· Campaign by Chennai Enviro aims to ingrain sustainable waste management practices amongst the citizens of Chennai.
Chennai, 09July 2022: Chennai Enviro, a subsidiary of Re Sustainability Limited, has launched a full-fledged source segregation campaign, #sourcesegregationchallenge2022, to espouse behavioral change in waste management practices among the public. The initiative involves people getting a picture clicked with segregated waste bins—wet and dry—and sharing them on Facebook, Twitter or Instagram using the hashtag sourcesegregationchallenge2022.
The campaign was kickstarted by Ms. Priya Rajan, Hon’ble Mayor of Chennai, who posted to her social media handle @PriyarajanDMK a selfie with segregated waste bins at the Chennai Enviro zonal office, whilst roping in three others to take up challenge. The selfie challenge has begun in full swing and the Chennai Enviro, as the city’s sustainability partner, will reward the “environmental champions” with exciting prizes, including LED Televisions, Refrigerators and Washing Machines.
This interactive campaign will help boost awareness about the importance of waste segregation at home, while strengthening the circular economy. It also aims to inculcate a daily routine of sustainable waste management practices in every household.
This apart, Chennai Enviro is also conducting Mass Cleaning Drives, Street Plays, distributing pamphlets and undertaking focused campaigns in areas with lower compliance in waste segregation. Citizens of the southern metropolis are regularly being informed about the of the significance and benefots of waste management and this is helping drive change in the city. For instance, the Manali zone of Greater Chennai Corporation, which has a garbage segregation at source rate of more than 90%, is led by an all-woman team that has successfully changed not only long-held perceptions but also the face of the area. The company intends to replicate this success across Chennai.
Ms. Priya Rajan said, “Chennai Enviro has provided exemplary environmental service in Chennai. We are proud that it has achieved 95% source segregation in the Manali zone of the city’s corporation limits with an able all-women squad. I wish Chennai Enviro greater success in cleaning up the city and educating people about the need for a cleaner tomorrow. Waste segregation needs to be dealt with at the grassroot-level, and I urge citizens to participate in this challenge and maintain two separate bins for dry waste and wet waste, respectively. Let’s bring about this change and contribute our bit to protect the environment.”
Commenting on the campaign launch, Masood Mallick, Joint Managing Director, Re Sustainability, said, “Source segregation is absolutely critical to sustainable waste management and enablement of a circular economy. We intend to partner with and empower every citizen in every city of India with knowledge that would help them implement source segregation. Our latest campaign, #sourcesegregationchallenge2022, aims to achieve the same while recognizing and encouraging the best participants in this challenge. We hope that this initiative will spark a viral social campaign that will eventually reach every household and deliver significant sustainability impact in Chennai and other mega-cities across India ”