Boult Audio begins new innings with actor Saif Ali Khan & Indian cricketer Suryakumar Yadav as brand ambassadors

● The fastest growing home grown consumer tech brand Boult Audio has roped
in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav as its brand
● Boult Audio believes that Saif Ali Khan and Suryakumar Yadav will do a
fabulous job of appealing to the youth’s aspirations by inspiring them to go for
quality, smart personal audio products and smartwatches from the brand, and
this will surely appeal to a broader consumer segment hereon.

High-end homegrown consumer electronics player, Boult Audio, has roped in
actor Saif Ali Khan and Indian cricketer Suryakumar Yadav as its new brand

Boult Audio has always been creating a buzz in the market and among its
consumers, and this time is no different. A beloved actor and a musician that he
is, Saif is what style, talent and character are all about. Foraying into various
mediums of entertainment and enthralling us with the versatile roles and
performances he’s delivered over decades, Saif’s personality and panache and
versatility perfectly blend with the brand ethos of Boult Audio. The brand believes
that this association will do a fabulous job of appealing to the youth and
encouraging them to go for quality and comfort, all at a cost that’s pocket-
friendly. Not just this, it will also help Boult Audio expand and reach out to a
broader audience.
Suryakumar Yadav, popularly known as Sky, is currently hailed as the best T20
batter in the world for his phenomenal run with many match-winning
performances. His recent form and electrifying batting style has made him a fan
favourite and an opponent’s worst fear. Suryakumar is the highest run-getter in

T20Is this year and currently ranked 2 nd in the ICC T20I rankings. Exactly how Boult
Audio has been skyrocketing with record breaking performance and its impressive
portfolio that has become a favourite amongst its fast-growing audience.
Commenting on this fresh set of collaborations, Mr. Varun Gupta, Co-Founder &
CEO, Boult Audio says: “Wireless earphones, which Boult Audio is primarily
known for, sum up the zeitgeist of our youth. And with Saif Ali Khan and
Suryakumar Yadav as the perfect fit for our brand, we believe this will only
strengthen our connection with our audience, attract newer ones, and drive them
towards a superior experience with our product portfolio that’s been specially
developed to fit into the consumers’ life. We also believe this will help us expand
our horizons and reach out to a much broader audience. We are glad that Saif has
agreed to become our brand ambassador since we cannot think of a better
person to represent Boult Audio to our target audience and prospective
consumers. Here’s to many years of a fabulous association.”
Saif Ali Khan too is excited about this brand-new association. “Boult Audio is a
brand I am elated to endorse because it is a brand that I’m personally fond of. I,
being a musician myself, understand how important the minute details are for a
great hearing experience. This aligns me perfectly with Boult Audio as the brand
aces it when it comes to these details. I see a bright future for this young
company and I am so pleased to be a part of this journey..”
Suryakumar Yadav, said, “I am thrilled to be associated with Boult Audio for their
exciting catalogue. I have always enjoyed listening to music, which helps me
unwind. With Boult Audio, I now have a partner which will keep me in good spirits
during tours and matches.”

Mr. Gupta further elaborated how observing and studying the youth, their
behavioural patterns, and aspirations have given Boult Audio a lot of clarity on
what they seek and want. Since Boult Audio makes it a point to incorporate the
learnings from such studies during the product development process, they have

been able to become the highly preferred TWS partner for their primary
audience. He also assured us that this focus on the consumer is here to stay.

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