Aditya Birla Health Insurance inks Bancassurance Partnership with City Union Bank

More than 4.4 million City Union Bank Customers spread across 727+ branches to have access to

Aditya Birla Health Insurance offerings

Chennai, July 25, 2022: Aditya Birla Health Insurance Co. Limited. (ABHICL), the health insurance
subsidiary of Aditya Birla Capital Limited (ABCL), a significant non-bank financial services
conglomerate today announced its Bancassurance partnership with City Union Bank, the century
young private sector bank in India, for the distribution of health insurance products through the
Bank’s network of branches in India. 
Through the alliance with City Union Bank, Aditya Birla Health Insurance’s comprehensive suite of
Health insurance plans will be available for purchase to more than 4.4 million+ customers of the
Bank across 727+ branches in 153 districts. The Bank’s customers will have access to ABHICL’s
industry-first innovative solutions such as, Day 1 cover for asthma, high blood pressure, high
cholesterol, diabetes; wellness coaching on nutrition and fitness; counselling on mental health;
incentivized wellness benefits of up to 100% Health Returns TM and chronic management program,
Commenting on the partnership, Mayank Bathwal, CEO – Aditya Birla Health Insurance, said, “We
are delighted to partner with City Union Bank, the oldest private sector bank in India which has a
significant presence in South India. The Bancassurance partnership will expand our reach and enable
us to leverage City Union Bank’s robust network in Tamil Nadu and other southern states. The
partnership will help Aditya Birla Health Insurance to further unchain the insurance market in tier II
and tier III cities and increase insurance penetration in the country. It will also enable the Bank’s
customers to choose from our comprehensive product portfolio and also benefit from our ‘Health
First’ offerings.”
Speaking on the occasion, City Union Bank MD and CEO Dr. N Kamakodi, said, “We are delighted to
partner with Aditya Birla Health Insurance Co Ltd and we are of firm belief that partnership will
certainly bring best of Health Insurance products to our customers. This Partnership has come at a
right time when awareness about the importance of Health Insurance is on the rise in the post
pandemic world and we will certainly be able to fulfill the Health Insurance needs of our customers.”
Aditya Birla Health Insurance Company Ltd. has 183 branches located in India and has a diversified
presence in than 4790 cities spread across the length and breadth of the country.  With a vast
network of more than 10,000 hospitals, Aditya Birla Health Insurance can provide health insurance
facility to the deeper and underpenetrated parts of the country. The Bank’s customers will benefit
from a varied range of new-age products offered by Aditya Birla Health to ensure a healthy life for
self and their loved ones. With this new partnership, ABHI now has 13 Bancassurance partners
with over 63,000+ direct selling agents all over India.

About Aditya Birla Health Insurance Co. Limited, an Aditya Birla Capital Limited company: Aditya
Birla Health Insurance Co. Limited (ABHICL), a subsidiary of Aditya Birla Capital Ltd. (ABCL), is a joint
venture between Aditya Birla Group and MMI Holdings of South Africa. ABHICL was incorporated in
2015 wherein Aditya Birla Capital Limited (ABCL) and Momentum Metropolitan Strategic
Investments (Pty) Limited (Formerly known as MMI Strategic Investments (Pty) Ltd.) hold 51% and
49% shares respectively. ABHICL commenced its operations in October 2016 and is engaged in the
business of health insurance. Company’s current product portfolio includes unique offerings
including chronic care and incentivized wellness. As on FY22, ABHICL recorded a gross written
premium (GWP) of Rs.1727 Crore and covered more than 19 Mn lives. ABHICL has nation-wide
distribution presence in over 4790 cities through branches and partner offices, 13 Bancassurance
partners and over 63,000 direct selling agents. ABHICL has scaled and diversified digitally enabled
distribution through 89%+ digital channel growth with 183 branch locations, Bancassurance available
through 16,000+ branches, and  43+ digital partners covering  5 Mn.+ lives through  52+ contextual
byte-sized and contextual products.

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