~ All-new brand to reset benchmarks in the pickup segment ~
Bolero MaXX Pik-Up is designed to address the dynamic needs of modern-day
MaXX Technology: Introduces iMaXX telematics solution for enhancing business
efficiency and peace of mind
Offers category-first features for MaXX Comfort & Safety: height adjustable driver
seats, certified D+2 seating with higher leg room, Turn safe lights
Carry forward the Mahindra Pik-Up legacy of performance, reliability, low
maintenance, and higher payload capacity
MaXX Performance: Trusted m2Di engine with an exceptional mileage of 17.2
km/l*, best-in-class torque of 195Nm, and 48.5kW (65 hp) power
Higher payload capacity of 1300 Kg, Widest cargo in the category – 1700mm,
best in category R15 tyres for improved loading
Warranty of 3 years/1 lakh km and with a longer service interval of 20,000 km
Launches the Bolero MaXX Pik-Up City 3000 at an introductory price of ₹7,68,000
onwards (ex-showroom); available with a down payment of ₹25,000 and attractive
Mumbai, August 10, 2022: Mahindra & Mahindra Ltd. (M&M), the leader in the Light
Commercial Vehicle (LCV) – 2 to 3.5 ton category, announced the launch of the Bolero
MaXX Pik-Up, a new brand of futuristic pickups catering to the transport and logistics
needs of modern India. The company unveiled the brand with the launch of the Bolero
MaXX Pik-Up City 3000 at an introductory price of ₹7,68,000 onwards (ex-showroom),
available with a down payment of ₹25,000 and with attractive finance schemes.
With the evolving transportation needs, Mahindra is introducing a new brand in the pickup
segment to address the dynamic needs of modern-day businesses. Bolero MaXX Pik-Up is
a pioneering new brand from Mahindra, engineered and designed to set new benchmarks
in the pickup segment. This latest pickup brand boasts of the advanced connected
technology – iMaXX telematics solution, enabling effective vehicle management and
maximizing business productivity. Segment-leading comfort and safety features provide
driver convenience on longer routes. Premium design features such as a new front grille,
new headlamps, and a premium new dashboard with a digital cluster will accentuate pride of
ownership for the business owners.
As leaders in the pickup segment for the past 22 years, Mahindra has consistently focused
on understanding the evolving needs of its customers and has continually set industry
benchmarks on category-relevant parameters such as performance, reliability, low
Copyright © 2022 Mahindra & Mahindra Ltd. All rights reserved.
maintenance, and higher payload capacity, enabling customers to maximize profits for
Veejay Nakra, President, Automotive Division, M&M Ltd., said, “At Mahindra, we
constantly strive to influence customers’ life positively and enable them to earn more and
prosper. The All-New Bolero MaXX Pik-Up is a futuristic brand loaded with many category-
first features such as the advanced iMAXX technology, turn safe lights, height adjustable
seats, in addition to the powerful and efficient engine, and class-leading payload capacity.
With this new benchmark brand in the pickup segment, Mahindra once again demonstrates
its intention and capability to offer immense value to its customers.”
R. Velusamy, President, Automotive Technology and Product Development, M&M Ltd.
said, “Our latest offering, the All-New Bolero MaXX Pik-Up is engineered to tackle the high-
demand, always-evolving requirements of the pickup market. We have equipped it with
iMAXX connectivity offerings hosted on Amazon Web Services, which has unrivalled tech
features that help customers monitor and sweat their asset better. All-New Bolero MaXX Pik-
Up City 3000 is equipped with a drivetrain that is powerful and offer a higher payload
capacity of 1300 Kg yet offers exceptional fuel efficiency of 17.2 km/l*. With this new
benchmark among pickups, Mahindra once again demonstrates its intention and capability
to revolutionize the pickup segment.”
About Bolero MaXX Pik-Up
Bolero MaXX Pik-Up boasts of advanced iMAXX telematics solution for enabling new-age
business owners to deploy vehicle telematics and on-board vehicle diagnostics to improve
business productivity and reduce operating costs. With over 30+ features accessible on a
mobile app, the iMAXX telematics solution supports business owners in gaining powerful
insights into vehicle health and performance and aids MLO and fleet operators with route
planning, delivery scheduling, navigation, vehicle tracking, geofencing, fuel log, amongst
For accentuating driver comfort and safety, the Bolero MaXX Pik-Up comes with several
category first features. It is the first pickup in India to offer height adjustable driver seats to
ensure a tireless journey. The certified D+2 seating with headrest and higher legroom
provides maximum comfort. Safety features such as category first Turn safe lights, LED tail
lamps, and front bonnet ensure maximum driver safety.
Endowed with a 5.5-meter turning radius, the Bolero MaXX Pik-Up can negotiate any traffic,
narrow city lanes, and flyovers with élan. The compact design makes it ideally suited for city
roads for inter and intracity transportation.
Bolero MaXX Pik-Up City 3000 is engineered and designed to deliver MaXX profit with
class-leading mileage of 17.2km/l*, critical in today’s high fuel-price sensitive market. The
trusted m2Di engine from Mahindra offers best-in-class torque of 195Nm and 48.5kW (65
hp) of power.
Considering urban transportation needs, the Bolero MaXX Pik-Up City 3000 offers a higher
payload capacity of 1300 Kg, the widest cargo dimensions in the category – 1700mm, over-
Copyright © 2022 Mahindra & Mahindra Ltd. All rights reserved.
slung suspension, and best in category R15 tyres for better loading stance. Additionally, its
lower operating cost further boosts savings and income for the customers.
The Bolero MaXX Pik-Up City 3000 comes in three body colour options: Gold, Silver, and
White, with a warranty of three years/one lakh km and a longer service interval of 20,000
km. Mahindra is also offering an optional 3-year / 90000 km free preventive maintenance
The All-New Bolero MaXX Pik-Up is set to further consolidate Mahindra’s dominance in the
pickup segment in India. With a 60% market share in Q1 F23 in LCV 2T to 3.5T category,
Mahindra has been at the forefront of introducing several class-leading products and
technologies in the category to fortify its leadership position.