Programs, and
Night Outs. These events have had tremendous success with creators and have seen
thousands participate.

Commenting on Moj’s vision for creators, Ankush Sachdeva, CEO and Cofounder,
ShareChat and Moj, said, “Our creators are the heart and soul of Moj, and it has been our
constant endeavor to encourage them and celebrate their talent. We acknowledge the value
and potential of Indian creators, and ‘Moj For Creators’ represents our commitment to their
success. Our investment will provide equal opportunity to every creator and help to not only
fully discover their talent but also help them monetize it. By 2025, we envision having over
one million superstar creators on Moj through this program and, at the same time, create
India’s widest range of most engaging multi-lingual short video content.

Moj For Creators will help creators monetize their talent and provide avenues to make it a
viable career option. To create a sustainable revenue stream for creators, Moj is introducing
Virtual Gifting, Commerce Earnings, and even Creator Referral Programs. Furthermore,
Moj rewards creators for participating in and winning various challenges, contests, and
trends on the platform. Popular creators have the opportunity to be a part of music videos,
films, web series, and other large-scale properties where they will be able to showcase their
talent to a larger audience. Creators get a direct monetary benefit for creating engaging
content on Moj.

Moj also plans to launch ‘Creator Studio’ in all major cities to provide real-time training for
scripting and content production support. The investment will also include scouting and
supporting new short video superstars across different genres and languages, creating a
conducive platform, and effectively leveraging their reach.

How can one be a part of the Moj For Creator Program?
As a homegrown Indian short video platform, Moj provides creators, from metro cities to the
remotest regions of India, the opportunity to post content in 16 different languages. Creators
interested in joining the Moj for Creators program will have to download the Moj app, post a
minimum of five videos exclusively on Moj, and can then register themselves on Once selected, the creators will become members of
the ‘Moj For Creator’ Community, where they will get access to cohort-based Moj Creator
Training Modules and Performance Insights. They will have the option to learn from some of
the best creators in their domain and network with other aspiring creators. The creators also
gain access to the Moj in-house team, who will support them in earning through their content
and provide brand collaboration opportunities. Apart from the benefits mentioned above,
creators under ‘Moj For Creators’ will also get a chance to receive unique badges on their
Moj profile, surprise rewards, and invitations to exclusive Moj events such as Moj Madhouse
and Moj Day Out.

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