4POINT2 Technologies forays into Chennai to enable businesses to leverage Augmented Reality for sustained growth


Dr. M. Mathiventhan, Minister for Tourism, Tamil Nadu government, launches formal operations
CHENNAI: 4POINT2 Technologies, a technology-enabler specializing in Augmented Reality (AR) has forayed into Chennai to enable local entrepreneurs to leverage AR for a sustained business growth. Dr. M. Mathiventhan, Honourable Minister for Tourism, Government of Tamil Nadu, was the chief guest on the occasion to congratulate 4POINT2 Technologies management team and its Tamil Nadu counterparts here today.

Though AR was introduced a decade ago, 4POINT2 Technologies took a big leap in offering a mature version of AR as a solution and service, rather than just a technology. It helps businesses create an emotional connection with customers through path-breaking technology and creativity.

“We are impressed with the entrepreneurial talent pool in Chennai and across Tamil Nadu. Through our channel partners, we are creating an employment opportunity for 100+ people in the next 3 months & Through Corporate 1000+ people within one Year. Our technology provides unique, bespoke and cutting-edge Experiential Marketing Solutions and Services to organizations across sectors, we’re planning to launch 4.O Experience Centers across Tamil Nadu, which will be the first of its kind in the region! These Centre will provide visitors with a real-time experience on various segments like tourism, education and industrial sectors and play a part in bringing innovation to life with the state of art 4.0 technologies available in the industry at present. said K. Shivakumar, MD and Founder of 4POINT2 Technologies.

Chennai is a hub of manufacturing industries, vehicle assembly, established businesses, ITeS and startups. These organizations can benefit immensely by using 4POINT2’s offerings. 4POINT2 has handpicked Tamil Nadu-based entrepreneurs as its channel partners to create awareness and benefits of AR. They include Mr. Hemanth Kumar, Mr. Senthil Nathan, Mr. Mahaveer Chand, Mr. Denzil De Rose, Mr. Sudhir, Ms. Vidya, Mr. Arun, and Mr. Rajesh Solanki.

Augmented Reality (AR) based solutions and services are growing worldwide, as organisations adopt innovative ways to reach customers. The Global spend on AR and Virtual Reality (VE) is set to accelerate from $12.0 billion this year to $72.8 billion in 2024. Approximately, 800 million smartphones may be equipped with AR supported hardware by 2022. By 2025, 75% of the global population, i.e 100% of people who use social media apps will be frequent AR users. Businesses experience 94% higher conversion rate for brands who sell products with AR experiences, pointed out Shivakumar.

The flagship product of 4POINT2 – Experiential Marketing & Sales tool through 4.0 Technology (Augmented Reality (AR), Mixed Reality (MR), Extended Reality (XR)) has been deployed by hundreds of clients across various industry sectors.

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