Capri Global ropes in Pankaj Tripathi as its brand ambassador
June, 09 June 2022: Capri Global has roped in actor Pankaj Tripathi as the brand ambassador.
As part of the two-year association, he will appear in multi-media campaigns for the brand and
raise awareness about the products and services through direct consumer outreach programs.
Capri Global embodies the motto of building a self-reliant ecosystem that includes financial
inclusion, triggers transformation in India’s socio-economic fabric through last mile funding and
drives collective social growth. Capri Global Group’s interest varies across sectors through its
subsidiary companies. The Group Company, Capri Global Capital Limited (CGCL) is a Non-
Banking Financial Company (NBFC) and has recently launched gold loan product to meet the
credit requirement of low-to-medium income households. CGCL aims to build a gold loan book
size of Rs. 8,000 Cr and expand its network with 1,500 branch locations over the next five years.
Speaking about the association, Mr. Rajesh Sharma, Director, Capri Global, said, ” Capri
Global’s vision to ease credit access for underserved and unbanked people, thus act as a force
of change for the financial inclusivity. As we are growing, the Group aims to reinforce brand
equity and strengthen brand recall in rural India. The regional connection coupled with the
immense popularity of Mr. Tripathi will help us create solid footholds and increase brand recall
as well as market share. Hailing from rural India, Mr. Tripathi has started his journey from the
grassroots and made a mark in the film industry. He represents our key customers’ aspirations
who want to start from scratch and envision achieving success. We believe he is a good match
for our brand advocacy. Our customer segment would be able to relate with him and
understand the importance of struggle and fame in their life.”
“I am happy to associate with a brand like Capri Global. Due to the trust, transparency, and
credibility it has built amongst rural and semi-urban customers; the Group is growing
exponentially. I believe the company can take credit products and services to every nook and
corner of the country. They are truly setting a benchmark and constantly reaching for higher
success, which is a personal representation for everything I believe in and hope to achieve,”
said Pankaj Tripathi.