Chennai, 21 Aug 2022
An emerging jewellery retail brand from a company with a 38-year legacy in jewellery
making, Guinness Record holder for creating World’s Largest Handmade Gold
Chain. Jewel One, the jewellery brand from the house of one of India’s largest
jewellery manufacturers, Emerald now comes to Anna Nagar (Near Thirumangalam
Metro station, 233-235, 2 nd Avenue, L Block, Anna Nagar (West), Chennai).
‘Jewellery that understands the persona of women’, as summed up in their tag line –
‘Penn Manadhai Purintha Ponn’ (பெண் மனதைப் புரிந்த பொன்).
The Chennai Anna Nagar store of JewelOne has been launched on 21 st Aug 2022, at
a pompous and grand event. The new store has been designed in such a way to
give the customers a wonderful shopping experience.
The new store was inaugurated by the Founder and Managing Director of
Emerald Jewel Industry India Limited, Mr K. Srinivasan, the Joint Managing
Director Mrs. Sakthi Srinivasan, Director Mr. Dhiaan Srinivasan and other
dignitaries, who graced the event in the presence of their Chief Operating
Officer, Mr Vaideeswaran N. The store was inaugurated by cutting the welcome
ribbon and traditional lamp lighting.
During the launch, Mr K Srinivasan, the Managing Director of Emerald Jewel
Industry India Limited said, “We are delighted to have brought a new experience to
our customers. Our new Anna Nagar showroom has been designed in a new format
as a Ground plus mezzanine floor spanning an area of 2900 SFT and located on a
high street which is becoming a jewellery hub”.
As part of the launch celebrations, JewelOne has several exciting offers in gold and
diamond jewellery for its customers that are sure to delight them. As part of the
launch, they have displayed a special attraction which is JewelOne Dancing
Peacock, a mesmerising 4.5-feet larger-than-life Dancing Peacock embedded with
semi-precious stones. As a tribute to the Chess loving customers who had a great
time during the 44 th Chess Olympiad at Chennai, Jewel One has launched a set of
products resembling the chess characters.
Mr Vaideeswaran N, Chief Operating Officer of Emerald Jewel Industry India
Limited said, “JewelOne has been undergoing various changes to keep itself
relevant in the marketplace. It has brought 5 collections, viz, Chiara (Affordable
diamond collection), Ayanaa (Floral collection), Nirjhara (Waterfall theme-based
diamond collection), Zheena (Vibrant gemstone collection) and Delites (Lightweight
collection) in the last 17 months to delight its design seeking customers. It has
products from 4.99% (VA) onwards. This showroom has a service facility for its
‘Retail Promotion of the Year Award 2022’ for Jewel One received from the Retail
Jeweller Awards and received ‘Best Retailer of the Year 2022’ in Jewellery
Category by RAI’s India Retail Excellence Awards 2022. Both the awards have been
received by the brand in this same month of August’2022. These awards are
testimonies to the brand’s transformative journey which was initiated 17 months
JewelOne is a brand with 13 showrooms across Tamil Nādu and Puducherry. The
brand plans to expand its retail presence through franchisees and business partners
across the state and nationally as well.