Great Lakes Institute hosts 16 TH NASMEI International Marketing

Conference 2022

Themed on Quantitative Methods, the conference included faculty resources from the best of

institutes in the US.

22 nd December 2022, Chennai: Great Lakes Institute of Management, Chennai hosted the 16 th
NASMEI International marketing conference in collaboration with the North American Society for
Marketing Education in India (NASMEI)
The 3-day doctoral workshop followed by a 2-day conference provided an apt platform for the
doctoral students and the junior faculty to interact and discuss with the top researchers in the world.
Grants were also given to eligible participants for a sixth straight year.
The conference saw the participation of 40 research scholars, faculty members and students.
Themed on Quantitative Methods, the conference included faculty resources from the best of
institutes in the US. Prof. K Sudhir (Yale) spoke about Logit Models; Prof. Nitin Mehta (Toronto)
about Structural Models; Prof. Unnati Narang (Chicago) and Prof. Venky Shankar (Texas A&M) spoke
about Causal Modelling; Prof. Sridhar Narayanan (Stanford) about Bayesian Modeling; Profs.
Seshadri (Houston), Sudhir Voleti (ISB) and Prof. Venky Shankar (Texas A&M) elaborated about the
role of Machine Learning in Marketing Research. The professors shared their knowledge with the
participants through the virtual mode.
More than 65 papers were presented at the conference on consumer behaviour, digital marketing,
and services marketing tracks. Three research grants (2 grants for each category) of 1 lakh each were
awarded, as a part of the conference. 
Speaking about the conference, Dr Suresh Ramanathan, Dean, Great Lakes Institute of Management,
Chennai, “We have been organising the NASMEI conference in Chennai for the last 16 years and the
response has been fantastic. I am sure we can take Indian marketing research to greater heights,
through such conferences. Our continued partnership with NASMEI will act as a catalyst for
collaborative research that emerges from partnerships forged during the conference.”

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